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3 of December of 2012 | 12:17

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  • Melissa partners with one of the top designers on earth

Melissa + Karl Lagerfeld

Karl Lagerfeld, one of the most powerful men in the fashion world, is Melissa’s new collaborator.
Prepare your hearts, ladies, because starting from March, you can wear four of his creations that were exclusively created for Melissa.

“In one of the most exciting collaborations the company has seen, Karl Lagerfeld, the most iconic designer of the 21st century, has extended his fashion reign into the Melissa world. Karl’s design talent is synonymous with couture and has been translated into footwear, bridging the gap between high-end and commercial. The partnership extends our customer base and makes his name accessible for everyone,” said Paulo Pedó, Melissa’s CEO.

Besides creating products for luxury brands such as Fendi and Hogan, Lagerfeld, through his own label, has already been involved in creative partnerships with fast fashion brands such as H&M (which sold out of its stock in only a matter of hours) and department stores like Macy´s. His prestigious creative talent was also seen in global marketing campaigns for Volvo, Magnum ice cream and Diet Coke.

Delighted about the partnership, Lagerfeld´s CEO Pier Paolo Righi said, "Melissa has been great in translating Karl's inspirations and designs into truly iconic, fun fashion products that many women in the world will happily wear."

We are super excited with Lagerfeld's debut with Melissa! Lagerfeld will produce a capsule collection for each of the upcoming four seasons. They're going to be hits!

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30 of November of 2012 | 15:28

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  • Please, vote for us!

Vote for Melissa

Melissa is among the list of nominees to win the women's casual shoes category at Footwear Plus magazine's 2012 Design Excellence Awards! The British publication is one of the most important and traditional media vehicles in the international footwear market and has been turning out news about everything happening in the sector for more than 22 years. To be chosen by such a select group of stores and editors from the magazine is an enormous honor and gives Melissa global recognition as a design icon!

You know what's even better? Just like with the award from Racked (which we won in October), the voting for best brand rests in the hands of readers. So it's once again time for our huge and amazing Melissa community to join forces and help us win another award! All you have to do is click on this link http://www.footwearplusmagazine.com/plus-awards and vote for Melissa in the Women's Street category.

Let's show everyone our shoes have more than just great design — Melissa is made and moved by a hyper-united community of fans who are in love with the concepts released by the brand!

C'mon, ladies! The winners will be announced on Feb. 5, 2013, during a ceremony at the FFANY Industry Appreciation party at the Bridges Bar inside London's Hilton hotel.

We're counting on you! 

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30 of November of 2012 | 11:11

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  • Get to know a little bit more about this plastic icon
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  • Pam at Harper's Bazaar editorial wearing Melissa Peace
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  • Pam at Harper's Bazaar editorial wearing Melissa Peace
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  • Pam at Harper's Bazaar editorial with Vivienne Westwood

pandemonia also wears Melissa

Anywhere she goes, Pandemonia is a magnet for the eyes and camera flashes. Her spetacular look under a mysterious plastic figure has become the buzz of the moment at fashion magazines, design and art publications worldwide.

Since she went to our London pop up store, Pam, as she is also called, have been seen here and there wearing Melissa shoes. Recently, she was all glammed up at a chinese Harper’s Bazaar editorial wearing Melissa Peace. In the same editorial she was posing with our greatest diva and partner Vivienne Westwood.

Intrigued and fascinated by her figure, we had a little virtual chat with this plastic lady. Check it out.


Melissa – Tell us who you are.
Pandemonia –
I am a Post Pop Artist, meaning I interact with popular culture unlike Pop Art that celebrates it.

Melissa – We are still curious, tell us more?
Pandemonia –
Instead of creating a painting or a sculpture I constructed a celebrity to mirror society. When I go to social events I go to show my work in its natural “celebrity” environment.

Melissa – Why is this character so intriguing and mysterious? Is there a motif behind this plastic costume?
Pandemonia –
I think people find her interesting because she touches upon the Zeitgeist. Pandemonia is a multimedia Art work. Celebrity, Fame, Identity, social media is the current landscape.
Pandemonia was designed to be shown in the media. She is a story in herself, mysteries make best sellers. Her image is built in the lines of a logo, she reproduces well.
She is assembled out of modern ideals, forever young, shiny new and thin. The focus is on the packaging and not the content. Her hand bags for instance contain only air.
People relate to Pandemonia on different levels.

Melissa – How did you come up with this name?
Pandemonia –
I chose Pandemonia because is means chaos, excitement, hysteria. In Milton's “Paradise Lost” Pandemonium is the golden place built by Mammon. Everything that glitters is not gold. Pandemonia is a good name in our era.

Melissa – What effect you want to cause with your costume?
Pandemonia –
I am weaving a popular myth. Through my photographed image my ideas are travelling around the world. My work now gets exhibited in the very same glossy magazines I get my inspiration from. These magazines are also providing a tailor made audience for my work.
As an artist I can only offer insights and observations. The viewer joins the dots.

Melissa – Who makes your clothes and hair style? We just love that!
Pandemonia –
I make every thing. It’s so nice to be appreciated, thank you.

Melissa – When did you meet Melissa shoes, do you already have any favorites?
Pandemonia –
I met Melissa shoes this summer at the opening of their London Covent Garden Pop up Shop. I really like their Vivienne Westwood Anglomania Sky Scraper heels. They are so classic!

Melissa – What's under the rainbow for Pandemonia?
Pandemonia –
I am working on a Print Exhibition. Next year I'll exhibit my latest series of Fine Art Silkscreen prints.

Melissa – Have you been to Brazil? Any plans on crashing a party here?
Pandemonia –
Yes I have been to Brazil. Many years ago I had an exhibition in Sao Paulo.
Brazil is a little far to “crash”, but with the right invite...

Melissa – What would you wear for a trip to Brazil?
Pandemonia –
It would have to be something ecological which is also the countries greatest export. Amazonian Rubber!

Well, we hope this visit to happen soon! If you want to know more about Pam, visit her blog. 

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7 of November of 2012 | 10:28

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  • Melissa get its story told in a cool narrative
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  • Sample of Melissa's part on the book Coolbrands
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  • Sample of Melissa's part on the book Coolbrands

Coolbrands + Melissa

  How can shoes made from plastic have so much success?

This is one of the most common questions that journalists, marketing managers from other companies and students ask the Melissa team. The answer is right at the tip of the team's tongues, but it's a long one and is directly linked to the company's 33-year history of development, partnerships, innovations and an infinite desire to go beyond producing just a regular plastic shoe.

Melissa's history, as well as those of other brands that have been able to revolutionize their industries, was brought to the attention of the duo Maarten Schäfer and Anouk Pappers. With the goal to compile the stories of brands or visionaries that have made a difference in their respective sectors and can serve as an example for other companies, the pair went around the world collecting various accounts and living out interesting adventures. The project, which began in 2010, was turned into the bookCoolBrands: Around the World in 80 Brands and is being released all around the world., since last september. Last week the duet of writters were in São Paulo, Brazil, to launch their book  at Menys Lounge.

It's interesting to see the different numbers of ways that companies tell their stories. Far from using an institutional language, Schäfer and Pappers worked on the concept of elaborating casual narratives and mixed notes from their travel journals with the interviews. The results are more akin to friendly chit-chats among friends. In addition to the book, the project plants teasers of the content in social networks, talks and workshops. Taking it another step farther, the narrative gets more rich online when other people share and exchange their experiences with the brands.

Participate, share and learn more here: www.aroundtheworldin80brands.com  

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30 of October of 2012 | 9:43

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  • Galeria Melissa transformed its facade using LEGO pieces
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  • People can escalate the LEGO rainbow
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  • Galeria Melissa Sao Paulo + LEGO
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  • Little peek inside Galeria Melissa + LEGO

Galeria Melissa + LEGO

Surprise! The facade of Galeria Melissa in Sao Paulo has been created from LEGO! This past weekend, more than 700,000 colored plastic pieces arrived in the form of building blocks and replaced Julie Verhoeven's illustrations as a big staircase in rainbow colors.

To commemorate the success of the Melissa Rainbow collection, Galeria Melissa's front received a new take, with an enormous blue sky scattered with clouds and a rainbow staircase linking them both. It will be the first time that the public can, literally, climb the work and the Galeria's walls. Inside, our concept store has been covered in adhesive panels that illustrate the LEGO pieces.

The partnership between these two brands came together through the help of the team at Casa Darwin Creations, Rodrigo Leão and Márcio Cócaro, who also were behind Galeria Melissa's Post Its facade at the beginning of last year. "Melissa and LEGO both use plastic with creativity and color," said Leão, the partner and director of Casa Darwin. "Melissa is one of the most collaborative international brands out there and is always looking to create original projects with other innovative and creative brands."

Inaugurated today, the Melissa + LEGO partnership celebrates not only the release of the 2013 Brazilian winter fashion season, but also the 80th anniversary of the Danish brand that revolutionized the toy market with a new concept that stimulates children to express their world by building it.

At the end of February'13, 95% of the pieces from the facade will be returned back to LEGO Brasil and will be used in future installations.  

Galeria Melissa SP
Rua Oscar Freire, 827
Open mon-fri from 10am-8pm and sat from 10am-6pm 

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    Pedro Lourenço, collection, ss'13 coolbrands, book Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring FNO, Julie Verhoeven, Galeria Melissa, NY Heel Candy, Australia, art, exhibition Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Clements Ribeiro, show, LFW, summer'13, Possesion melissa pop up shop, London, party Footwer plus awards Pandemonia, interview, art galeria melissa Sao Paulo, Lego, art, instalation pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Alessandra Ambrosio, Galeria Melissa NY
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