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23 of September of 2012 | 11:18

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  • Check out BrazilFoundation Social Gala Party!
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  • The Brazilian Rodrigo Santoro, Francisco Costa, Izabel Goulart, Ana Beatriz Barros e Carolina Bittencourt
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  • Helena Bordon, Cacá de Souza, Jeisa Chiminazzo, Lorenzo Martone e Nadejda Savcova
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  • Uma Thurman, Olivia Palermo, Jessica Hart e Johanna Stein Birman
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  • Bebel Gilberto's concert was super excited!

The BrazilFoundation Social Gala Party

The 10th edition of the BrazilFoundation Social Gala Party, which brought together celebs and influential people last Wednesday (Sept.19) with the goal to raise funds for social projects in Brazil, was a success! Melissa, who had a table at the event, pitched in and helped raise R$1.3 million!

The baroness Silvia Amelia de Waldner and socialites Charlene de Ganay and Georgina Brandolini greeted the nearly 500 guests at the entrance of New York's Natural History Museum, which was given a red carpet air for the evening. Guests mingled at the cocktail reception in the museum's beautiful rotunda.

The extensive list of VIPs included famous Brazilians, such as Rodrigo Santoro (who received shouts and cheers when he arrived), businesswoman Heleninha Bordon, designer Francisco Costa and the stylish Lorenzo Martone. In addition, American celebs who also attended the event were actress Uma Thurman, socialite Olivia Palermo, and models Johanna Stein Birman, Jessica Hart, Jeisa Chiminazzo and Nadejda Savcova.

The glamorous evening — which included a luxurious dinner, an auction and an afterparty featuring a show from Bebel Gilberto — wasn't only aimed at spotlighting Brazil's problems; it also pointed out the country's beauty. "It's hard to find a place in Brazil that isn't beautiful," said Valentino Creative Director Maria Grazia Chiuri. "[Even] the women are very, very pretty."

Click on +Photos to check out photos from the night, including all the gorgeous outfits!

Photos: Vogue and Época Magazine.

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19 of September of 2012 | 14:27

+Photos
  • Check here details about BrazilFoundation Annual Gala

Gala Night in New York

Tonight, in New York, the biggest gala party in the history of the BrazilFoundation is happening. The BrazilFoundation, which is an NGO that raises funds for social projects in Brazil, is celebrating its 10th anniversary at the Natural History Museum!

For the first time, Melissa will have a table at the black-tie event, in which it will receive illustrated guests such as the model Jeisa Chiminazzo and Nadejda Savcova, Black Ocean's CEO Oliver Ripley, designers George Yabu and Glenn Pushelberg, the partner of 284 Heleninha Bordon, the publisher of Column PAGE 6 Emily Smith and Lorenzo Martone. There also will be international and national celebs at the party, including actors Rodrigo Santoro, Uma Thurman and Anne Hathaway; the models Fernanda Motta and Natalia Vodianova; the presenter Luciano Huck; and the designer Valentino, among others.

The BrazilFoundation has a lot to commemorate. With more than 7,000 sponsors, the NGO already has been able to collect about $18 million for projects in more than 26 Brazilian states over the years. This special night has the goal of paying tribute to some of the visionaries who've been involved in the projects, such as André Brandão, president of HSBC Brasil; Manoel Andrade, the founder of the Education in Cooperative Cells Program (PRECE); Arpad A. Busson, the founder and president of Absolute Return for Kids (ARK); and the founder of the BrazilFoundation's annual gala, the psychologist Malu Millerman.

Tomorrow we'll show you how the event went. We hope that the BrazilFoundation continues collecting even more funds for its noble causes!

BrazilFoundation Annual Gala – American Museum of Natural History: Central Park West at 79th Street, New York, NY.

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17 of September of 2012 | 12:15

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  • Melissa Possesion at Clements Ribeiro show during LFW
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  • Clements Ribeiro show at LFW
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  • Clements Ribeiro show at LFW
+ Photos
  • Clements Ribeiro show at LFW
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  • Clements Ribeiro show at LFW
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  • Clements Ribeiro show at LFW

CLEMENTS RIBEIRO: FROM MELISSA TO LFW

Designers at London Fashion Week just introduced their summer '13 collections for the European continent! Melissa marked this important event with an appearance at Clements Ribeiro's runway show, which took place today in England's capitol.

Susana Clements and Inácio Ribeiro chose the Melissa Possesion to complete the nerdy-vintage mood from their collection, which was inspired by the daring and retro Suzy Bishop character from Wes Anderson and Roman Coppola's Moonrise Kingdom movie released earlier this year. 

The duo introduced a collection featuring A-line miniskirts, hotpants, cardigans and mod-style shirts. Instead of playing with geometric prints or minimalistic combos that were common of the '60s era, Clements and Ribeiro added embroidery and floral appliques to tops and dresses. We also saw floral prints mixed with stripes and tie-dye effects, which created an eccentric-glamorous look that's similar to Bishop's style in the film and the unmatched and cool characteristics of the brand.

According to Ribeiro, who is Brazilian, he loves that the Melissa Possesion from the Memories line has something sexy and a little perverse to it. "Always re-edited and constantly being updated -- just like Suzy Bishop herself -- these Melissa shoes stay independent from the variations that are typical of the fashion world," he said.

By the way, the presence of these sandals in RIbeiro's runway shows underscores the change from the traditional silhouette of super-deluxe heels from brands like Manolo Blahnik, Louboutin and Charlotte Olympia. "These sandals inject curiosity and humor to our show. Suzy Bishop would have approved," affirmed the duo. 

Would you have approved? Click on +Photos to check out the show and here to watch the full video.

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17 of September of 2012 | 12:6

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  • Melissa's exhibit in Australia
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  • Melissa's exhibit in Australia
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  • Melissa's exhibit in Australia

Melissa's Heel Candy

After the sucess of Melissa's pop-up store in Melbourne a year ago, our distributor in Australia, Susannah Kerr, opened the first store to exclusively sell Melissa products in Melbourne and is currently promoting a traveling exhibit that will roll out to three malls in Melbourne, Sydney and Brisbane. The show introduces Melissa's plastic universe and creative sense to Aussies and helps strengthen the brand's image in the country.

Running until September 30, Melissa's Heel Candy space is featured at the Chadstone, Chatswood Chase Sydney and Queens Plaza malls, where some of Melissa's historic models — such as the Love System sneakers, Spider and Donna — are on display, as well as more recent signature releases from our partnership with diva Vivienne Westwood, Jean Paul Gaultier, Gareth Pugh (whose shoes are featured alongside two of his incredible dresses), Jason Wu and Zaha Hadid. The show also includes printed and video publicity campaigns, behind-the-scenes footage from various shoots from our Plastic Dreams magazine and photos from editorials that illustrate this special show. Heel Candy has kicked off together with On the Heels of Fashion, an event specially focused on the world of shoes at Sydney's Chase Mall, which will include runway shows and special deals. And ever better: Australian Vogue will document all of the happenings in a special editorial.

If you're around, you're invited! Welcome to our plastic dream!  

Chadstone Chase - 1341 Dandenong Road, Chadstone, Victoria 3148, Melbourne
Chatswood Chase Sidney - 91 Archer Street, Chatswood, Sidney
Queen’s Plaza - 222 Queen St, Brisbane

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12 of September of 2012 | 9:27

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  • Julie Verhoeven in action with her Ultragilr
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  • Verhoeven and Lorenzo Martone
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  • Verhoeven and Teen's Vogue Naomi Nevitt
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  • Guests Chris Kutlesa and Kevin Kollenda
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  • party environment
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  • Galeria Melissa NY with Julie's verhoeven art instalations

FNO + Julie Verhoeven

Last Friday, Melissa put on a great party at Galeria Melissa NY to celebrate its recent partnership with the illustrator Julie Verhoven as well as spread news about the Ultra + Julie Verhoven, which will only be available at the Galeria Melissa stores!

The event began with an inauguration of Verhoven's artistic intervention of the space, in which she transformed the Galeria's entrance and lower floor into true works of art, using tons of color, reappropriated materials, yarn, designs and paintings — a mix that really embodies Verhoven's style!

With an unpretentious mood in the air, the illustrator-slash-host received guests — such as publicist (and Marc Jacob's ex-boyfriend) Lorenzo Martone, Teen Vogue editor Naomi Nevitt and CEO Kevin Kollenda — and gifted them with a special-edition Ultra + Julie Verhoven that she had personally customized herself with black marker. 

Click on +Photos to check out Galeria Melissa NY's latest look and all the happenings from the event! And click here to watch the video! 

The excitement continued on with Fashion's Night Out, which took place the following day and kicked off NY fashion week. Galeria Melissa was bubbling with good music, video installations, a few celebs and a ton of people coming to check out all the new models. We recorded everything in our Instagram album and a video. Head there to see what you missed!

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    Footwer plus awards Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring melissa pop up shop, London, party pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Pandemonia, interview, art FNO, Julie Verhoeven, Galeria Melissa, NY Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Heel Candy, Australia, art, exhibition coolbrands, book Pedro Lourenço, collection, ss'13 Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out galeria melissa Sao Paulo, Lego, art, instalation Clements Ribeiro, show, LFW, summer'13, Possesion Alessandra Ambrosio, Galeria Melissa NY
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