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16 of July of 2012 | 15:27

+Photos
  • Miss Pandemonia wearing Melissa Peace at our pop up shop
+ Photos
  • Julia Sarr, Neil Stuart and Vanessa Lee
+ Photos
  • Cibele and Marko Righo
+ Photos
  • Eduardo jordão
+ Photos
  • Pop up Shop super crowded!
+ Photos
  • Julie Verhoeven, our host, with her art instalion behind
+ Photos
  • Vanessa Lee
+ Photos
  • Julie Verhoeven and Pandemonia
+ Photos
  • J. Maskrey and Judy Blame
+ Photos
  • Julia Sarr
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  • Julie, DJ princess Julia and Pandemonia
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  • Hynan Kendall and friend
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  • Jambenet and Panda

The day after - Melissa's pop up shop in London

A line at the door, a lot of curiosity, great music and art all around, and Melissa's characteristic bubble-gum smell: these comprised the scene on the first day of our recently inaugurated pop-up store in London, which brought together artists and other creative types, British hipsters and the press. The hubbub was a sight for passersby who were out enjoying the night in Convent Garden last Friday.

The walls of the space were take over by artistic interventions from Julie Verhoeven, which were a mix of her illustrations and customized Melissa shoes. Festive helium balloons in the shape of hearts were dotted everywhere.

Those who were there ran into top personalities from the London scene, such as the performance artist Pandemonia, who appeared as an inflatable doll; the singer Cibele; stylists and Melissa partners J. Maskrey and Judy Blame; and our muse-editor Julia Sarr (of Wonderland magazine), among others (click on +Photos to check everyone out).

The party was great and its success served as a super-positive thermometer of the few, albeit intense, days of Melissa's pop-up store, exciting both the eyes and feet of Londoners in the land of the queen. 

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11 of July of 2012 | 12:43

+Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
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  • Melissa's pop up store in London

Pop, pop, pop! Melissa arrives in London!

The start of the Olympic Games is less than two weeks away, and all attention is focused on London. Of course, Melissa is right there along with the action! Beginning today, opening smack-dab in the heart of the city, at 15 King Street in Covent Garden, is Melissa's newest store: a pop-up! With this special location, Melissa will be adding a new pin to the world map.

Melissa's temporary space is the company's first step toward plunging its roots into the land of the queens. A super-structure was built, which aims to integrate the city's creative soul with art installations from Melissa's recent partners Julie Verhoeven and graphic designer/artist Kleber Matheus. Through her piece "Barefoot on Hometurf," Verhoeven will bring her beautiful mix of textures, illustrations and collages (similar to what's currently on display at Galeria Melissa in São Paulo), and Matheus will brighten the space with neon light graphics. This creative combo promises to deliver an explosion of urban colors that are modern and fun!

"If this work were a girl, she would be punk and pop at the same time, with a hippie heart, who dances in barefoot feet, and is fascinated with Melissa's exoticism," summarized Verhoeven about her piece.

On Friday, when afternoon descends on London, Melissa's pop-up store will open its doors with a very groovy party. Receiving guests and in charge of the music will be the beloved Verhoeven herself, together with the people from Ponystep. Top top top DJs Richard Mortimer and Princess Julia will provide the sounds. So basically, a ton of good music and art will help make Melissa's premiere a truly dignified, royal event in the land of William and Kate!

If you're in London, don't miss out on the chance to stop by the new location. As with any pop-up, the space will only be around for a short time!

MELISSA POP-UP STORE: 15 King Street, London WC2E 8HN  

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11 of July of 2012 | 10:16

+Photos
  • Resort 2013 Jason Wu
+ Photos
  • resort 2013 Jason Wu
+ Photos
  • Resort 2013 Jason Wu
+ Photos
  • Resort 2013 Jason Wu
+ Photos
  • Resort 2013 Jason Wu
+ Photos
  • Resort 2013 Jason Wu

JASON WU RESORT 2013 - Modern LADYLIKE

  By Roberta Weber

With its palette of vibrant colors and focused on magisterial, draped cuts for parties, Melissa collaboratorJason Wu’s resort collection for 2013 is more commercial and innovative.

Stripes — omnipresent in this season — show up in colored versions matched with lively color blocks. Tiny and large flowers complete the range of patterns. Instead of going daring with obvious prints, Wu maintained his classic DNA, with well-cut pants, perfectly fitting dresses and trench coats.

For the accessories, Wu created bicolor clutches and spacious bags in structured formats. Just as with the models that Melissa developed with J. Maskrey, Wu used Swarovski crystals to embellish the collars of his delicate blouses as well as small evening purses. The latter were shaped like insects and inspired by the work of artist Mike Libby.

Leather also was featured, appearing in finishings in various pieces, including dresses and skirts. Lace continued as a fetish fabric, and Wu incorporated it into his evening creations (as he did with his Melissa models), predominantly in black and dark blue. See-through and peplum pieces guarantee the unique appeal of his clothes, which never lose their sophistication.

Which Wu-designed Melissa model from the Rainbow collection do you think goes best with his resort line?  

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    melissa pop up shop, London, party coolbrands, book Footwer plus awards FNO, Julie Verhoeven, Galeria Melissa, NY Clements Ribeiro, show, LFW, summer'13, Possesion Alessandra Ambrosio, Galeria Melissa NY galeria melissa Sao Paulo, Lego, art, instalation Pandemonia, interview, art Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Heel Candy, Australia, art, exhibition Pedro Lourenço, collection, ss'13 Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity
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