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29 of June of 2012 | 9:8

+Photos
  • Melissa + Pedro Lourenço Fashion Film

Melissa + Pedro Lourenço video

Do you know who Philip Andelman is?

He's the guy responsible for video clips, photo editorials and documentaries in the music industry. Starred in by super divas like Beyoncé, Taylor Swift, Rihanna, plus überbands such as The Gossip, The Kills and Scissor Sisters, Adelman’s music videos are always energetic and poetic.

The reason we're mentioning him now is because we're pleased to announce his latest video presenting Pedro Lourenço's resort'13 collection and the Melissa Nº 1 created by the designer in partnership with Melissa. 

The movie features the model Maria Bradley in fascinating slow motion. Superpitcher’s music was the choice for the soundtrack. Despite the slow pacing (in the video, the model looks as if she's floating), the video is full of energy and precision. Check out the color palette from Lourencó`s feminine and very urban collection, which perfect syncs with Adelman’s colored fog scenery. It's magical!

Watch it here!

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18 of June of 2012 | 14:32

+Photos
  • Julie Verhoeven and her creations
+ Photos
  • Julie Verhoeven and the Melissa Ultragirl created by her
+ Photos
  • Julie and famous brazilian designer Reinaldo Lourenço during her dinner party
+ Photos
  • Great and delicious dinner performance during the night
+ Photos
  • Tim Goossens
+ Photos
  • Julie's art at Galeria Melissa Sao Paulo

MELISSA ARTSY – JULIE VERHOEVEN INVADES SAO PAULO’S GALERIA MELISSA

Great news! Julie Verhoeven, the London-based designer whose designs have been featured on a Louis Vuitton bag, a Versace dress as well as wallpaper that was created in homage to Princess Diana, just landed in Brazil. She’s here to oversee the production of her exhibit at Galeria Melissa and introduce her shoe, the Melissa Ultragirl + Julie Verhoeven. The model will be released together with the Melissa Rainbow collection at SPFW.

Do you remember Verhoeven’s strokes? She created nine illustrations especially for the seventh edition of the Plastic Dreams magazine. Hers are the dolls with the melancholy and hypnotic eyes, made with tons of color in diverse drawing styles. They’re registered under her trademark and are being shown as a giant collage inside Galeria Melissa’s interior garden space in São Paulo.

Verhoeven’s illustrious presence in Brazil was celebrated with a dinner for press and hosted by Melissa on May 28 at Casa Juisi + Phosphorus in São Paulo. A hotspot for artistic endeavors, the space will serve as a stage for the gastronomical performances of Cleo Dobberthin and be another place for Verhoeven to show off her work. It was an incredible night!

Follow the buzz around this high-profile illustrator in the fashion media and, if you are in Sao Paulo, don’t forget to stop by Galeria Melissa to check out the amazing façade featuring her illustrations.

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13 of June of 2012 | 14:24

+Photos
  • Anne Hathaway and her Melissa shoes

ANNE HATHAWAY IN MELISSA IN MIAMI

By Roberta Weber

The actress, a fan of the brand, was pictured at the Miami airport in the Campana Papel II model.

Traveling requires a comfortable outfit, but as Hathaway pointed out, you don’t have to sacrifice comfort for style. The actress has taught us some valuable lessons when it comes to travel outfits. For example, it’s important to remember that some pieces can be appropriated for a beach city: An oversized white shirt worn as a dress is perfect and versatile to move around in; the scarf lends some edge to the look and the jean jacket (which has come back in fashion with force) is light, but both serve to protect against the low temps inside the plane; and the straw bag is big enough to carry all the necessities and matches the vacation mood. Among her accessories, black was the dominant color, of which her very modern sunglasses and super-stylish but classic Campana shoes are in. They give her outfit a more urban air.

Hathaway took a well-deserved rest with her mom (Sunday was Mother’s Day) and is awaiting the release of her next Batman film, in which she stars as Catwoman; and the much-awaited Les Miserables, for which she radically cut her hair.

Which Melissa shoes would you choose for your trip? 

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11 of June of 2012 | 14:17

+Photos
  • Know a bit more about Eli Sudbrak's art work

GALERIA ARTIST: ELI SUDBRACK

One of the differentiating factors of Galeria Melissa in New York is its huge focus on art. Speaking of art: Just like the São Paulo location, the Big Apple’s Galeria Melissa was created as a space in constant transformation and an inspiring hotspot.

As you’ve already seen in this post here, the first to enter into this creative exchange of experiences for Galeria Melissa New York was Eli Sudbrack, a Melissa partner who designed the brand’s lounge for the Power of Love collection, the façade for Galeria Melissa São Paulo and his signature Lua sandal for the brand, which was distributed during the summer 2012 edition of SPFW.

Sudbrack, who is from Rio de Janeiro, was recently responsible for Barney’s Christmas visual programming together with Lady Gaga and Mugler Creative.

For Galeria Melissa New York, he created a giant wall with sequins at the entrance that served as the backdrop for fashion editorials. In addition, it was his psychedelic video that was projected in the basement level of the store, and it gave a burst of energy and color to the space.

Fashion journalist Mauren Motta and her team filmed a video interview introducing Sudbrack’s work that also includes a little about his history and vision for his pieces.

Head to the Melissa Channel to watch it.  

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9 of June of 2012 | 14:2

+Photos
  • Pedro Lourenço and his Melissa #1
+ Photos
  • Melissa Divine by Pedro Lourenço
+ Photos
  • Pedro and Teen Vogue's editor Jina Khayyer
+ Photos
  • Stylist Patti Wilson
+ Photos
  • Lorenzo Martone and Melissa's creative director Edson Matsuo
+ Photos
  • Nicole Chapoteau and Leah Karp
+ Photos
  • Shoe trend at the cocktail
+ Photos
  • Instalation by Maria Montero at Galeria Melissa NY

NY LAUNCH: MELISSA + PEDRO LOURENÇO

On a cold night last wednesday, Melissa, together with its newest partner, Pedro Lourenço, invited members of the American press to Galeria Melissa New York to introduce the models it created with the designer, the Melissa No. 1 + Pedro Lourenço and the Divine.

Present at the event were big names in American fashion, including Teen Vogue’s Jina Khayyer, the super famous stylist Patti Wilson and The Fabulous Report editor Lorna Solano.

The fruits of the press conference couldn’t have been any better. Shortly after, coverage on the new shoe appeared on Style.com, the Brazilian Internet portal FFW and Vogue Brazil’s site; as well as in Spanish Elle and Vogue Spain. We’re so happy!

After the press conference, journalists were taken out for a glamorous dinner at Indochine.

Click on +Photos to check out the images from the event and see the shoes that were featured that night! 

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    coolbrands, book Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Heel Candy, Australia, art, exhibition Alessandra Ambrosio, Galeria Melissa NY Pedro Lourenço, collection, ss'13 pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus FNO, Julie Verhoeven, Galeria Melissa, NY Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Pandemonia, interview, art galeria melissa Sao Paulo, Lego, art, instalation Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Clements Ribeiro, show, LFW, summer'13, Possesion melissa pop up shop, London, party Footwer plus awards
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