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23 of April of 2012 | 8:41

+Photos
  • Betty talks about her style, her blog and her trip to Brazil

MELISSA // BETTY AUTIER

During Sao Paulo Fashion Week, blogger Betty Autier of Le Blog de Betty not only checked out all the new Brazilian fashion releases but also was the main star of a Melissa video. In it, she talks about her relationship with the brand and her work on the blog. She also shares a little bit of her life, such as how she became famous. Besides the interview with Autier, viewers will also get to see interviews with her close friends, other bloggers and journalists.

We loved it when she said that coming to Brazil was “the” trip of the year for her and her husband/assistant/photographer Mathieu. Autier lives to travel around the world and our little land made such an impression on her! How amazing!

Check out the video

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20 of April of 2012 | 8:52

+Photos
  • Get ready (and in style) for the rainny weather!

SUMMER SHOWERS

 It’s a beautiful, sunny day and you’re out walking in the city when suddenly, out of nowhere, mega-heavy drops of rain start to uncontrollably fall. It may only have been five minutes of wet weather, but it was enough time to leave any outfit soaked and free of glamour.

So you’re not taken by surprise when they come, we came up with several tips that will ensure you’ll stay gorgeous, dry and fresh when summer showers roll in. Take a look:

# 1. To avoid dragging around an umbrella, invest in a nice plastic raincoat that comes in flattering cuts found on classic jackets such as the trench coat or A-form.

# 2. Transparent plastic accessories will give your outfit a super up-to-date and contemporary take. Besides that, they won’t get ruined when it starts raining.

# 3. The Melissa models VW Anglomania Ultragirl and J. Maskrey's flat are great options that follow the transparent plastic trend.

# 4. Want to carry an umbrella with you? Get one a big one, which will better protect you from drips and rain falling sideways. Look how cute Lulu Guiness’ is!

# 5. The Japanese are excellent creators of utilitarian objects. We discovered a compact, portable plastic bootthat you can wear over your shoes in the rain to protect them, keeping your feet dry. But you’ll need to have some Japanese-language skills if you want to read more about them on the site.

Melissa loves summer showers! Enjoy them with us :)

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18 of April of 2012 | 8:36

+Photos
  • Watch the video that shows how the GM NY dream became true

GALERIA MELISSA NY ON VIDEO

It’s been two months since Galeria Melissa’s super-buzzed-about launch in NY, and it’s time to show you a video that chronicles this dream come true as well as provide a backstage peek of the preparations for the opening of the store in the Big Apple.

The short movie includes a discussion by the Melissa team — Paulo Pedó, Edson Matsuo and Raquel Scherer — about the concepts involved in the creation of the space; a close-up look at the marketing campaign that Melissa put together to spread the word about the Galeria’s arrival in NY; plus interviews with journalists, fans and other people who were there on that exciting opening day.

Also look for celebrity appearances from Vanessa Hudgens and Amanda Setton, among others, who shared their flattering compliments on the space and their thoughts on the collection.

Watch the video on the Melissa Channel and share it.

 

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13 of April of 2012 | 14:21

+Photos
  • Let`s cross our fingers to the result!

WE’RE AWAITING WORD TO DROP!

As we announced in a previous post, the ankle boot and flip-flop models from the Melissa + Gaetano Pesce collaboration are among the finalists in the running for London’s Design Museum Best of Fashion Design award.

Although the results haven’t yet been revealed — the awards ceremony is on April 24 — a big exhibit with all the nominated products has been on display since the beginning of February at the Design Museum. The last day of the show is July 15.

So if you’re planning a trip to London, take advantage of the opportunity and lend your support by checking out our competition. Among them are the Alexander McQueen Savage Beauty exhibit that took place last year at the Met in NY, the dress created by Sarah Burton for a real London wedding and the winter Ethical Fashion Africa collection designed by our diva Vivienne Westwood.

Zara Hadid, another Melissa partner, is also up for an award, in the architecture category with her Opera House in China.

Other interesting products that are worth a look are the Olympic torch created by Barber Osgerbypara for this year’s Olympics, a carbon-fiber wheelchair with a daring design and LED lights designed by Andrew Slorance and a pair of super-stylish glasses by renowned designer Ron Arad.

A stroll through the exhibit would thrill any cult fan. And don’t forget to send us some good luck vibes when you head out in a pair of Melissas in the land of the queen! ;) 

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13 of April of 2012 | 14:8

+Photos
  • Eli Sudbrack at Galeria Melissa NY
+ Photos
  • Galeria Melissa NY
+ Photos
  • Galeria Melissa NY
+ Photos
  • Galeria Melissa NY
+ Photos
  • Galeria Melissa NY

AN EXPLOSION OF COLORES AT GALERIA MELISSA IN NY

 At New York’s Galeria Melissa, the entire interior space is like a white sheet and leaves things open for artists to experiment on.

It was Eli Sudbrack, a Melissa partner, who designed the lounge for the Power of Love collection, inaugurating a space that invites intervention in the form of explosions of colors.

The master of irreverent and super-creative works, Sudbrack adorned a wall at the entrance with fabric covered in sequins for the opening celebration and installed a neon star in the window for an extra burst of color. He also put together a psychedelic video, which was projected on the bottom floor.

“My idea was to make a video that could be projected in that part of the store,” he said. “I created an animated work using new wallpaper, which I drew on with paint pens whose tips you had to press against the paper. During the process, various points of color started to form into shapes and spread.”

The result translates well Melissa’s spirit and all the creative and powerful energy that is contained inside the Brazilian soul.

Check out the installation images by clicking on +Photos. 

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    Pandemonia, interview, art Footwer plus awards Clements Ribeiro, show, LFW, summer'13, Possesion galeria melissa Sao Paulo, Lego, art, instalation Heel Candy, Australia, art, exhibition melissa pop up shop, London, party FNO, Julie Verhoeven, Galeria Melissa, NY Pedro Lourenço, collection, ss'13 coolbrands, book Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Alessandra Ambrosio, Galeria Melissa NY Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring
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