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25 of November of 2011 | 12:55

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  • Have a look on who were at Gareth Pugh's + Melissa launch
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  • J. Maskrey and her maxi headpiece
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  • Cibelle
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  • Phoebe Arnold and Dr. Noki
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  • Phoebe Arnold
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  • Princess Julia
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  • Chad Curry
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  • The crowd in front of Layers shop
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  • Yuying Chen and Yuki Wu checking out Aileron shoes
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  • Eva Bocci and Camilla Gleditsch

Total Success! Aileron in London!

The second model from the Melissa + Gareth Pugh partnership is causing pure excitement across the world!

In november, Aileron was the star at the Layers party, a hyper-cool concept store in London where Pugh also sells his main collection. The boutique’s located among other high-profile stores such as Stella McCartney and Vivienne Westwood, on an important street that gets lots of traffic! Invited guests were enveloped in sound that came from a DJ collaboration between Princess Julia — London nightlife icon and music editor at i-D magazine — and Richard Mortimer, the brains behind PonyStep (a collective that’s a mix of magazine, music and fashion) and who heads the famous Boombox night in London and Paris.
In a cauldron of styles that could only happen in London, the launch saw the presence of top names (besides our dear Pugh) from the cultural and design scene as well as longtime partners Judy Blame and J. Maskrey (both totally amazing with their tons of accessories), Love publisher Phoebe Arnold, photographer Marco Righo, stylists Neil Stuart and Chadd Curry (wearing a ghostly outfit), the jewelry designer Marcelle Lawson Smith, and a ton of fashionable, eccentric, conservative and alternative partygoers (see the photos). Also, the incredible hostess Cozette McCreery helped make the party what it was — she became famous because of her nights at Boombox!

Besides the party that hit Big Ben town until the wee hours, the Aileron’s release was featured on important style sites, such as Style, Italian and British Vogue, DNA Footwear and Brazil’s FFW site. In the media, the shoe has become known as “plastic armor” for the feet of fashionistas everywhere.

Seeing things from this angle, then, the style battle seems to have a new weapon!

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25 of November of 2011 | 12:44

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  • Check it out which mags we were featured recently

Melissa’s an International Hit!

Recently, Melissa was featured in diverse, super important international publications.

The Ultragirl + Jason Wu flats got an entire(!!) page in the November edition of Teen Vogue. Ultragirl was presented as one of the main style suggestions for fall and was declared as a shoe made from plastic that could be chic, romantic and very practical at the same time.

And once again, Melissa appeared on the Today Show — a morning TV program that’s shown on NBC in the U.S. and has a huge audience (watch the video here). As part of suggestions for rainy-day shoes by Lucky magazine’s stylist Lori Bergamotto, the models Wanting and Mini Melissa Ultragirl elicited happy gasps from the hosts of the show.

On the Internet, Melissa is in vogue on the Vegas Seven site, responsible for providing info on the best bar, style, beauty and buzzed-about places in Las Vegas.

It’s really amazing to see a brand recognized for its ongoing attempts at transforming dreams into realities, isn’t it?

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25 of November of 2011 | 12:35

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  • Aileron references in Pugh's world

Revealing the Melissa Aileron’s Secrets!

At the release party celebrating Melissa’s partnership with Gareth Pugh, which took place during the latest Fashion Rio event, the Melissa Aileron was presented, but there was still a lot of mystery behind it. Actually, at that time, we only knew the name and had just the design of the model.

Our curiosity was building, along with yours, and within a very short time, the final version of the Aileron was revealed in a story in the New York Times’ Sunday T Magazine site and, soon after, in Melissa’s online store. The shoe will be internationally released at Seven in New York, Corso Como in Italy, Layers in London and Colette in Paris.

But do you really know everything there is to know about this model? Would you be able to describe the story of the Aileron? Well, we’ll give you the inside track!

Pugh came up with the name Aileron after being inspired by the shapes of ailerons, or the hinged flaps on airplanes wings. The model also references a piece of architecture that Pugh loves so much: the amphitheatre of SECC in Glasgow, Scotland. More popularly known as the Armadillo, the building’s design mimics the shell of an armadillo. From these references came the challenge to create a well-articulated shoe that was also comfortable.

These same references were used in Pugh’s winter ’08 collection, in which the designer took the shape of the ailerons and applied them at the waist, shoulders and cuffs of his models. Speaking of which, that collection was unusual for Pugh. After Beyoncé wore a tube dress by the designer at the MTV Awards the same year, Pugh’s pieces became objects of desire in the celebrity world.

In Pugh’s model developed for Melissa, the coolest details are that the points that stick out from the middle of the sandal. These give it the armored effect and aerodynamic design imagined by the designer.

After all of this insider’s information on the shoe, doesn’t it make you want to get a pair?

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25 of November of 2011 | 12:25

+Photos
  • Glamour formula: Crystals + plastic = Melissa + J. Maskrey

Glamour zone - Melissa + J. Maskrey

The partnership between Melissa and the British designer J. Maskrey, who’s known for his work with crystals and things that shine, gave birth to a Melissa product line that’s different and unique. The designer brought his talent and the following precious idea to Melissa: to transform Melissa shoes into semi-jewelry pieces by customizing them with Swarovski crystals.

To contribute to the story of this partnership, various versions “filled” with lots of shine were created and recreated, such as Night Galactic, Lady Dragon, Joy and Ultragirl, which, besides becoming hits, turned into Melissa collection must-haves!

And like all must-haves, there was no way to leave it out of the Power of Love summer collection! The model comes in four opaque Melissa colors: transparent, smoky, red and light pink with iridescent crystals. Now you just wait when it get to the States!

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25 of November of 2011 | 12:18

+Photos
  • Find Melissa in the city of light

Melissa in Paris!

During Paris Fashion Week, Melissa was featured in the Louvre’s themed window display. Thousands of fashionistas, buyers and tourists were able to check out the models created by Gaetano Pesce there as well as inside of the store. In the shop, various Melissa shoes from the Time Code collection were set next to the super cute Smiley Face cushions and the “90 Ans of Mode et du Impertinence” book — which, by the way, is required reading for anyone who loves fashion and its history.

Très chic!

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    Pandemonia, interview, art Footwer plus awards melissa pop up shop, London, party Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Alessandra Ambrosio, Galeria Melissa NY pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Pedro Lourenço, collection, ss'13 Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring FNO, Julie Verhoeven, Galeria Melissa, NY Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Clements Ribeiro, show, LFW, summer'13, Possesion Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity galeria melissa Sao Paulo, Lego, art, instalation coolbrands, book Heel Candy, Australia, art, exhibition
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