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26 of February of 2009 | 16:30

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  • Japanese girl
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  • Revista Story: Melissa gosta de origamis
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  • Revista Jille
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  • Senken
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  • Lady Dragon na Glamorous

Melissa in Japan... And Japan in Melissa!

The Japanese magazine Story, just like most fashion publications in Japan, has Melissa always in the sight of its ‘must buy’ selections of the season. But this month’s edition of Story brings a look even more interesting on the brand: how Melissa, a brand that creates with plastic, introduces in its language prints and details inspired by the Japanese culture, specially the Origami. The mention appears on a page that highlights various references on Japan in fashion. In Jille magazine, Mary Jane, the first model created by Vivienne Westwood for Melissa, is who appears as a ‘must by’. And in Senken, the South African artist Esther Mahlangu is presented as the new collaborator of Melissa, which has considered the Brazilian roots (whose origins are also in Africa) to include Esther’s colorful and traditional prints in its collection. See the pictures!
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17 of February of 2009 | 10:26

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  • Beth Ditto na capa final
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  • Iggy Pop
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  • Agyness Deyn
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  • A loja Love In, na Dover Street Market
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  • A loja Love In, na Dover Street Market

LOVE, the new Bible of the Fashion Planet, is born

Fashionistas are more than anxious to welcome LOVE, the newest magazine of the Fashion Planet, which will be launched on the 19th of February in a special event at Dover Street Market, in London. The publication is just born, but has already a fashion Bible status. Behind the project, which foresees an edition every two years, is the top editor Katie Grand, ex-Pop magazine. For the pages of this first number, Katie made a selection of the main fashion, arts in general and music icons of today: Lilly Allen, Iggy Pop, Eva Mendes, Amy Winehouse, Sofia Coppola, Kate Moss e Agyness Deyn, who has been photographed as Queen Elizabeth. 116 of the 336 pages of the magazine are ads, including one page of Melissa Lady Dragon by Vivienne Westwood and other brands such as Louis Vuitton, Chanel, Cartier, Burberry, Gucci, Tom Ford, Marc Jacobs, Miu Miu, Dior Jewlery, Stella McCartney and Dolce & Gabbana. On the first cover of LOVE, the rock singer Beth Ditto, who is fan of Melissa, appears naked. In the interview inside the magazine, she admits her battles against weight and talks about times when she wasn’t popular at school. “I really want Lindsay Lohan to be gay”, says Ditto. “We’ve never had a young sexy couple of lesbians before”. Even indirectly, Melissa is already part of LOVE’s universe: besides the ad and the cover with Ditto (who wore Melissa in her recent shows in Paris; see it again here), the magazine talks about other brand’s collaborators, such as designer Judy Blame, PR Mandi Lennard and Dover Street Market, the store that sells Melissa in London. And at Dover, for the 19th this month, the highlight is the Love In store, which is open since last Saturday (the 14th) to sell articles in limited editions created by five designers invited by Grand especially for LOVE’s launching, together with an exhibition in homage to the magazine. If you there, don’t miss it! Want to know more about LOVE? See www.thelovemagazine.blogspot.com.
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13 of February of 2009 | 21:52

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  • Melissa Lady Dragon
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  • Melissa Three Straps
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  • Melissa Sapatilha Campana
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  • Melissa Love Fu

In the mood for Valentine´s Day

Fashion addicts know: there is nothing in life like celebrating. That´s why there shouldn´t be any reason to miss a Valentine´s Day. Who doesn´t enjoy a special dinner with the beloved person or the very best friend? Melissa is always in the mood for love, and that´s why we prepared a special selection of gift ideas to make your party begin. Take a look! Melissa Lady Dragon: sexy and romantic Perfect high heels and a big heart make Lady Dragon the perfect shoes to women that know how to mix sexiness and romanticism. It has just come out, but is already one of most celebrated models created by English fashion queen Vivienne Westwood for Melissa. Melissa Three Straps: modern Sweet and modern, Melissa Three Straps is in the minds and feet of the most stylish girls, who believe fashion has everything to do with comfort. Available in beautiful colors, it gives a special girlie touch to bad girls. Melissa Campana: stylish If you girlfriend loves a flat shoe, this is the one. These plastic wires inspired by Campana´s Corallo chair will cover her feet with style (leaving some empty spaces, for you to admire her beautiful feet). All models suggested above are available in the best boutiques worldwide.
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10 of February of 2009 | 15:51

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  • Vogue no Style.com
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  • Melissa no Independent
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  • Melissa no Vogue.com

Style, The Independent and Vogue want Melissa

Right after the official launching of Melissa’s new winter collection in Brazil during the Sao Paulo Fashion Week, many international websites started talking about the brand’s news – crazy to know when the new models will be available abroad. Style.com published a note inside the “Style file” blog about the model created by Esther Mahlangu exclusively for SPFW, telling how the consultant Erika Palomino managed to bring the artist to Brazil. Besides, the text – titled “Melissa’s Newest Fantastic Plastic” – begins with a big praise by saying that “when it comes to creative collaborations, Melissa, the Brazilian company that has elevated the plastic shoe to lofty heights many miles above the jelly, could give Marc Jacobs a run for his money”. See it aqui. The Independent’s fashion section also talked about Melissa, including the Lady Dragon model – already launched in Brazil and abroad – in a selection of fashion tips by Harriet Walker. The journalist used words such as “divine” and said the shoes are not only fun, but also comfortable and made of recyclable plastic. Read it here. And, inspired by the sexy-romantic style of the model, Vogue.com also chose Lady Dragon for its Valentine’s Day gifts selection. Take a look in the pictures.
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5 of February of 2009 | 14:56

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  • Melissa + Zaha Hadid na Vogue Teen de março
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  • Lady Dragon na nova onda fashion britânica
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Vogue Teen talks about Melissa

In March, the American edition of Vogue Teen talks twice about Melissa. The brand has been mentioned in an article on Zaha Hadid and the new creative collaborations of the fashion world an also in a selection of accessories and outfits inspired by the modern British style. In the first article, the highlight is Melissa + Zaha Hadid and other fashion collaborations by Zaha. The text says in the beginning: “Forget design-celebrities collaborations. Forward thinkers want to join forces with this boundary-pushing star of the architecture world”. And in the accessories selection, we find Melissa + Lady Dragon, which has the Anglomania by British fashion designer Vivienne Westwood. The page’s title explains the new British wave: “Modern English – Romance ‘em with classic red lipstick and ruffles galore”. See the images!
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