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17 of December of 2008 | 10:6

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  • Beth Ditto em turnê na França
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  • A Melissa Three Straps é uma das preferidas de Beth
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  • Capa polêmica da NME com Beth Ditto
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  • Uma performance da cantora
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  • Ditto em look fashion, fazendo pose como sempre
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  • Em look de festa para o Brit Awards

Beth Ditto’s favorite

Fashion and provocative, Beth Ditto, The Gossip’s front woman, is crazy for fashion and – according to what she recently declared in France – also for Melissa. In one of The Gossip’s shows in Paris, Beth wore Melissa Three Straps, a new model designed by Vivienne Westwood for the brand. “Melissa is one of my favorite labels”, declared today’s most polemic character in the show business, who has no problems in affirming her homosexuality or her big size. In a recent edition of Pop Magazine, Beth was a highlight in a fashion editorial in which she wears clothes specially made for her by top labels such as McQueen, Chanel, Chalayan and Balenciaga. In another occasion, the singer – who was chosen in 2006 as the coolest person in music thanks to her “inconformity” – decided not to perform at Topshop, once she finds there no clothes that match her style: “I want you to make clothes in big sizes”, she said.
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16 of December of 2008 | 10:32

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  • A Melissa no catálogo da Bienal de Saint Étienne
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  • Módulo da Melissa no evento
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  • Módulo da Melissa no evento
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  • Convidados buscam informações no stand da Melissa

Melissa in the Saint Étienne International Design Biennial

In Saint Étienne – an old mining small town converted in industrial city in France – happened from the 15th to the 30th of November the Saint Étienne International Design Biennial, created by Saint Étienne Higher School of Art and Design (the former École Régionale des Beaux-Arts). Celebrating 10 years this year, the event offered different activities, such as exhibitions and meetings, in which Melissa participated together with international companies and guests. In the exhibition area, Melissa’s space was a meeting point between visitors and the brand’s products, which were present by monitors that were updated on sustainable democratic design and on Grendene’s projects, which, by the way, made a big appearance inside the Biennial’s catalog. Fernando Mascaro, an architect specialized in sustainable design and a consultant for Grendene, took part in different meetings, talking about plastic, recycling and Melissa, side by side with great names of international design. Get more information on the event here.
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10 of December of 2008 | 13:20

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  • A matéria publicada pela Época Negócios sobre a Grendene.

Grendene on Época Negócios: “Design is sustainable or it’s not design”

Grendene’s positioning on sustainability was featured on an article published by Brazilian magazine Época Negócios in October, with special attention to the projects developed inside the company with Melissa. Discussing the polemic around PVC and measures taken by companies that deal with the material, the magazine traced a profile of Grendene, which produces its own recyclable and free of lead and heavy materials PVC since 1996. The corporation is described by the author of the text, Camila Hessel, as an “audacious company, based on design democratization”. As for Melissa, the brand appears as the main channel with consumers and the most creative space inside Grendene. “Design is sustainable or it’s not design”, said the architect Fernando Mascaro to the interviewer, remembering Grendene’s motto.
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1 of December of 2008 | 18:52

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  • Lisa Armstrong recomenda os brogues para já!

Brogues and Melissa Joy, by Lisa Armstrong for Times Online

The Oxford shoes – or brogues – returned to fashion more or less one year ago. One year, by the way, is the time it takes for Lisa Armstrong, a well recognized English journalist who writes for the Times and Times Online, to adapt herself to the latest trends – a characteristic, according to her, that puts her closer to Everywoman. That’s why it took her a little to embrace boyish girlinessness, of which brogues are the most modern representatives these days. Melissa Joy – Melissa’s version of the Oxford shoes – has been especially mentioned in an article on how to use brogues, written by Lisa to Times Online (read it here). Described as “avant-garde”, Joy also illustrates the story. According to the journalist, “brogues perform at their absolute peak (on a woman) worn with bare ankles and turned up jeans, or even with an A-line skirt or pretty tea dress”. There’s no way of getting it wrong. As Lisa explains it clearly and shortly: “That’s chic”.
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