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31 de outubro de 2012 | 18:39

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  • Melissa participa de storytelling do livro Coolbrands
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  • Lançamento acontece hoje, em São Paulo
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  • Uma pouco da história da Melissa no livro Coolbrands
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  • Melissa participa de storytelling do livro Coolbrands

Coolbrands + Melissa

Como sapatos feitos de plástico conseguem fazer tanto sucesso?

Essa é uma das perguntas mais comuns que jornalistas, gerentes de marketing de outras empresas e estudantes fazem para a equipe da Melissa. A resposta está na ponta da língua, mas é longa e está diretamente ligada a toda a história que a marca construiu nestes 33 anos de desenvolvimento, parcerias, inovação e uma vontade infinita de ir sempre além daquilo que esperam de “sapatos de plástico”.

A história da Melissa, e de outras marcas que conseguiram revolucionar dentro de seus segmentos, chamou a atenção da dupla Maarten Schäfer e Anouk Pappers. Dispostos a compilar histórias de marcas ou pessoas visionárias que fizeram a diferença no seu setor e que podem servir de exemplo para outras empresas, eles rodaram o mundo colhendo relatos e vivendo aventuras interessantes. O projeto, que começou em 2010, virou o livro CoolBrands: Around the World in 80 Brands, que hoje será lançado em São Paulo, no Menys Lounge, 19h.

O livro chama a atenção pela maneira diferente de contar as histórias das empresas. Longe da linguagem institucional, Schäfer e Pappers trabalham com o conceito de narrativas elaboradas e misturam seu caderninho de viagens com entrevistas que mais parecem bate-papos entre amigos. Além do livro, o projeto consiste em semear essas histórias através das redes sociais, palestras e workshops. Assim, a narrativa ganha ainda mais complexidade à medida que outras pessoas dividem e trocam suas experiências com as marcas.

Participe, compartilhe e aprenda aqui: www.aroundtheworldin80brands.com 

comentários

  • Luíza valério Disse:

    quando irá para venda? e terá versão em portugues? faço design gráfico e me interessei muito pelo livro, ainda mais que sou melisseira.

  • > Melissa Responde:

    Oi Luíza, Você pode conferir mais informações sobre o livro neste link: http://www.aroundtheworldin80brands.com/ :)

  • Uenia Disse:

    OLÁ, TAMBÉM ESTOU FAZENDO A MINHA MONOGRAFIA DE CONCLUSÃO NO CURSO DE ADMINISTRAÇÃO DE EMPRESAS, ESTOU ESCREVENDO SOBRE A INTERNACIONALIZAÇÃO DA MELISSA. ACHO QUE MUITAS MENINAS, MULHERES, FÃS DA MELISSA JÁ ESCREVERAM SOBRE A MELISSA, ESSA MARCA QUE JÁ ESTÁ A MAIS DE TRINTA ANOS NOS ENCANTANDO...USEI QUANDO CRIANÇA, USO AGORA E EM BREVE VOU COMPRAR AS MINI MELISSAS PARA A MINHA PEQUENA QUE ESTÁ PERTINHO DE NASCER! GOSTARIA DE SABER, SE TAMBÉM POSSO ENVIAR ALGUMAS PERGUNTAS NECESSÁRIAS PARA A CONCLUSÃO DA MINHA MONOGRAFIA!

  • > Melissa Responde:

    Oi Uenia, Você pode enviar suas dúvidas para contato@melissa.com.br ;)

  • Tais lima Disse:

    NECESSITO MUITO DESSE LIVRO!!! oNDE SERÁ QUE ENCONTRO PARA COMPRAR?

  • > Melissa Responde:

    Oi Tais, Saiba mais sobre o livro neste link: http://www.aroundtheworldin80brands.com/ :)

  • Bruna Disse:

    Olá estou fazendo um TCC sobre o caso de sucesso da MELISSA. ADOREI A NOVIDADE, E TAMBEM IRIA AMAR RECEBER ALGUMAS INFORMAÇÕES ALÉM DAS QUE ENCONTRO NA iNTERNET SOBRE A HISTORIA MARAVILHOSA DA MELISSA !! AMO, A MARCA COLECIONO E SOU MUUUITO FÃ !

  • > Melissa Responde:

    Oi Bruna, Você poderia enviar um e-mail para contato@melissa.com.br com as informações que você gostaria de receber?

  • elisangela Disse:

    onde fica a loja de melissa em sao paulo?

  • > Melissa Responde:

    Oi Elisangela, A Galeria Melissa fica na Rua Oscar Freire, 827 e funciona de segunda à sexta, das 10h às 19h e sábado, das 10h às 17h. Para descobrir outras lojas que vendem Melissa em São Paulo, você pode encontrar através do link: http://melissa.com.br/pt/onde_encontrar ou procurar pelo Clube Melissa mais próximo em www.clubemelissa.com :)

  • assine o blog da melissa Twitter Facebook Instagram Melissa Channel
  • tags

    This&that;, peace, preto e branco chictopia, top 3, styling Karl Lagerfeld, parceria Melissa Love Spot, Higienópolis, diversidade, Alek Wek, consciência negra as colecionadoras, Nathália Benedetto facebook, milhão, promo Footwear Plus Awards, prêmio, votação summer tips, óculos, acessórios, styling, melissa morning + salinas hyper japan, secret gardens, japão #summertip, perfumes, Melissa Flower evento Galeria Melissa SP, Lego, Natal, árvore de natal clipping, notícias, mídia
    > todas as tags
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    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

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A PHP Error was encountered

Severity: Warning

Message: Creating default object from empty value

Filename: hooks/app.php

Line Number: 75