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22 de abril de 2010 | 8:11

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Entrevista: Eduardo Jordão in love with Melissa

De um encontro quase casual, surgiu a relação de Eduardo Jordão com a Melissa. Radicado na Europa há vários anos, ele é um dos responsáveis pelo sucesso da marca no exterior e, de Londres, conta pra gente detalhes de sua carreira e do intenso trabalho que rola lá fora com a marca. Saiba mais na entrevista! Por Roberta Weber, de Londres Moda é sua paixão. Como você descobriu isso? Tive uma formação acadêmica multidisciplinar e turbulenta. Fui para os Estados Unidos aos 17 anos para estudar artes plásticas, mas acabei voltando para o Brasil, pois não achei o curso interessante. Meus pais queriam que eu cursasse algo mais “promissor”. Entrei em Direito, mas logo percebi que o curso não tinha nada a ver comigo. Prestei o vestibular para Jornalismo, passei e terminei. Estava feliz, mas não satisfeito. Fiquei sabendo de uma escola de moda e história da arte em Paris e lá fui eu! Ali entendi a minha paixão por moda, música e artes plásticas. Depois desses anos em Paris, bem no final dos anos 80, vim para Londres passar um feriado e me apaixonei pela cidade, que estava em seu melhor momento musical e artístico. Voltei para Paris, fiz as malas e me mudei para cá, sem nunca mais olhar para trás! Como você se envolveu com a Melissa? Sempre trabalhei com moda aqui em Londres. Tive um showroom chamado Fashion Brazil, que representava marcas nacionais bem durante o boom da moda brasileira na mídia internacional. Na época, fui convidado para ser curador do Brasil 40 graus, um “festival” brasileiro de música, moda, arte e cultura que aconteceu na Selfridge’s. Em uma das viagens que fiz ao Brasil para selecionar marcas, encontrei uma amiga usando uma Scarfun do Herchcovitch. Fiquei encantado com o modelo e trouxe a Melissa para o evento. Foi um sucesso absoluto! Depois, a J. Maskrey conheceu e adorou a marca. Deu seu toque pessoal cristalizando uma Melissa Aranha, e o resultado ficou tão bom, que a Melissa resolveu investir lançando uma parceria com a designer. Em seguida, veio o convite para trabalhar no marketing internacional da marca. Melissa Plastic Dreams virou minha paixão! Qual é a imagem que o consumidor internacional tem da Melissa? Em quase seis anos de carreira internacional, a Melissa sem dúvida se tornou uma das marcas mais importantes do cenário fashion mundial – e a mais revolucionária. Não conheço, na história da moda brasileira, outro caso parecido de sucesso. Hoje, a Melissa está nos pés mais bacanas do mundo, e com uma crescente legião de fãs. Por conta do meu trabalho, viajo bastante e visito as lojas mais bacanas do circuito da moda internacional. Fico muito orgulhoso quando vejo a Melissa representando tão bem o Brasil nos pontos de venda mais importantes do planeta. É muito engraçado passear pelas ruas de Londres, Paris e Nova York e ver uma enorme quantidade de meninas lindas usando suas Melissas em diversas interpretações... Quais são os planos de expansão internacional da marca? São muitos os planos, e o trabalho, constante. Queremos trazer a revista Plastic Dreams para o mercado internacional. A partir do próximo número, teremos uma tiragem especial para fora do Brasil, já que a recente edição com Dita Von Teese tem arrancado suspiros no mundo todo. Temos também vários eventos programados em várias capitais, além de muitas surpresas para esse ano e o próximo. Mas se eu contar vai deixar de ser surpresa, não é? Qual é a importância da internet pra Melissa? Importância máxima. Hoje, há cerca de cem blogs falando de Melissa e das experiências e sensações de melisseiras do mundo todo. Fico impressionado com a velocidade e a inteligência das blogueiras, que processam tantas informações tão rapidamente. Uma coisa interessante e comum entre as consumidoras da Melissa é a paixão pela marca, pelos produtos e por moda. Quando consigo um tempinho para ler os blogs, fico impressionado com o conteúdo e com o carinho que a Melissa desperta.

comentários

  • simone Disse:

    Edu amore, Foi vc tb quem trouxe a Melissa para a minha vida e tantas outras coisas legais . Concordo com a opiniao acima, guerreiro, lutador, superr familia, generoso , um verdadeiro lord , daqueles que nao se encontram mais nesse mundo Amigos forever, te amamos muito e cada vez mais orgulhosos de voce, agora me diz se vai rolar aquela Melissa da J Maskrey que vc me prometeu ??? kis kiss Simone

  • Mariangela Corbetta Disse:

    Super querido, foi atraves do Edu que eu ganhei a minha primeira Melissa, nunca mais deixei de comprar ihihihihihihihihihi Muito carinho meu lindo e only the strong survive nesse mundo da moda ,e vc vai loooongeeeeeee bjinhos Mari

  • Maria Clara Disse:

    EDUUUUUUUUUU QUERIDOOOOOOOO Tudo de bom e muitas felicidades hoje e sempre, amamos voc e estamos muito orgulhosas do seu trabalho com a Melissa, realmente eles deram muita sorte em te encontrar, lutador e guerreiro como vc ta dificil de achar beijos com MUITA saudades With all our love Clarinha, Fernanda, Juliana e Annelise

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  • tags

    Melissa Love Spot, Higienópolis, summer tips, óculos, acessórios, styling, melissa morning + salinas diversidade, Alek Wek, consciência negra evento #summertip, perfumes, Melissa Flower as colecionadoras, Nathália Benedetto hyper japan, secret gardens, japão Karl Lagerfeld, parceria clipping, notícias, mídia facebook, milhão, promo chictopia, top 3, styling Galeria Melissa SP, Lego, Natal, árvore de natal This&that;, peace, preto e branco Footwear Plus Awards, prêmio, votação
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    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

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A PHP Error was encountered

Severity: Warning

Message: Creating default object from empty value

Filename: hooks/app.php

Line Number: 75