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14 de abril de 2010 | 14:36

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  • Por Obra y Gracia: Melissa em Bogotá
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  • Por Obra y Gracia: Melissa em Bogotá
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  • Por Obra y Gracia: Melissa em Bogotá
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  • Por Obra y Gracia: Melissa em Bogotá

Por Obra y Gracia: Melissa em Bogotá!

É impossível passar pelas ruas do agito em Bogotá e não notar as vitrines da Por Obra y Gracia, cheia de Melissas que captam imediatamente o olhar das transeuntes mais antenadas. A loja, que fica próxima à Zona Rosa (famosa área de bares, boutiques e restaurantes da cidade), é a representante da marca na Colômbia e, segundo Maria Cristina Piedrahita, a dona do espaço, não pára de crescer. “A Melissa chegou à Colômbia em 2007, quando começamos a representá-la com exclusividade no país. Em dezembro do ano passado, saímos da loja em que estávamos, um espaço de móveis e objetos de design, e passamos a essa, com muito mais Melissas, e o público está amando”, ela conta. Para Maria Cristina, quem usa Melissa em Bogotá são jovens ligadas em moda e, além delas, mulheres que procuram sapatos especiais para eventos importantes – até casamentos. “A minha sorte é que aqui não temos estações, então qualquer modelo chama a atenção em qualquer época”, contou Maria Cristina, lembrando que as botas são a pedida do momento. “Em dias de chuva, as botas vendem muito”. Pra saber mais da Por Obra y Gracia, visite o site da loja.
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12 de abril de 2010 | 10:37

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  • A nova campanha da Melissa
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  • A nova campanha da Melissa

Entrevista: Rodrigo Leão fala da nova campanha da Melissa

A nova campanha da Melissa, inspirada no universo do circo, assim como a coleção et Circenses, é daquelas mensagens que, com pouco, dizem muito. Muitíssimo. Rodrigo Leão, diretor de criação da agência Casa Darwin e responsável pela ideia, é quem conta pra gente detalhes da campanha. Confira a mini-entrevista! Como é a campanha Melissa et Circenses? A campanha publicitária em si conta com um anúncio e um outdoor estrelando a modelo Isabel Hickmann como uma acrobata de circo. Ela está vestida apenas com cristais e Melissa. Que conceitos e inspirações fazem parte dessa criação? Os mesmos da coleção: fantasia, sonho, glamour. Mas, tanto na campanha como na pauta da revista Plastic Dreams, nossa orientação foi de que o circo para Melissa tem a ver com Mulheres Extraordinárias. Porque o circo é um lugar onde as mulheres fazem coisas extraordinárias com seus corpos. Daí extrapolamos para todo tipo de mulher que faz algo extraordinário. Daí nossa escolha de uma acrobata... Como foi o processo de produção da campanha? Primeiramente, trabalhei com o Giuliano César, diretor de arte que desenhou a cena junto comigo. O Miro fotografou. Marcio Banfi fez o styling. Theo Carias, a maquiagem (isso deu trabalho). A Erika Palomino acompanhou a foto e deu toques fundamentais. Mas também levamos profissionais de circo que treinaram a modelo e supervisionaram toda a ação. Curiosidades pra contar? A Isabel se machucou, pois o tecido queimava a pele da sua cintura. Não deu um pio, não soltou um “ai”. Entrou e saiu sorrindo do set. Um exemplo de profissionalismo. O que você mais curtiu desse processo? A foto linda que resultou dessa colaboração com tanta gente bacana. Por que você acha que as consumidoras da Melissa se identificam com a imagem dessa campanha? Porque elas são mulheres extraordinárias também. São muito antenadas e ligadas em todas as tendências de moda. E, hoje, as campanhas de Melissa criam tendência de moda, com foco nessa consumidora que espera e exige o melhor.
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8 de abril de 2010 | 12:16

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Plastic Dreams ganha elogios lá fora

Nossa revista Plastic Dreams não para de conquistar fãs fora do Brasil! Vários sites publicaram recentemente notas sobre a terceira edição sem poupar elogios à musa da vez, Dita Von Teese. “A bela diva burlesca Dita Von Teese usa um par [de sandálias criadas por Jean Paul Gaultier] na capa da revista e é a estrela de um editorial inspirado no circo, fotografado por Sandrine Dulermo e Michael Labica”, conta o FashionTribes.com. Já o FabSugar falou também das capas anteriores com Agyness Deyn e Kate Moss e, ao lado da última edição, coloca as três revistas para votação: qual, segundo os internautas, é a capa mais fabulosa? Outros sites que comentam o assunto são o The Insider e o Racked. Clique nos links para conferir as matérias!
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7 de abril de 2010 | 10:34

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Volta, Severine!

Quando a saudade bate, não tem escapatória: tem que matar! A Melissa sabe disso, e por acreditar que desejos existem para ser realizados, é que criou a linha Memories, lançada junto com a coleção Melissa et Circenses. O objetivo da Memories é recuperar todos os seus clássicos, aqueles modelos que as fãs da marca desejam intensamente ter de novo ao seus pés. O primeiro lançamento dessa novidade é a Severine, criada há cinco anos pela estilista Thais Losso e que se tornou um hit no catálogo da Melissa. “Recebi vários e-mails de meninas perguntando e pedindo o modelo. Criaram até uma comunidade no Orkut: Volta, Severine!”, diz Thais na matéria sobre a Severine que saiu na terceira edição da Plastic Dreams. A Disco, também a pedido das fãs, é mais um modelo que foi relançado nessa coleção. O que nos suscita a pergunta... Que Melissa você queria ver relançada? Deixe seu comentário!
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5 de abril de 2010 | 15:43

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  • Jethro Cave nas passarelas
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  • Jethro Cave, sempre bad boy
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  • Jethro Cave na Plastic Dreams # 3

Jethro, o belo filho de Nick Cave, está no nosso editorial Cirque Sinistre

Está curtindo a nova Plastic Dreams? Bom, se você ainda não se jogou na terceira edição da revista, visite já nossa versão online! O fato é que a gente não se cansa de comentar os detalhes dessa superprodução, para que você possa mergulhar ainda mais em seu conteúdo. Falando sobre o editorial Cirque Sinistre, nossa dica agora é sobre o modelo Jethro Cave, que participa das incríveis imagens da fotógrafa Irina Ionesco. Ele é um dos modelos mais requisitados do momento no Planeta Fashion e, como se não bastasse, é filho de Nick Cave, o músico australiano (que também é roteirista e ator) que ficou famoso por sua banda de rock, a Nick Cave and the Bad Seeds, lançada em 1984. Jethro já apareceu em revistas top como a iD, a Dazed&Confused e a Vogue Itália e parece que herdou o talento para a profissão de sua mãe, a ex-modelo Beau Lazenby, com quem vive em Melbourne, na Austrália. Duvida? Confira no álbum algumas fotos do moço!
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    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

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A PHP Error was encountered

Severity: Warning

Message: Creating default object from empty value

Filename: hooks/app.php

Line Number: 75