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24 de setembro de 2008 | 11:24

+Fotos
  • O estilista Alexander McQueen e a arquiteta Zaha Hadid
+ Fotos
  • A réplica gigante da bota, que ficou na porta da festa

Melissa + Zaha Hadid: ponto alto da semana de moda de Londres

Aconteceu! O título de “a melhor festa da London Fashion Week” foi dado por unanimidade ao lançamento da Melissa + Zaha Hadid, que mobilizou os fashionistas na quinta-feira 18 de setembro, em meio à semana de moda londrina. Com a presença de Zaha, a réplica gigante da nova Melissa na decoração, taças de champagne com pétalas de rosa e um dos cenários mais incríveis de Londres – o espaço cultural The Wapping Project –, os convidados se divertiram ao som de Jefferson Hack e das DJs Pippa Brooks e Andrea Gorgerino, do coletivo de arte Ponystep – cujas fotos, feitas pelo fotógrafo Alastair Allan, do badalado site Dirty Dirty Dancing (sobre a noite londrina), são os melhores registros da festa (veja aqui). Inúmeras notas sobre o evento foram publicadas nos principais sites nacionais e internacionais. Em destaque, o post no blog do The Independent, as fotos do A Shaded View on Fashion e o vídeo da Vogue RG.

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16 de setembro de 2008 | 16:32

+Fotos
  • Zaha Hadid

Zaha para The Independent: “Foi pura diversão trabalhar com a Melissa”

Página dupla foi o que a revista de design no jornal britânico The Independent dedicou este sábado, 13 de setembro, a Zaha Hadid, que aparece encabeçando um vasto artigo sobre mudanças que renovam o trabalho de designers, e outros criadores. Escrito por Charlotte Philby, o texto é um apanhado de entrevistas que seguem a enquete: “O que acontece quando os designers precisam de uma mudança?”. Zaha conta que sempre quis expandir seu repertório, atuando em áreas que fosse além da arquitetura. Foi aí que surgiu a Melissa em sua vida: “Eu conhecia a marca já há algum tempo e sempre amei sapatos em geral. Alguns anos atrás fui convidada pela Melissa para trabalhar com eles em um par [de sapatos] originalmente criado por nós. Trabalhamos de perto desde então para produzir algo visualmente incrível, mas também usável”. Uma das parcerias mais celebradas da marca, Melissa + Zaha Hadid será lançada oficialmente em uma superfesta em Londres nesta quinta-feira, 18 de setembro (veja o post anterior para detalhes do evento). É a própria Zaha quem descreve, na entrevista ao The Independent, o espírito de sua criação e de sua experiência com a Melissa: “[O modelo] estará disponível em uma variedade de cores e poderá ser usado na praia, com uma meia-calça preta ou meias coloridas, para compor diferentes tipos de look. Foi pura diversão trabalhar nisso; sair dos meus métodos usuais foi excitante”. Veja a matéria completa no site do Independent.

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12 de setembro de 2008 | 14:14

+Fotos
  • Imagem do convite da festa da Melissa

Entrevista: Eduardo Jordão adianta o que rola na festa da Melissa

Já começou a contagem regressiva para o superlançamento da Melissa criada por Zaha Hadid no badalado espaço cultural The Wapping Project, em Londres! A festa só rola dia 18 de setembro, durante a London Fashion Week (14 a 19 de setembro), mas já é o assunto dos fashionistas, que começam chegar à cidade. Eduardo Jordão de Magalhães, responsável pelo marketing internacional da Melissa, além das parcerias da marca e outros projetos lá fora, adiantou pra gente o que está rolando na preparação da big party. Zaha vem, música de primeira, parceria com a Mac.... Confira a conversinha ;-) Como vão os preparativos para a festa da Melissa? Estão rolando superbem. Falta uma semana pra festa! A réplica da bota já está chegando do Brasil... Agora o difícil será reduzir a lista de convidados, que já supera os 678. Só são permitidos 350 por lei no espaço. A verdade é que está todo mundo superanimado... É a primeira festa internacional da Melissa, e vão estar presentes os nomes mais importantes da imprensa internacional, sem falar nos convidados top. Quem vai tocar essa noite? O pessoal da Ponystep, da extinta noite BoomBox, serão os DJs residentes. De convidados, temos a Roksanda Ilincic e o editor da Dazed&Confused e DJ, Jefferson Hack. Ah! E teremos uma superconvidada especial, mas isso ainda é segredo... Por que The Wapping Project? Porque é um espaço que contrasta com o trabalho da Zaha… É uma estação desativada de energia hidrelétrica, tem esse aspecto todo industrial. Além do que, é um prédio de estilo vitoriano lindo! Também nos atraiu muito o trabalho da Jules Wright, que é curadora do Wapping Project, diretora de cinema e teatro, ligada a moda, gastronomia e outras coisas. É uma faz-tudo! Ah, claro, aí fica um dos restaurantes preferidos da Zaha em Londres. E ela vem??? Vem, tá confirmadísssima! Inclusive já nos pediu um par da Melissa desenhada por ela para usar na festa. Vamos ver se dá para produzir em tempo... Ela estará na Bienal de Veneza, onde tem um pavilhão inteiro, e virá direto de lá para Londres em um jato privado. Zaha não voa em aviões comerciais. Que outras “superatrações” os fashionistas londrinos podem esperar para a ocasião? A lista de convidados está bombadíssima... Mas estamos organizando uma festa intimista, então as atrações têm mais a ver com a comidinha, a decoração, que terá apoio da Vitra, e as “make up bags” que vamos dar de presente aos convidados, graças à parceria que fizemos com a MAC. A cartela de cores das sombras foi escolhida para celebrar a parceria entre a Melissa e Zaha Hadid. Dá pra gente alguns nomes de convidados especiais... Gareth Pugh, Julie Verhoeven, Kate Moss, Sienna Miller, Lily Allen... Além de editores e jornalistas dos veículos internacionais mais importantes. O que andam falando por aí sobre a festa? Está rolando um burburinho? A festa da Melissa é a mais comentada entre as da London Fashion Week, junto com a festa da Colette com a Top Shop. Todo mundo já confirmou. Vamos arrasar! Algo mais? No dia seguinte à festa, a Melissa + Zaha Hadid vai estar em exposição na Dover Street Market, que está sendo toda remodelada para a London Fashion Week. Os expositores foram criados pela própria Zaha e estão lindos. A Melissa só começa a ser vendida em novembro, mas já tem uma lista de espera de 184 pessoas! E, quanto à festa, sempre tem o elemento surpresa....

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8 de setembro de 2008 | 11:51

+Fotos
  • Paulinho, diretor de operações da Melissa

Melissa na pauta de negócios

Em uma matéria que traça o perfil de internacionalização da marca, a Melissa foi pauta nesta sexta-feira (05.09) do jornal paulistano Valor Econômico, especializado em economia e negócios. A jornalista Vanessa Barone entrevistou o diretor de operações da Melissa, Paulo Pedó Filho (o Paulinho), que falou sobre as estratégias de exportação da grife, que há mais de cinco anos passou por um processo de reposicionamento. O texto menciona a superfesta de lançamento da Melissa + Zaha Hadid, que acontece no próximo dia 18, em Londres, durante a London Fashion Week. “Será o nosso lançamento internacional mais importante”, disse Paulinho à reportagem. A grife, que está presente em 40 países, foi destacada entre as marcas da Grendene como a mais associada à moda. “O principal mercado é Tóquio, no Japão, onde o produto está posicionado como um item de luxo”, explica Paulinho, que avisa que o objetivo da Melissa para os próximos anos é mais do que dobrar a presença no mercado internacional. A matéria está disponível na internet, mas o site Valor Online é exclusivo para assinantes.

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3 de setembro de 2008 | 16:4

+Fotos
  • Zaha Hadid

De A a Zaha: The Guardian destaca o mergulho da arquiteta na moda

A um passo da London Fashion Week e suas tendências para o próximo verão na Europa, o jornal inglês The Guardian soltou sua lista de dicas A-Z para o outono londrino – que começa no fim deste mês. Segundo a jornalista Maggie Davis, autora do guia de moda, o mergulho de Zaha Hadid (Z) na moda – graças à sua parceria com a Melissa – é um dos grandes acontecimentos fashion do ano. “Ela colaborou com a Melissa, uma empresa brasileira especializada em sapatos de plástico, para fazer calçados tão complexos e curvilíneos como seus edifícios”, diz o texto, que ressalta que as botas criadas por Zaha são “a última palavra em conforto”. A colaboração de Zaha com a Chanel para a criação de um container móvel de arte em que serão exibidas bolsas clássicas da marca também foi lembrada. Outros nomes “imperdíveis” do guia para o outono do hemisfério norte são Annie Leibovitz (A), cuja exposição de fotos pessoais (Annie Leibovitz: a Photographers Life 1990-2005) está em cartaz na National Portrait Gallery, e a maquiagem gótica (G), que segundo Davis, é a pedida das londrinas para a estação. Veja a matéria completa aqui.

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    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

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A PHP Error was encountered

Severity: Warning

Message: Creating default object from empty value

Filename: hooks/app.php

Line Number: 75