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13 de maio de 2008 | 11:7

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  • A estilista Gloria Coelho criou o modelo Gladiador em parceria com a Melissa em 2005. Mais tarde, Marc Jacobs investiu em modelo similar (atrás)

Cópia, releitura ou homenagem?

Quando o mundo ainda tinha fronteiras, há um bom tempo antes da globalização intensa que vivemos hoje, copiar era... copiar. Atualmente, principalmente no mundo da moda, que é o universo dos desejos e da informação, copiar pode ser inspirar-se, fazer releitura ou até homenagear. O UOL Moda fez uma pensata sobre o assunto em uma reportagem de Terciane Alves, publicada dia 14 de abril. Na matéria, aparecem vários casos de marcas brasileiras que “se inspiram” em grifes internacionais na hora de criar seus sapatos. Muitas assumem que têm Prada, Gucci e outras grandes referências do olimpo fashion sempre em conta, mas que transformam suas idéias de acordo com o gosto da brasileira. Outras assumem a cópia com uma etiqueta made in Brazil e pronto. A Melissa aparece como um dos casos que se dão ao contrário: o das marcas brasileiras que servem de inspiração para estrangeiras como, por exemplo, Marc Jacobs. Nas palavras de Paulo Pedó, da Melissa, para a reportagem: É muito difícil descobrir até que ponto há má-fé ou coincidência de criação. Vivemos num mundo de massificação, de informação e mix e remix. O fato, como comenta Valéria Lima, também entrevistada para a matéria, é que, por um lado, “em calçados, os clássicos são cíclicos e sempre voltam com releituras”. Como marca genuinamente brasileira e apaixonada por autênticas novidades, a Melissa se sente feliz por servir de inspiração para o mundo fashion. Mesmo assim, sabemos que, ainda que a moda seja um cruzamento de idéias, informações e vontades, o que manda neste planeta ainda é a originalidade. Para ler a reportagem completa, clique aqui.

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8 de maio de 2008 | 13:31

+Fotos
  • A fachada da Galeria Melissa em foto para a Ping Mag

Melissa é assunto na Ping Mag do Japão

O Japão é o país além do Brasil onde a Melissa tem mais fãs. Plástico, cores vibrantes, atitude fun, combinação entre design e simplicidade são coisas que chamam a atenção dos japoneses e que a jornalista nipo-brasileira Regiane Ishii destacou na reportagem superbacana que escreveu sobre a Melissa para a revista japonesa Ping Mag. Com o título “Melissa: saltos de plástico contra o estabelecido”, o texto começa com uma rápida história da marca, incluindo as parcerias com estilistas e criadores brasileiros e internacionais e, em seguida, passa a palavra a Edson Matsuo, diretor criativo da Melissa, em uma entrevista leve e divertida. Regina fala projetos como o Plastic.o.rama (livro e exposição de criações de artistas a partir de um par branco de Melissa Aranha criados para a comemoração dos 25 anos da marca), a Galeria Melissa com suas exposições constantes e também sobre algumas novidades que estão por vir, como a linha criada em parceria com a arquiteta iraquiana Zaha Hadid. Quer saber mais? Para ler a matéria completa (que está em inglês), clique aqui.

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6 de maio de 2008 | 11:59

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  • A bela Jourdan Dunn
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  • Jourdan Dunn, mais jovem, em propaganda da Benetton

Black já: Vogue Itália traz edição só com modelos negros

Parece incrível que em um mundo tão miscigenado, onde a variedade é o que conta, a publicidade insista em afirmar que “modelos negros não vendem”. Especialmente no mundo da moda, em que a diferença vale ouro não só hoje em dia como cada vez mais. Mas por sorte no Planeta Fashion ainda há espaço para cabeças abertas que apostam em todos os tipos de beleza, e não só em homens e mulheres andrógenos e acéticos. É o caso da Vogue Itália, que em sua edição de julho vai trazer só modelos negros em todos seus editoriais, a maioria fotografada por Steven Meisel. A iniciativa vai contra a corrente das revistas, das campanhas publicitárias (nesta temporada, Naomi Campbell é a única negra a estrelar uma campanha, a da Louis Vuitton) e do próprio contexto político italiano, em que o primeiro ministro Silvio Berlusconi, acusado de ter tendências xenófobas, foi eleito pela terceira vez. Talvez não seja a melhor idéia fazer isto em meu país. Mas eu não ligo. Não é problema meu se eles não gostam; é problema deles, disse Franca Sozzani, editora-chefe da Vogue Itália, ao jornal inglês The Independent. Franca, que aposta na modelo inglesa Jourdan Dunn (foto) como um dos nomes para se prestar atenção, disse à reportagem que várias garotas fotografadas para os editoriais de julho são completamente desconhecidas. Tenho visto um monte de meninas e meninos lindos, que reclamam que não são chamados para trabalhar, conta. O top fotógrafo Steven Meisel, fundador do site ShowStudio.com, também foi entrevistado pelo The Independent. Segundo ele, a indústria de moda e da propaganda estão imersas no racismo. Basta olhar ao número de mulheres negras que estão nos anúncios. É chocante e cruel. Mais que hora de mudar, não?

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6 de maio de 2008 | 11:49

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  • Hello Kitty veste Dior
+ Fotos
  • Melissa Rock Princess com estampa da Hello Kitty
+ Fotos
  • Melissa Rock Princess com estampa da Hello Kitty
+ Fotos
  • Melissa Donna com estampa da Hello Kitty
+ Fotos
  • Melissa Beauty com estampa da Hello Kitty

Hello Kitty para Dior

A gatinha mais famosa do mundo já fez de tudo no mundo da moda, mas ainda não tinha posado ao lado do superestilista John Galliano, muito menos desfilado para a Dior. Pois o lapso já foi corrigido, e a edição de junho da Vogue Japão é que traz Hello Kitty vestindo looks de outono e inverno da marca, além de passeando com Galliano para umas comprinhas nas ruas de Paris. É claro que esta é a primeira vez que uma maison histórica como a Dior tem um personagem de cartoon como modelo de sua coleção, afirmou um representante da editora Conde Nast Japão ao International Herald Tribune. “Animação e personagens japoneses tem sido uma forte influência no mundo da moda nas últimas estações, mas Kitty é especial”, acrescentou. “Todos os fashionistas sabem seu nome e sempre dizem que a amam. Por isso, decidimos fazer alguma coisa com ela na Vogue”. A revista vem um chaveiro Kitty+Vogue de brinde especial. Quem entende japonês, pode ler mais no site da Vogue Japão. E para quem não lembra, a Melissa também já se rendeu aos encantos da gatinha japonesa (veja a foto).

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4 de maio de 2008 | 13:34

+Fotos
  • A sandália da Marni
+ Fotos
  • A sandália da Givenchy

Melissa: inspiração para os tops da moda

No Brasil, a Melissa é um clássico e um hit pelo qual todos somos apaixonados. Já no exterior, é, além disso, fonte de inspiração de grandes grifes, como Marc Jacobs e, mais recentemente, Givenchy. Depois do modelo em plástico criado por Jacobs, a marca francesa lançou sua linha em plástico, batizada de “jelly sandals”. Recentemente, a Marni, importante marca italiana, lançou um modelo flat e de cores pop para não ficar atrás. O jornalista Robb Young escreveu recentemente sobre o sucesso mundial das sandálias de plástico para o International Herald Tribune. Para quem ainda não leu, é só clicar aqui.

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    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

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A PHP Error was encountered

Severity: Warning

Message: Creating default object from empty value

Filename: hooks/app.php

Line Number: 75