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21 de janeiro de 2008 | 10:3

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  • Paulo Pedó Filho

Entrevista: Paulinho fala das ‘viagens’ da Melissa

Ele é o cara que sabe quando o assunto são as novas coleções da Melissa, as novidades programadas para a estação e os rumos da marca no Brasil e no exterior. Batemos um papo com Paulo Pedó Filho, o Paulinho, pra saber mais das “Viagens de Melissa” e da Melissa em mais um SPFW. Direto da fonte. Confira! :: Por que “As viagens de Melissa”? Nós queríamos criar uma coleção a partir de alguns elementos que sentíamos que estavam no ar e tinham muito a ver com a marca, como o espírito de felicidade, os clássicos do futuro – que são os ícones antigos recriados –, as cores da new rave e a diversidade étnica. Enfim, todas vontades gerais de estilo e comportamento, que a gente transformou com a cara da Melissa. :: Como surgiu a idéia de chamar a estilista Vivienne Westwood para ser parceira da marca? A Vivienne representa a moda que é puro conteúdo, que envolve curadoria e vai além das roupas e dos acessórios. A Melissa é isso. Começamos a fazer contato com ela e seus representantes há um ano e meio e há seis meses fechamos um contrato de dois anos para a criação de cinco produtos. Estamos investindo bastante na expansão na marca fora do Brasil, principalmente na Ásia, e a parceria com a Vivienne também servirá para a difusão na Melissa na China, onde é muito querida, por exemplo. :: E que outras parcerias legais vão acontecer? Temos uma parceria com a arquiteta iraniana Zaha Hadid, que será lançada em junho. Ela criou dois produtos exclusivos pra Melissa. :: Quando a coleção “As viagens de Melissa” chegará às lojas? No Brasil, em março, e no exterior, em julho. :: A Melissa está mais presente no exterior? Sim, crescemos mais de 200% em exportação no último ano. Mas o melhor é que a marca está nas lojas mais legais, como a Colette, em Paris, que é uma difusora de moda. O Japão continua sendo o maior mercado externo da Melissa, e agora queremos entrar nos países asiáticos em que ainda não estamos. :: E nova a campanha, como será? Teremos anúncios em revistas e muita novidade na internet. Estamos trabalhando com uma nova agência no Brasil, a Casa Darwin, e com dois estúdio de design internacionais, que são o japonês Mi-Zo e a TBWA, de Londres. A campanha criada por eles é essa interpretação “Melissa” dos clássicos do futuro. Uma mistura de Cirque du Soleil com Mad Max.

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21 de janeiro de 2008 | 10:2

+Fotos
  • Melissa Happy
+ Fotos
  • Melissa Hello
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  • Melissa Tribe
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  • Melissa Vinyl

Inverno retrô-moderno

A nova coleção de inverno da Melissa é, literalmente, uma viagem. Modelos flocados e brilhantes se misturam para representar a mistura do retrô e do moderno, e detalhes como laços e fivelas reforçam o toque lúdico e feminino da marca. As cores então... Estão mais variadas e diferentes do que nunca. E como ver é melhor do que qualquer blá-blá-blá, veja as fotos dos modelos criados exclusivamente pela marca (pra começar já a namorar o seu). Ah, são elas: Happy, Vinyl, Positive, Tribe e Hello.

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21 de janeiro de 2008 | 10:1

As Alices do nosso sótão

Quer personagem mais clássico e, ao mesmo tempo, moderno para falar de viagens criativas e de descobertas do que Alice (a do País das Maravilhas)? Não tem. Por isso, o pessoal da House of Palomino, responsável pela concepção do lounge criado pelo arquiteto Marcelo Rosenbaum para a Melissa, encomendou uniformes “a la Alice” para o look das hostess que atenderam os visitantes do espaço durante os seis dias de evento. Pois a roupa das meninas fez sucesso, e muita gente queria saber de onde tinha saído a idéia. Erika Palomino, da House, foi quem teve a sacada e quem executou foi a estilista Bruna Aguera.

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21 de janeiro de 2008 | 9:55

+Fotos
  • O cenário do desfile de inverno 2008 da Cavalera

E rolou o desfile da Cavalera...

No Tietê! São Paulo amanheceu com muita chuva, mas nem isso foi problema para a grife, que já contava com essa possibilidade enquanto organizava a apresentação. O desfile das coleções masculina e feminina, assinadas por Marcelo Sommer, aconteceu em um trecho do rio próximo a uma ponte, para que ninguém se molhasse. Os modelos caminhavam sobre a margem, enquanto a platéia foi instalada no barco do Instituto Navega São Paulo, o único com concessão para navegar no Tietê. Segundo explicou Sommer, o evento foi inspirado em Chernobyl, e não havia para ele trilha sonora que combinasse com esse momento-manifesto. “Demos um aviso para avisar o começo e outra para avisar o fim do desfile, como uma sirene que toca quando há um acidente ambiental”. Os fashionistas, antes assustados com a possibilidade de contaminação e incomodados com o mau cheiro, contam que o desfile deu supercerto – e realmente foi dramático, em mise-en-scène e também pela coleção streetwear de formas amplas, exatamente como queria a Cavalera.

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20 de janeiro de 2008 | 10:15

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  • A balada estranha dos fashionistas neste domingo é ver desfile no Tietê

Panorama: domingo, um dia bizarro

Bom, todo domingão já tem aquela cara esquisita de ócio e um tal de “não sei bem o que fazer”. Hoje o povo da moda, sim, tem muito o que fazer, mas de todo jeito o dia está bizarro. Chove em São Paulo, e o primeiro programa dos fashionistas é comparecer ao desfile da Cavalera, que vai acontecer... no rio Tietê! A marca diz que essa é uma maneira de chamar a atenção geral para um dos maiores problemas da cidade, que é a poluição. Os poucos convidados (o espaço será reduzido no “barco”, imagina-se) já ganharam máscaras e capas de plástico. Contaremos mais da balada Tietê depois. Dessa experiência tão diferente, a trupe fashion segue para a Bienal, onde rolam os desfiles das grifes Carlota Joakina, Wilson Ranieri, Erika Ikezili, Neon, Samuel Cirnansck e Ellus. A Ellus, que apresenta ao mesmo tempo sua coleção e a da Ellus 2nd Floor, a linha jovem da marca, desenhada por Rita Wainer, é outra que optou por um desfile diferente. O roteiro é o seguinte: O desfile da Ellus 2nd Floor, vai começar com a chegada de um trem, de onde descerão as modelos diretamente para a passarela. O trem virá da estação da Barra Funda e descerá na estação Julio Prestes da Companhia Paulista de Trens Metropolitanos, onde acontecerá o show. Depois do desfile da 2nd Floor, acontece o da Ellus, criada por Adriana Bozon, mulher do estilista Nelson Alvarenga. Ah, e a Ellus terá a socialite Alice Dellal como estrela da publicidade da marca, além de desfilar hoje com exclusividade. Sem dúvida, um dia diferente!

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    A PHP Error was encountered

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    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

    A PHP Error was encountered

    Severity: Warning

    Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

    Filename: inc/sidebar.php

    Line Number: 41

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A PHP Error was encountered

Severity: Warning

Message: Creating default object from empty value

Filename: hooks/app.php

Line Number: 75