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19 of October of 2012 | 10:46

+Photos
  • Pedro Lourenço's SS'13
+ Photos
  • Pedro Lourenço's SS'13

Pedro Lourenço’s summer’13

One our most recent and beloved creative partners presented his SS’13 collection in Paris a few days ago. Asymmetry, paneling cuts and rounded shoulders were Pedro Lourenço’s strong proposals for the hot season to come.

Just like his creations for Melissa, Lourenço’s collection is minimalist, modern and functional. Novelties came with sparkling touches and interesting textures worked on a neutral palette of black and beige with touches of pink, red and metallic.

Very feminine and contemporary, attention goes to Lourenço’s paneled skirts caring graphical prints and digitalized images. Also, the designers presented a set of deconstructed sartorial cuts and even the popular color blocking was shown in soft version that wrapped up the collection beautifully. Melissa fans know how much Pedro loves his color mixtures, like he did with the Divine model. In this collection the jackets – that were something between a classic blazer and the traditional leather jackets-, had a special spotlight in the collection and can become a hit.

Full of simplicity and sophistication, the mood of Lourenço’s collection pairs perfectly with his design for Melissa N ° 1. Don’t you think?

By the way, which Melissa would you pick to go with his looks?

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16 of October of 2012 | 20:33

+Photos
  • Check out 2012 Racked Awards best shots
+ Photos
  • 2012 Racked Awards
+ Photos
  • Eliza Higgins, Talun Zeitoun, and Octavia Obolensky of C. Wonder collect their award for best office style.
+ Photos
  • Lindsey Green, Racked LA editor Leslie Price, and longtime Racked contributor Cynthia Drescher
+ Photos
  • Squishy the pug at Dave's Ware House collected the prize for being the Most Adorable Store Sidekick
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  • Sami Dusin, Galeria Melissa's manager, and her flip book
+ Photos
  • Claudia Saide and Claire Dweck of Wreak Havoc NY with Racked editor Izzy Grinspan
+ Photos
  • Racked National editor Kerry Folan, Racked NY editor Tiffany Yannetta, and Racked graphic design intern Leyla Novini
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  • racked awards thropy
+ Photos
  • Cottom candy from Dirty candy
+ Photos
  • Guests making flip books
+ Photos
  • Party atmosphere
+ Photos
  • party atmosphere

Melissa’s new turban

Last thursday night, Galeria Melissa received the golden turban from 2012 Racked Awards. The shop launched in February, was elected by Racked readers as the best new shoe store in New York in 2012 (people who voted in us: thank you very much!!). For those unfamiliar, the Racked is a website specialized in presenting the hottest news on american fashion retail market.

Set at The Westway, a former strip club that has become a hip party spot for New Yorkers, the Racked Awards party gathered designers, journalists and top names from the US fashion retail scene who danced to the beat along with Racked fun go-go girls wearing gold capes. The same metallic shine was seen at the winner’s heads that whore Racked eccentric trophy: a lame turban with the letter R, while entertained themselves making flipbooks. Sami Dussin, manager of Galeria Melissa NY, was there to receive the award and parade with Melissa’s new golden turban!

Click here to see a little video resume of the celebration and click on +Photos to check out the party coverage.

Photos: racked.com 

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1 of October of 2012 | 9:19

+Photos
  • Welcome to spring!
+ Photos
  • Beautiful decorations by Vic Mierelles
+ Photos
  • The Melissa Ultragirl + Liberty Up Close
+ Photos
  • Daisies and smiles
+ Photos
  • The architect and florist Vic Mierelles
+ Photos
  • The beautiful Melissetes nailed it at the event
+ Photos
  • Martina Egotic, Liberty's Art Fabrics representative
+ Photos
  • EVERYONE CELEBRATING SPRING TOGETHER!
+ Photos
  • The daisies added more color to Galeria Melissa
+ Photos
  • And that's how we celebrated the start of spring!

EVERYONE CELEBRATING SPRING TOGETHER!

Happening on a busy, sunny day at Galeria Melissa, today's launch event of the Melissa + Ultragirl Liberty was a celebration of sensations! Pretty colors, daisies, music, smiles and happiness brought visitors to Oscar Freire Street, who basked in all the festivities marking the proud new partnership between Melissa and Liberty Art Fabrics.

The pretty decorations with flowers created by Vic Mierelles transformed Galeria Melissa's entrance into a public garden, attracting tourists, children, families, pets, groups of friends and everyone else who wanted to celebrate the start of spring with us! Greeted by hosts, or "Melissetes," who wore jumpsuits printed with tiny flowers, visitors were given a beautiful daisy and entertained by cool sounds in a Brazilian vibe by DJ Nelba Cardoso — the event's producer — that eventually segued into low-key indie rock by DJ Clarissa Arantes. In addition, there were vases created from such diverse materials as clay, plastic, acrylic, straw, antique iron pieces and charming wooden wagons.

We were able to get a quick interview with the architect and florist Mierelles, who told us about some exclusive details about the event's decorations. Mierelles declared his love for plastic, because he considers it to be very modern and great material with which to work. "Ever since I was 18 years old, I was crazy about making everything in plastic," he said. "My link with Melissa and plastic totally made sense!"

On the swing inside Galeria Melissa, we were able to get the opportunity to talk with the sweet Martina Ergotic, Liberty Art Fabric's representative in Brazil. In a relaxed chat, we discovered that the Melissa + Ultragirl Liberty symbolizes the link between the classic Liberty and the classic Melissa images. "For its arrival in Brazil, Liberty Art Fabrics was looking for a partnership that represented modernity, innovation, art and design," she said. "Using these as starting points, we immediately thought of Melissa. We're really happy and hope that the partnership will last a long time." 

In +Photos, you can check out all the details from today's event. But hold on a sec! Before that, we want to tell you firsthand about two special things: The partnership between Melissa and Liberty Art Fabrics will continue on to the next collection (!!!), and the Melissa Ultra + Liberty that was available at Galeria Melissa has already sold out. They'll be back soon — and you can still get them in our online store!

If you've fallen in love with this new release, get a pair now, quick! :)

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23 of September of 2012 | 11:18

+Photos
  • Check out BrazilFoundation Social Gala Party!
+ Photos
  • The Brazilian Rodrigo Santoro, Francisco Costa, Izabel Goulart, Ana Beatriz Barros e Carolina Bittencourt
+ Photos
  • Helena Bordon, Cacá de Souza, Jeisa Chiminazzo, Lorenzo Martone e Nadejda Savcova
+ Photos
  • Uma Thurman, Olivia Palermo, Jessica Hart e Johanna Stein Birman
+ Photos
  • Bebel Gilberto's concert was super excited!

The BrazilFoundation Social Gala Party

The 10th edition of the BrazilFoundation Social Gala Party, which brought together celebs and influential people last Wednesday (Sept.19) with the goal to raise funds for social projects in Brazil, was a success! Melissa, who had a table at the event, pitched in and helped raise R$1.3 million!

The baroness Silvia Amelia de Waldner and socialites Charlene de Ganay and Georgina Brandolini greeted the nearly 500 guests at the entrance of New York's Natural History Museum, which was given a red carpet air for the evening. Guests mingled at the cocktail reception in the museum's beautiful rotunda.

The extensive list of VIPs included famous Brazilians, such as Rodrigo Santoro (who received shouts and cheers when he arrived), businesswoman Heleninha Bordon, designer Francisco Costa and the stylish Lorenzo Martone. In addition, American celebs who also attended the event were actress Uma Thurman, socialite Olivia Palermo, and models Johanna Stein Birman, Jessica Hart, Jeisa Chiminazzo and Nadejda Savcova.

The glamorous evening — which included a luxurious dinner, an auction and an afterparty featuring a show from Bebel Gilberto — wasn't only aimed at spotlighting Brazil's problems; it also pointed out the country's beauty. "It's hard to find a place in Brazil that isn't beautiful," said Valentino Creative Director Maria Grazia Chiuri. "[Even] the women are very, very pretty."

Click on +Photos to check out photos from the night, including all the gorgeous outfits!

Photos: Vogue and Época Magazine.

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19 of September of 2012 | 14:27

+Photos
  • Check here details about BrazilFoundation Annual Gala

Gala Night in New York

Tonight, in New York, the biggest gala party in the history of the BrazilFoundation is happening. The BrazilFoundation, which is an NGO that raises funds for social projects in Brazil, is celebrating its 10th anniversary at the Natural History Museum!

For the first time, Melissa will have a table at the black-tie event, in which it will receive illustrated guests such as the model Jeisa Chiminazzo and Nadejda Savcova, Black Ocean's CEO Oliver Ripley, designers George Yabu and Glenn Pushelberg, the partner of 284 Heleninha Bordon, the publisher of Column PAGE 6 Emily Smith and Lorenzo Martone. There also will be international and national celebs at the party, including actors Rodrigo Santoro, Uma Thurman and Anne Hathaway; the models Fernanda Motta and Natalia Vodianova; the presenter Luciano Huck; and the designer Valentino, among others.

The BrazilFoundation has a lot to commemorate. With more than 7,000 sponsors, the NGO already has been able to collect about $18 million for projects in more than 26 Brazilian states over the years. This special night has the goal of paying tribute to some of the visionaries who've been involved in the projects, such as André Brandão, president of HSBC Brasil; Manoel Andrade, the founder of the Education in Cooperative Cells Program (PRECE); Arpad A. Busson, the founder and president of Absolute Return for Kids (ARK); and the founder of the BrazilFoundation's annual gala, the psychologist Malu Millerman.

Tomorrow we'll show you how the event went. We hope that the BrazilFoundation continues collecting even more funds for its noble causes!

BrazilFoundation Annual Gala – American Museum of Natural History: Central Park West at 79th Street, New York, NY.

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    Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Pedro Lourenço, collection, ss'13 Clements Ribeiro, show, LFW, summer'13, Possesion galeria melissa Sao Paulo, Lego, art, instalation FNO, Julie Verhoeven, Galeria Melissa, NY coolbrands, book Alessandra Ambrosio, Galeria Melissa NY Pandemonia, interview, art Footwer plus awards Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Heel Candy, Australia, art, exhibition melissa pop up shop, London, party
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