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11 of July of 2012 | 12:43

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  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London

Pop, pop, pop! Melissa arrives in London!

The start of the Olympic Games is less than two weeks away, and all attention is focused on London. Of course, Melissa is right there along with the action! Beginning today, opening smack-dab in the heart of the city, at 15 King Street in Covent Garden, is Melissa's newest store: a pop-up! With this special location, Melissa will be adding a new pin to the world map.

Melissa's temporary space is the company's first step toward plunging its roots into the land of the queens. A super-structure was built, which aims to integrate the city's creative soul with art installations from Melissa's recent partners Julie Verhoeven and graphic designer/artist Kleber Matheus. Through her piece "Barefoot on Hometurf," Verhoeven will bring her beautiful mix of textures, illustrations and collages (similar to what's currently on display at Galeria Melissa in São Paulo), and Matheus will brighten the space with neon light graphics. This creative combo promises to deliver an explosion of urban colors that are modern and fun!

"If this work were a girl, she would be punk and pop at the same time, with a hippie heart, who dances in barefoot feet, and is fascinated with Melissa's exoticism," summarized Verhoeven about her piece.

On Friday, when afternoon descends on London, Melissa's pop-up store will open its doors with a very groovy party. Receiving guests and in charge of the music will be the beloved Verhoeven herself, together with the people from Ponystep. Top top top DJs Richard Mortimer and Princess Julia will provide the sounds. So basically, a ton of good music and art will help make Melissa's premiere a truly dignified, royal event in the land of William and Kate!

If you're in London, don't miss out on the chance to stop by the new location. As with any pop-up, the space will only be around for a short time!

MELISSA POP-UP STORE: 15 King Street, London WC2E 8HN  

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    Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Heel Candy, Australia, art, exhibition FNO, Julie Verhoeven, Galeria Melissa, NY coolbrands, book melissa pop up shop, London, party Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Pandemonia, interview, art Clements Ribeiro, show, LFW, summer'13, Possesion Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Footwer plus awards Pedro Lourenço, collection, ss'13 Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Alessandra Ambrosio, Galeria Melissa NY galeria melissa Sao Paulo, Lego, art, instalation pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus
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