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1 of October of 2012 | 9:19

+Photos
  • Welcome to spring!
+ Photos
  • Beautiful decorations by Vic Mierelles
+ Photos
  • The Melissa Ultragirl + Liberty Up Close
+ Photos
  • Daisies and smiles
+ Photos
  • The architect and florist Vic Mierelles
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  • The beautiful Melissetes nailed it at the event
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  • Martina Egotic, Liberty's Art Fabrics representative
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  • EVERYONE CELEBRATING SPRING TOGETHER!
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  • The daisies added more color to Galeria Melissa
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  • And that's how we celebrated the start of spring!

EVERYONE CELEBRATING SPRING TOGETHER!

Happening on a busy, sunny day at Galeria Melissa, today's launch event of the Melissa + Ultragirl Liberty was a celebration of sensations! Pretty colors, daisies, music, smiles and happiness brought visitors to Oscar Freire Street, who basked in all the festivities marking the proud new partnership between Melissa and Liberty Art Fabrics.

The pretty decorations with flowers created by Vic Mierelles transformed Galeria Melissa's entrance into a public garden, attracting tourists, children, families, pets, groups of friends and everyone else who wanted to celebrate the start of spring with us! Greeted by hosts, or "Melissetes," who wore jumpsuits printed with tiny flowers, visitors were given a beautiful daisy and entertained by cool sounds in a Brazilian vibe by DJ Nelba Cardoso — the event's producer — that eventually segued into low-key indie rock by DJ Clarissa Arantes. In addition, there were vases created from such diverse materials as clay, plastic, acrylic, straw, antique iron pieces and charming wooden wagons.

We were able to get a quick interview with the architect and florist Mierelles, who told us about some exclusive details about the event's decorations. Mierelles declared his love for plastic, because he considers it to be very modern and great material with which to work. "Ever since I was 18 years old, I was crazy about making everything in plastic," he said. "My link with Melissa and plastic totally made sense!"

On the swing inside Galeria Melissa, we were able to get the opportunity to talk with the sweet Martina Ergotic, Liberty Art Fabric's representative in Brazil. In a relaxed chat, we discovered that the Melissa + Ultragirl Liberty symbolizes the link between the classic Liberty and the classic Melissa images. "For its arrival in Brazil, Liberty Art Fabrics was looking for a partnership that represented modernity, innovation, art and design," she said. "Using these as starting points, we immediately thought of Melissa. We're really happy and hope that the partnership will last a long time." 

In +Photos, you can check out all the details from today's event. But hold on a sec! Before that, we want to tell you firsthand about two special things: The partnership between Melissa and Liberty Art Fabrics will continue on to the next collection (!!!), and the Melissa Ultra + Liberty that was available at Galeria Melissa has already sold out. They'll be back soon — and you can still get them in our online store!

If you've fallen in love with this new release, get a pair now, quick! :)

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