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20 of October of 2010 | 16:54

+ Photos
  • J. Maskrey at the London Fashion Week
+ Photos
  • J. Maskrey at the London Fashion Week
+ Photos
  • J. Maskrey at the London Fashion Week
+ Photos
  • J. Maskrey at the London Fashion Week
+ Photos
  • J. Maskrey at the London Fashion Week
+ Photos
  • J. Maskrey at the London Fashion Week
+ Photos
  • J. Maskrey at the London Fashion Week
+ Photos
  • J. Maskrey at the London Fashion Week
+ Photos
  • J. Maskrey at the London Fashion Week
+ Photos
  • J. Maskrey at the London Fashion Week

J. Maskrey at the London Fashion Week

J. Maskrey is already known by her always modern and innovating designs, after a stylish show during the last London season in February, J. decided to join the technological revolution that fashion has been going through, and celebrating the tenth year of her brand, showed her spring summer 2011 collection in a video format directed by Jez Tozer, with styling by Judy Blame. The video was presented during the London Fashion Week last Sunday, the 19th, in the exhibit room of Somerset House (the official London fashion house).

The collection called "Dark summer nights" has the movie "Gilda" as inspiration, which was immortalized by Rita Hayworth against the cool and psychedelic aesthetics by Jimmy Hendrix in the 1960s, maintaining the obscure and rocker style of Maskrey, with a selection of pieces in silk, crystals (the designer's trade mark) and spangles adding shine to the predominantly black pieces. The accessories followed the same theme, with a dramatic variety of crystal drawings for the skin (indispensable, since Maskrey is the creator of jewels for the skin) and glasses fully engraved with crystals.

Along with the video that showed the collection with details complemented with models of different ethnic groups using makeup in neon shades, two models were present at the space, where it was also possible to look at pieces in more detail. Clothes made literally to shine and perfect for the fans of the famous Melissas already created by J. Maskrey, such as Lady Dragon, Joy and the Ultragirl, three great hits by Melissa. Now tell us, which Melissa would you like to get a version by J. Maskrey? 

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5 of June of 2012 | 12:57

+Photos
  • Customize your Melissa's soles!
+ Photos
  • What about customizing the sole of your Melissa. Taylor Says does it ina acool way!

Heels with personality

Some fashion connoseurs say that Louboutin`s red soles are one of the biggests shoe trends that hit the market. But what many don’t know is that a fight arose between Louboutin and Yves Saint Laurent over the rights to produce the disputed red soles (both say is their trade mark!). That little fuzz just generated even more attention to the red sole trend and started a new trend: customized soles.

Available all over the Internet, this new final touch to the soles is receiving a push from the brands Rosso Solini and Taylor Says, which sell colorful and printed adhesives that women can use to stick to the undersides of their high heels. It goes without saying that these adhesives eventually became super popular, and having a colored sole was a trend that the most modern fashionistas adopted.

By the way, interestingly, in the wedding universe, brides also have long had the same idea when it came to their shoes, and customized soles were practically a thing of superstition (how many of you have already seen what we’re talking about?). Brides preferred soles decorated in glitter and sparkles, and sometimes even wrote declarations of love or beautiful phrases across them.

Like the idea? How about customizing the soles of the VW Anglomania + Mule II or the
Rock Princess + Little Prince? We think the embellishments would be even more amazing when done on vinyl surfaces. In +Photos, check out a few ideas on how you can fancy up your shoes!

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9 of June of 2012 | 13:50

+Photos
  • Splash the news: Pedro Lourenço + Melissa

EXTRA!!! PEDRO LOURENÇO + MELISSA

News about the partnership between Melissa and the designer Pedro Lourenço are already appearing in the most important fashion magazines and websites in Brazil and around the world.

This week the launch of the products from the line were present to the press at Galeria Melissa in NY!

To make the partnership happen, Melissa began courting Pedro Lourenço last semester. We’re huge fans of this young designer’s work, who practically was born with scissors and thread in his hands (Lourenço is the son of famous brazilian fashion designers Reinaldo Lourenço and Gloria Coelho). He began his career at 12 years old — and even got a Sao Paul Fashion Week slot that year as well! Today, at 21, Lourenço’s name is right up there with the big up-and-comers of international fashion.

Given total freedom to create, Lourenço chose to develop two models for Melissa. One is the Melissa Nº 1 + Pedro Lourenço, a high-heel sandal with an ankle strap and in an exclusive palette of colors. The other, the Melissa Divine, is an ombre flat that’s simple and elegant.

“I love the idea of creating a product that can be made and ready to wear as soon as it comes off the machine. That’s opposite to how I usually work. Plastic gives me the possibility to create shapes and 3-D effects without stitches or a visible fusion,” Lourenço explained about his creative process for the Melissa line.

A couple of events at Galeria Melissa - including Pedro´s resort collection presented at Melissa' space marked this partnership. Keep tuned for our coverage of these events.

 Which of the models from the line are on your summer wishlist? 

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29 of June of 2012 | 9:8

+Photos
  • Melissa + Pedro Lourenço Fashion Film

Melissa + Pedro Lourenço video

Do you know who Philip Andelman is?

He's the guy responsible for video clips, photo editorials and documentaries in the music industry. Starred in by super divas like Beyoncé, Taylor Swift, Rihanna, plus überbands such as The Gossip, The Kills and Scissor Sisters, Adelman’s music videos are always energetic and poetic.

The reason we're mentioning him now is because we're pleased to announce his latest video presenting Pedro Lourenço's resort'13 collection and the Melissa Nº 1 created by the designer in partnership with Melissa. 

The movie features the model Maria Bradley in fascinating slow motion. Superpitcher’s music was the choice for the soundtrack. Despite the slow pacing (in the video, the model looks as if she's floating), the video is full of energy and precision. Check out the color palette from Lourencó`s feminine and very urban collection, which perfect syncs with Adelman’s colored fog scenery. It's magical!

Watch it here!

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11 of July of 2012 | 12:43

+Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London
+ Photos
  • Melissa's pop up store in London

Pop, pop, pop! Melissa arrives in London!

The start of the Olympic Games is less than two weeks away, and all attention is focused on London. Of course, Melissa is right there along with the action! Beginning today, opening smack-dab in the heart of the city, at 15 King Street in Covent Garden, is Melissa's newest store: a pop-up! With this special location, Melissa will be adding a new pin to the world map.

Melissa's temporary space is the company's first step toward plunging its roots into the land of the queens. A super-structure was built, which aims to integrate the city's creative soul with art installations from Melissa's recent partners Julie Verhoeven and graphic designer/artist Kleber Matheus. Through her piece "Barefoot on Hometurf," Verhoeven will bring her beautiful mix of textures, illustrations and collages (similar to what's currently on display at Galeria Melissa in São Paulo), and Matheus will brighten the space with neon light graphics. This creative combo promises to deliver an explosion of urban colors that are modern and fun!

"If this work were a girl, she would be punk and pop at the same time, with a hippie heart, who dances in barefoot feet, and is fascinated with Melissa's exoticism," summarized Verhoeven about her piece.

On Friday, when afternoon descends on London, Melissa's pop-up store will open its doors with a very groovy party. Receiving guests and in charge of the music will be the beloved Verhoeven herself, together with the people from Ponystep. Top top top DJs Richard Mortimer and Princess Julia will provide the sounds. So basically, a ton of good music and art will help make Melissa's premiere a truly dignified, royal event in the land of William and Kate!

If you're in London, don't miss out on the chance to stop by the new location. As with any pop-up, the space will only be around for a short time!

MELISSA POP-UP STORE: 15 King Street, London WC2E 8HN  

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    FNO, Julie Verhoeven, Galeria Melissa, NY Footwer plus awards coolbrands, book Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Alessandra Ambrosio, Galeria Melissa NY Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring galeria melissa Sao Paulo, Lego, art, instalation Pedro Lourenço, collection, ss'13 pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Clements Ribeiro, show, LFW, summer'13, Possesion Heel Candy, Australia, art, exhibition melissa pop up shop, London, party Pandemonia, interview, art Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity
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