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12 of September of 2012 | 9:27

+ Photos
  • Julie Verhoeven in action with her Ultragilr
+ Photos
  • Verhoeven and Lorenzo Martone
+ Photos
  • Verhoeven and Teen's Vogue Naomi Nevitt
+ Photos
  • Guests Chris Kutlesa and Kevin Kollenda
+ Photos
  • party environment
+ Photos
  • Galeria Melissa NY with Julie's verhoeven art instalations

FNO + Julie Verhoeven

Last Friday, Melissa put on a great party at Galeria Melissa NY to celebrate its recent partnership with the illustrator Julie Verhoven as well as spread news about the Ultra + Julie Verhoven, which will only be available at the Galeria Melissa stores!

The event began with an inauguration of Verhoven's artistic intervention of the space, in which she transformed the Galeria's entrance and lower floor into true works of art, using tons of color, reappropriated materials, yarn, designs and paintings — a mix that really embodies Verhoven's style!

With an unpretentious mood in the air, the illustrator-slash-host received guests — such as publicist (and Marc Jacob's ex-boyfriend) Lorenzo Martone, Teen Vogue editor Naomi Nevitt and CEO Kevin Kollenda — and gifted them with a special-edition Ultra + Julie Verhoven that she had personally customized herself with black marker. 

Click on +Photos to check out Galeria Melissa NY's latest look and all the happenings from the event! And click here to watch the video! 

The excitement continued on with Fashion's Night Out, which took place the following day and kicked off NY fashion week. Galeria Melissa was bubbling with good music, video installations, a few celebs and a ton of people coming to check out all the new models. We recorded everything in our Instagram album and a video. Head there to see what you missed!

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    Pedro Lourenço, collection, ss'13 Footwer plus awards Pandemonia, interview, art melissa pop up shop, London, party Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus coolbrands, book FNO, Julie Verhoeven, Galeria Melissa, NY galeria melissa Sao Paulo, Lego, art, instalation Heel Candy, Australia, art, exhibition Clements Ribeiro, show, LFW, summer'13, Possesion Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Alessandra Ambrosio, Galeria Melissa NY
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