Melissa

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9 of June of 2012 | 14:2

+ Photos
  • Pedro Lourenço and his Melissa #1
+ Photos
  • Melissa Divine by Pedro Lourenço
+ Photos
  • Pedro and Teen Vogue's editor Jina Khayyer
+ Photos
  • Stylist Patti Wilson
+ Photos
  • Lorenzo Martone and Melissa's creative director Edson Matsuo
+ Photos
  • Nicole Chapoteau and Leah Karp
+ Photos
  • Shoe trend at the cocktail
+ Photos
  • Instalation by Maria Montero at Galeria Melissa NY

NY LAUNCH: MELISSA + PEDRO LOURENÇO

On a cold night last wednesday, Melissa, together with its newest partner, Pedro Lourenço, invited members of the American press to Galeria Melissa New York to introduce the models it created with the designer, the Melissa No. 1 + Pedro Lourenço and the Divine.

Present at the event were big names in American fashion, including Teen Vogue’s Jina Khayyer, the super famous stylist Patti Wilson and The Fabulous Report editor Lorna Solano.

The fruits of the press conference couldn’t have been any better. Shortly after, coverage on the new shoe appeared on Style.com, the Brazilian Internet portal FFW and Vogue Brazil’s site; as well as in Spanish Elle and Vogue Spain. We’re so happy!

After the press conference, journalists were taken out for a glamorous dinner at Indochine.

Click on +Photos to check out the images from the event and see the shoes that were featured that night! 

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    coolbrands, book Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus FNO, Julie Verhoeven, Galeria Melissa, NY Pedro Lourenço, collection, ss'13 Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Pandemonia, interview, art Heel Candy, Australia, art, exhibition Clements Ribeiro, show, LFW, summer'13, Possesion Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out galeria melissa Sao Paulo, Lego, art, instalation Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Footwer plus awards Alessandra Ambrosio, Galeria Melissa NY melissa pop up shop, London, party
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