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18 of June of 2012 | 14:32

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  • Julie Verhoeven and her creations
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  • Julie Verhoeven and the Melissa Ultragirl created by her
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  • Julie and famous brazilian designer Reinaldo Lourenço during her dinner party
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  • Great and delicious dinner performance during the night
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  • Tim Goossens
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  • Julie's art at Galeria Melissa Sao Paulo

MELISSA ARTSY – JULIE VERHOEVEN INVADES SAO PAULO’S GALERIA MELISSA

Great news! Julie Verhoeven, the London-based designer whose designs have been featured on a Louis Vuitton bag, a Versace dress as well as wallpaper that was created in homage to Princess Diana, just landed in Brazil. She’s here to oversee the production of her exhibit at Galeria Melissa and introduce her shoe, the Melissa Ultragirl + Julie Verhoeven. The model will be released together with the Melissa Rainbow collection at SPFW.

Do you remember Verhoeven’s strokes? She created nine illustrations especially for the seventh edition of the Plastic Dreams magazine. Hers are the dolls with the melancholy and hypnotic eyes, made with tons of color in diverse drawing styles. They’re registered under her trademark and are being shown as a giant collage inside Galeria Melissa’s interior garden space in São Paulo.

Verhoeven’s illustrious presence in Brazil was celebrated with a dinner for press and hosted by Melissa on May 28 at Casa Juisi + Phosphorus in São Paulo. A hotspot for artistic endeavors, the space will serve as a stage for the gastronomical performances of Cleo Dobberthin and be another place for Verhoeven to show off her work. It was an incredible night!

Follow the buzz around this high-profile illustrator in the fashion media and, if you are in Sao Paulo, don’t forget to stop by Galeria Melissa to check out the amazing façade featuring her illustrations.

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    pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus melissa pop up shop, London, party Heel Candy, Australia, art, exhibition FNO, Julie Verhoeven, Galeria Melissa, NY Pandemonia, interview, art Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity galeria melissa Sao Paulo, Lego, art, instalation Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Alessandra Ambrosio, Galeria Melissa NY Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala coolbrands, book Clements Ribeiro, show, LFW, summer'13, Possesion Footwer plus awards Pedro Lourenço, collection, ss'13 Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out
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