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9 of June of 2012 | 13:50

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  • Splash the news: Pedro Lourenço + Melissa

EXTRA!!! PEDRO LOURENÇO + MELISSA

News about the partnership between Melissa and the designer Pedro Lourenço are already appearing in the most important fashion magazines and websites in Brazil and around the world.

This week the launch of the products from the line were present to the press at Galeria Melissa in NY!

To make the partnership happen, Melissa began courting Pedro Lourenço last semester. We’re huge fans of this young designer’s work, who practically was born with scissors and thread in his hands (Lourenço is the son of famous brazilian fashion designers Reinaldo Lourenço and Gloria Coelho). He began his career at 12 years old — and even got a Sao Paul Fashion Week slot that year as well! Today, at 21, Lourenço’s name is right up there with the big up-and-comers of international fashion.

Given total freedom to create, Lourenço chose to develop two models for Melissa. One is the Melissa Nº 1 + Pedro Lourenço, a high-heel sandal with an ankle strap and in an exclusive palette of colors. The other, the Melissa Divine, is an ombre flat that’s simple and elegant.

“I love the idea of creating a product that can be made and ready to wear as soon as it comes off the machine. That’s opposite to how I usually work. Plastic gives me the possibility to create shapes and 3-D effects without stitches or a visible fusion,” Lourenço explained about his creative process for the Melissa line.

A couple of events at Galeria Melissa - including Pedro´s resort collection presented at Melissa' space marked this partnership. Keep tuned for our coverage of these events.

 Which of the models from the line are on your summer wishlist? 

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5 of June of 2012 | 12:57

+Photos
  • Customize your Melissa's soles!
+ Photos
  • What about customizing the sole of your Melissa. Taylor Says does it ina acool way!

Heels with personality

Some fashion connoseurs say that Louboutin`s red soles are one of the biggests shoe trends that hit the market. But what many don’t know is that a fight arose between Louboutin and Yves Saint Laurent over the rights to produce the disputed red soles (both say is their trade mark!). That little fuzz just generated even more attention to the red sole trend and started a new trend: customized soles.

Available all over the Internet, this new final touch to the soles is receiving a push from the brands Rosso Solini and Taylor Says, which sell colorful and printed adhesives that women can use to stick to the undersides of their high heels. It goes without saying that these adhesives eventually became super popular, and having a colored sole was a trend that the most modern fashionistas adopted.

By the way, interestingly, in the wedding universe, brides also have long had the same idea when it came to their shoes, and customized soles were practically a thing of superstition (how many of you have already seen what we’re talking about?). Brides preferred soles decorated in glitter and sparkles, and sometimes even wrote declarations of love or beautiful phrases across them.

Like the idea? How about customizing the soles of the VW Anglomania + Mule II or the
Rock Princess + Little Prince? We think the embellishments would be even more amazing when done on vinyl surfaces. In +Photos, check out a few ideas on how you can fancy up your shoes!

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