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30 of May of 2012 | 13:6

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  • London street Style + Melissa Lady Dragon heart

London + Melissa Lady Dragon Heart - A love story

By Roberta Weber

Every city has its charms and quirks, and London is a true, wonderful example. The Londoners’ style takes on a mix of references, bringing together traditional characteristics with the more modern. British girls aren’t usually afraid of being bold or super creative when it comes to their outfits.

During my last visit to England’s capital, I stopped by various stores that sell Melissa (soon to come: a guide for Melissa fans of the most incredible places in the land of the Queen). When I asked about which of the brand’s models were the most popular, I always received the same answer: the classic Lady Dragon Heart. To prove this theory, I selected two Londoners in pretty outfits who were wearing the model:

The first: full of on-trend references, from the asymmetrical skirt, scarf printed with skulls and a satchel bag in neon orange. In the second photo featuring presenter Jameela Jamil, she’s wearing neutral tones as well as pieces in super feminine and classic cuts.

The results are totally different, showing the versatility of the LDF (and explaining why it’s so popular). It perfectly complements the two styles!

What’s the favorite Melissa model in your city? 

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28 of May of 2012 | 13:8

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  • Jessie J wears Melissa Lady Dragon Heart

JESSIE J and MELISSA

By Roberta Weber

The British singer Jessie J is a Melissa fan and loves to show her pairs off.

So it was no surprise she chose to wear shoes from Melissa in the publicity shots used to promote her new UK show, The Voice. In the photos, she picked out the black Lady Dragon Heart to complete her bold outfit, made up of gold high-waisted pants, a leopard-print bodysuit and hoop earrings.

The program promises to be a success with a format that’s different from other musical competitions. Similar to the American version with Christina Aguilera and Adam Levine among its judges, the British edition brings Will.i.am, Danny O´Donoghue and Tom Jones, in addition to Jessie J. For those who want to watch the show, click here for the official site.

Did you like Jessie J’s outfit? 

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23 of May of 2012 | 13:4

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  • Melissa shoes were featured on british vogue
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  • Elle UK
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  • Elle UK + Melissa

MELISSA PRESS CLIP - LONDON

By Roberta Weber

During April, Melissa was featured in the two main British fashion magazines, Vogue and Elle.

In the “ethics” issue of British Vogue was the “Best Foot Forward” story, which covered shoes made from sustainable materials. Yes, they’re appealing because they’re politically correct, but there are also some beautiful and super stylish options. Melissa, of course, was cited as “the women of plastic shoes” and a big pioneer in the market, and the brand’s collaborations with Gareth Pugh, Jason Wu and Vivienne Westwood were also mentioned.

In Elle, Melissa appeared in the “How to Wear” section, whose theme was lace tops. The magazine chose to include the nude Vivienne Westwood Melissa Anglomania + Melissa Skyscraper, which became even prettier when matched with a knee-length skirt, blazer, transparent touches and a silver purse. Made-to-order romantic! Opting for a nude shoe — almost in the same tone as your skin — is a good trick to create the illusion of a long silhouette. It works for everyone!

How about you? Which Melissa shoe would you choose to complete the outfit in the photo?

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22 of May of 2012 | 13:12

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  • Melissa colored Colette's carnival in Paris
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  • Kleber matheus masks made specially for the event
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  • Melissas special balloons for Colette's Carnival
+ Photos
  • Enjoying the carnival mood

CARNAVAL IN PARIS!

Non-Brazilians tried to get into the samba spirit (or something like that) during Colette’s big 15-year-anniversary party last month. The most desired brand in Paris brought more than 20,000 people together under the Carnaval theme to participate in a series of playful, fun activities inside of a giant tent installed in the middle of the Tuileries garden.

But you know how it is: A Carnaval thrown by non-Brazilians ends up being a little different. Besides music and happiness, there were also dance classes, games, food tastings and even an afternoon dedicated to the French designer Jean-Charles de Castelbajac’s book signing. During some moments, the atmosphere felt more like a spring fair — with its various games like ping-pong, basketball and one where players threw balls into the mouth of a clown — than a Brazilian Carnaval. But the festive energy was all there, and it was this that Colette got exactly right!

Melissa, who has had a longtime partnership with the star of the party, marked its presence at the event by teaching the French partygoers how to really put together a Carnaval, passing out colored, modern masks made by the designer Kleber Matheus. Also, there was a mini-exhibit featuring the most prominent 15 Melissa pairs in its more than 30-year history.

Besides us, Colette called in heavyweight collaborators such as Comme des Garçons, Kenzo, Fiat, Repetto, Nike and Lacoste, who also had the responsibility of making the party a hit!

Happy birthday, Colette! We hope the contagious energy of a typical Brazilian Carnaval always inspires your creativity, beauty and boldness! 

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    Pandemonia, interview, art coolbrands, book Heel Candy, Australia, art, exhibition pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Pedro Lourenço, collection, ss'13 Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Clements Ribeiro, show, LFW, summer'13, Possesion melissa pop up shop, London, party Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Alessandra Ambrosio, Galeria Melissa NY galeria melissa Sao Paulo, Lego, art, instalation FNO, Julie Verhoeven, Galeria Melissa, NY Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Footwer plus awards
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