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18 of April of 2012 | 8:36

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  • Watch the video that shows how the GM NY dream became true

GALERIA MELISSA NY ON VIDEO

It’s been two months since Galeria Melissa’s super-buzzed-about launch in NY, and it’s time to show you a video that chronicles this dream come true as well as provide a backstage peek of the preparations for the opening of the store in the Big Apple.

The short movie includes a discussion by the Melissa team — Paulo Pedó, Edson Matsuo and Raquel Scherer — about the concepts involved in the creation of the space; a close-up look at the marketing campaign that Melissa put together to spread the word about the Galeria’s arrival in NY; plus interviews with journalists, fans and other people who were there on that exciting opening day.

Also look for celebrity appearances from Vanessa Hudgens and Amanda Setton, among others, who shared their flattering compliments on the space and their thoughts on the collection.

Watch the video on the Melissa Channel and share it.

 

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    pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus coolbrands, book Pandemonia, interview, art FNO, Julie Verhoeven, Galeria Melissa, NY Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Footwer plus awards galeria melissa Sao Paulo, Lego, art, instalation melissa pop up shop, London, party Clements Ribeiro, show, LFW, summer'13, Possesion Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Pedro Lourenço, collection, ss'13 Heel Candy, Australia, art, exhibition Alessandra Ambrosio, Galeria Melissa NY Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala
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