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29 of February of 2012 | 9:9

+Photos
  • Severine shoes with leopard prints
+ Photos
  • Panda moment cutiness
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  • Girafe print - chic!

GO WILD With Severine

Thais Losso has been our partner for a while. She’s behind one of Melissa’s dearest models, the Severine. Originally released in 2005, it’s inspired by actress Catherine Deneuve in the film “Belle du Jour.”

After releasing a version in polka dots, Severine + Thais Losso has returned with a model that’s like a walk through the zoo. The variations of the model are split into 1 giraffe style, 2 jaguar versions and 2 panda models. Besides the prints, the sandals come with a strap with the animal’s face on the end. So cute!

Click on +Photos and check out the animal world of pieces,  just like Severine, are inspired by creatures and promise to get lots of play this summer.

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28 of February of 2012 | 9:40

+Photos
  • Betty wearing Melissa Talking II

Betty in Paradise

In a long tee, Melissa Talking II shoes and rubber black leggings, Betty Autier of Le Blog de Betty sat with us in the Melissa lounge to discuss fashion, melisseiras (the name we give to our fans) and her first impressions of Brazil.

Melissa: Did you imagine that things would be this crazy? Everyone’s running after you, girl!
Betty:
In France it’s also intense; however, it’s not so concentrated in only 1 day like it is here. It’s bizarre and pleasurable at the same time, because I know a lot of people in Brazil read the blog. Actually, after France, Brazil is the country (together with the U.S.) with the most clicks. There are 60,000 daily hits, and around 15,000 hits are from Brazilians.

Melissa: How was it to receive the invite from Melissa to come to Brazil?
Betty:
I was really happy because I’ve known about Melissa. I’ve already bought a few pairs through French sites and this invite made the connection between me, Melissa and Brazil.

Melissa: What did you think about our Plastic Paradise?
Betty:
I loved the Virtue with glitter. I love everything with sequins. I also loved the Vivienne Westwood heels with glitter. But there are still many other models I’m thinking of in my head — I don’t know which is the best.

Melissa: What is paradise to you?
Betty:
Clouds, fresh air and a lot of things to eat! (laughs)

Melissa: What outfits did you pack in your bags for SPFW?
Betty:
I saw the weather forecast and I knew it would be sunny and rainy, so I thought of things that could be worn in both. Melissa shoes work really well for when it rains.

Melissa: What have you found about Brazilian style and the runways?
Betty:
I didn’t have any expectations, but I liked the girls’ outfits, and I loved the Osklen show, with the really high heels and special materials.

Melissa: What advice would you give to Melissa fans for when they get dressed?
Betty:
Keep wearing Melissa shoes, because — above all — it rains a lot here! Especially those with glitter. But the main thing is to feel happy about what you’re wearing. Don’t copy French style — be an explosion of originality. 

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27 of February of 2012 | 11:35

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  • Melissa fans in Italy have their hot spot now
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  • Love Me in Milan

LOVE ME IS THE NEW MELISSA PARADISE IN MILAN

 Melissa launched a new franchise in Milan on 12 Tortona Road, one of the city’s chicest streets. Baptized LOVE ME, the store will distribute the brand and exclusively sell Melissa products.

The store’s super-modern design by Virginia Fabri is punctuated with colorful acrylic lines and black-and-white portraits of Melissa partners. The launch was featured on the Vogue Italia site and on city style guide Milan Deluxe.

We can’t wait to see how the Italians will build their outfits with shoes from the Power of Love collection!

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24 of February of 2012 | 16:58

+Photos
  • Melissa + Gaetano Pesce are all about customization

MELISSA IN THE RUNNING FOR THE 2012 OSCAR OF DESIGN

Melissa has just been selected as one of the finalists in the Design Museum’s Design Awards 2012 in London. The ankle boot and flip-flops from the Melissa + Gaetano Pesce partnership are in the running in the category of best fashion design. We’re up against some iconic events and products such as the Alexander McQueen Savage Beauty exhibit, the wedding dress created by Sarah Burton for a real wedding, the winter collection for Ethical Fashion Africa that was created by our diva Vivienne Westwood, the 132 5 collection by Issey Miyake, plus a bevy of high-level names in the international fashion world.

Just by making it into the finalists list already is an incredible victory for Melissa and a team that works hard to build a brand which, with each passing day, gains more and more fans from around the world. The partnership with Gaetano Pesce brought an absolutely innovative product to the fashion market with design concepts that explored customization and democratization. Today, the results are still inspiring many other companies and people. We feel like we’re in heaven!

Now we’re just crossing our fingers! The results will be revealed in April and we want to really commemorate this award with you. You are the majority that makes Melissa what it is. 

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23 of February of 2012 | 16:1

+Photos
  • Tune in your Melissa with your horoscope for 2012

MELISSA ASTRAL

What to know what your horoscope holds for this year and which Melissa shoe your closet shouldn’t be without?

We  got special help from astrologer João Bidu for the answers. Read on for a mini-summary!

Aries – 21/03 a 20/04:
Dear Aries, this year is yours! At home, in your social life and when it comes to money — everything is certain and there will be lots of good surprises. Grab hold of the challenges that may arise in the first semester and show ‘em why you’re one of the most fearless signs in the zodiac.
Melissa VW Anglomania + Ultragirl VIII

Taurus – 21/04 a 20/05:
Beware of all that spending, girl! Don’t splurge when you’re out shopping, and make a doctor’s appointment for a checkup because there could be some problems that show up in the middle of the year. When it comes to house matters, you can relax because everything will be Zen.
Melissa Campana Papel

Gemini – 21/05 a 20/06:
Familiar with the saying about how every penny counts? So it’s time to save, my friend! Focus on your health and on work — a prize awaits you!
Melissa Ultragirl + Gareth Pugh

Cancer – 21/06 a 21/07:
It’s time to reap what you harvested! Everything and a little bit more! Time to shine!
Melissa Ultragirl + JM

Leo – 22/07 a 22/08:
Everything’s great, lioness! Your work will be rewarded, and you’ll have time to spend with family.
Melissa Electric

Virgo – 23/08 a 22/09:
You planned everything just right, and money will be stable, just like your relationships. Pay attention to your health and keep working hard, because you’re really progressing well!
Melissa Moon

Libra – 23/09 a 22/10:
Pack your bags, darling, because a trip is in your future! However, balance your budget so there aren’t any surprises, OK? And head to the doctor for a pre-trip checkup so your mind can be at rest before you take off.
Melissa Star

Scorpio – 23/10 a 21/11:
Many surprises await you! Your bank account is secure, so it’s now time to turn your attention to family issues. Don’t make excuses and be honest with everyone, especially your significant other. Everything will be easier this way!
Melissa Patchuli

Sagittarius 22/11 a 21/12:
Love, love, love... love is in the air for you. But don’t have your head so high in the clouds that you let your finances go astray. Look forward to good prospects in your professional life and take time to clean the dust off your suitcases. Remember that trip? It will happen!
Melissa Lady Dragon + Jason Wu

Capricorn – 22/12 a 20/01:
It’s time to roll up your sleeves (what isn’t a problem for you, right, dear Capricorn warrior?). Rewards are within view, but don’t get too excited yet. The year will be stable, and things will run smoothly when it comes to family and love. Be patient and always beautiful. ;)
VW Anglomania + Melissa Wanting

Aquarius – 21/01 a 19/02:
Things are going great for you, right? Everything hints at calm waters, and it’ll be that way across all areas. But don’t get so excited that you forget about your health. Take care of yourself and seize the moment!
Melissa Love

Pisces – 20/02 a 20/03:
Stop dreaming and live reality! Will that wedding happen? Everything says yes! And hey, don’t ignore your bills. Even with a possible promotion at work coming up, maintain your feet firmly on the ground. The year will be incredible — go play!
Melissa Ultragirl + Jason WU II 

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