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7 of November of 2012 | 10:28

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  • Melissa get its story told in a cool narrative
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  • Sample of Melissa's part on the book Coolbrands
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  • Sample of Melissa's part on the book Coolbrands

Coolbrands + Melissa

  How can shoes made from plastic have so much success?

This is one of the most common questions that journalists, marketing managers from other companies and students ask the Melissa team. The answer is right at the tip of the team's tongues, but it's a long one and is directly linked to the company's 33-year history of development, partnerships, innovations and an infinite desire to go beyond producing just a regular plastic shoe.

Melissa's history, as well as those of other brands that have been able to revolutionize their industries, was brought to the attention of the duo Maarten Schäfer and Anouk Pappers. With the goal to compile the stories of brands or visionaries that have made a difference in their respective sectors and can serve as an example for other companies, the pair went around the world collecting various accounts and living out interesting adventures. The project, which began in 2010, was turned into the bookCoolBrands: Around the World in 80 Brands and is being released all around the world., since last september. Last week the duet of writters were in São Paulo, Brazil, to launch their book  at Menys Lounge.

It's interesting to see the different numbers of ways that companies tell their stories. Far from using an institutional language, Schäfer and Pappers worked on the concept of elaborating casual narratives and mixed notes from their travel journals with the interviews. The results are more akin to friendly chit-chats among friends. In addition to the book, the project plants teasers of the content in social networks, talks and workshops. Taking it another step farther, the narrative gets more rich online when other people share and exchange their experiences with the brands.

Participate, share and learn more here: www.aroundtheworldin80brands.com  

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    Pandemonia, interview, art melissa pop up shop, London, party Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Pedro Lourenço, collection, ss'13 Alessandra Ambrosio, Galeria Melissa NY Clements Ribeiro, show, LFW, summer'13, Possesion Footwer plus awards FNO, Julie Verhoeven, Galeria Melissa, NY Heel Candy, Australia, art, exhibition Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity galeria melissa Sao Paulo, Lego, art, instalation pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus coolbrands, book
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