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30 of October of 2012 | 9:43

+Photos
  • Galeria Melissa transformed its facade using LEGO pieces
+ Photos
  • People can escalate the LEGO rainbow
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  • Galeria Melissa Sao Paulo + LEGO
+ Photos
  • Little peek inside Galeria Melissa + LEGO

Galeria Melissa + LEGO

Surprise! The facade of Galeria Melissa in Sao Paulo has been created from LEGO! This past weekend, more than 700,000 colored plastic pieces arrived in the form of building blocks and replaced Julie Verhoeven's illustrations as a big staircase in rainbow colors.

To commemorate the success of the Melissa Rainbow collection, Galeria Melissa's front received a new take, with an enormous blue sky scattered with clouds and a rainbow staircase linking them both. It will be the first time that the public can, literally, climb the work and the Galeria's walls. Inside, our concept store has been covered in adhesive panels that illustrate the LEGO pieces.

The partnership between these two brands came together through the help of the team at Casa Darwin Creations, Rodrigo Leão and Márcio Cócaro, who also were behind Galeria Melissa's Post Its facade at the beginning of last year. "Melissa and LEGO both use plastic with creativity and color," said Leão, the partner and director of Casa Darwin. "Melissa is one of the most collaborative international brands out there and is always looking to create original projects with other innovative and creative brands."

Inaugurated today, the Melissa + LEGO partnership celebrates not only the release of the 2013 Brazilian winter fashion season, but also the 80th anniversary of the Danish brand that revolutionized the toy market with a new concept that stimulates children to express their world by building it.

At the end of February'13, 95% of the pieces from the facade will be returned back to LEGO Brasil and will be used in future installations.  

Galeria Melissa SP
Rua Oscar Freire, 827
Open mon-fri from 10am-8pm and sat from 10am-6pm 

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19 of October of 2012 | 10:46

+Photos
  • Pedro Lourenço's SS'13
+ Photos
  • Pedro Lourenço's SS'13

Pedro Lourenço’s summer’13

One our most recent and beloved creative partners presented his SS’13 collection in Paris a few days ago. Asymmetry, paneling cuts and rounded shoulders were Pedro Lourenço’s strong proposals for the hot season to come.

Just like his creations for Melissa, Lourenço’s collection is minimalist, modern and functional. Novelties came with sparkling touches and interesting textures worked on a neutral palette of black and beige with touches of pink, red and metallic.

Very feminine and contemporary, attention goes to Lourenço’s paneled skirts caring graphical prints and digitalized images. Also, the designers presented a set of deconstructed sartorial cuts and even the popular color blocking was shown in soft version that wrapped up the collection beautifully. Melissa fans know how much Pedro loves his color mixtures, like he did with the Divine model. In this collection the jackets – that were something between a classic blazer and the traditional leather jackets-, had a special spotlight in the collection and can become a hit.

Full of simplicity and sophistication, the mood of Lourenço’s collection pairs perfectly with his design for Melissa N ° 1. Don’t you think?

By the way, which Melissa would you pick to go with his looks?

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16 of October of 2012 | 20:33

+Photos
  • Check out 2012 Racked Awards best shots
+ Photos
  • 2012 Racked Awards
+ Photos
  • Eliza Higgins, Talun Zeitoun, and Octavia Obolensky of C. Wonder collect their award for best office style.
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  • Lindsey Green, Racked LA editor Leslie Price, and longtime Racked contributor Cynthia Drescher
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  • Squishy the pug at Dave's Ware House collected the prize for being the Most Adorable Store Sidekick
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  • Sami Dusin, Galeria Melissa's manager, and her flip book
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  • Claudia Saide and Claire Dweck of Wreak Havoc NY with Racked editor Izzy Grinspan
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  • Racked National editor Kerry Folan, Racked NY editor Tiffany Yannetta, and Racked graphic design intern Leyla Novini
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  • racked awards thropy
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  • Cottom candy from Dirty candy
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  • Guests making flip books
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  • Party atmosphere
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  • party atmosphere

Melissa’s new turban

Last thursday night, Galeria Melissa received the golden turban from 2012 Racked Awards. The shop launched in February, was elected by Racked readers as the best new shoe store in New York in 2012 (people who voted in us: thank you very much!!). For those unfamiliar, the Racked is a website specialized in presenting the hottest news on american fashion retail market.

Set at The Westway, a former strip club that has become a hip party spot for New Yorkers, the Racked Awards party gathered designers, journalists and top names from the US fashion retail scene who danced to the beat along with Racked fun go-go girls wearing gold capes. The same metallic shine was seen at the winner’s heads that whore Racked eccentric trophy: a lame turban with the letter R, while entertained themselves making flipbooks. Sami Dussin, manager of Galeria Melissa NY, was there to receive the award and parade with Melissa’s new golden turban!

Click here to see a little video resume of the celebration and click on +Photos to check out the party coverage.

Photos: racked.com 

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1 of October of 2012 | 9:19

+Photos
  • Welcome to spring!
+ Photos
  • Beautiful decorations by Vic Mierelles
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  • The Melissa Ultragirl + Liberty Up Close
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  • Daisies and smiles
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  • The architect and florist Vic Mierelles
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  • The beautiful Melissetes nailed it at the event
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  • Martina Egotic, Liberty's Art Fabrics representative
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  • EVERYONE CELEBRATING SPRING TOGETHER!
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  • The daisies added more color to Galeria Melissa
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  • And that's how we celebrated the start of spring!

EVERYONE CELEBRATING SPRING TOGETHER!

Happening on a busy, sunny day at Galeria Melissa, today's launch event of the Melissa + Ultragirl Liberty was a celebration of sensations! Pretty colors, daisies, music, smiles and happiness brought visitors to Oscar Freire Street, who basked in all the festivities marking the proud new partnership between Melissa and Liberty Art Fabrics.

The pretty decorations with flowers created by Vic Mierelles transformed Galeria Melissa's entrance into a public garden, attracting tourists, children, families, pets, groups of friends and everyone else who wanted to celebrate the start of spring with us! Greeted by hosts, or "Melissetes," who wore jumpsuits printed with tiny flowers, visitors were given a beautiful daisy and entertained by cool sounds in a Brazilian vibe by DJ Nelba Cardoso — the event's producer — that eventually segued into low-key indie rock by DJ Clarissa Arantes. In addition, there were vases created from such diverse materials as clay, plastic, acrylic, straw, antique iron pieces and charming wooden wagons.

We were able to get a quick interview with the architect and florist Mierelles, who told us about some exclusive details about the event's decorations. Mierelles declared his love for plastic, because he considers it to be very modern and great material with which to work. "Ever since I was 18 years old, I was crazy about making everything in plastic," he said. "My link with Melissa and plastic totally made sense!"

On the swing inside Galeria Melissa, we were able to get the opportunity to talk with the sweet Martina Ergotic, Liberty Art Fabric's representative in Brazil. In a relaxed chat, we discovered that the Melissa + Ultragirl Liberty symbolizes the link between the classic Liberty and the classic Melissa images. "For its arrival in Brazil, Liberty Art Fabrics was looking for a partnership that represented modernity, innovation, art and design," she said. "Using these as starting points, we immediately thought of Melissa. We're really happy and hope that the partnership will last a long time." 

In +Photos, you can check out all the details from today's event. But hold on a sec! Before that, we want to tell you firsthand about two special things: The partnership between Melissa and Liberty Art Fabrics will continue on to the next collection (!!!), and the Melissa Ultra + Liberty that was available at Galeria Melissa has already sold out. They'll be back soon — and you can still get them in our online store!

If you've fallen in love with this new release, get a pair now, quick! :)

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    Clements Ribeiro, show, LFW, summer'13, Possesion Alessandra Ambrosio, Galeria Melissa NY Pandemonia, interview, art FNO, Julie Verhoeven, Galeria Melissa, NY pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Heel Candy, Australia, art, exhibition Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Footwer plus awards melissa pop up shop, London, party Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Pedro Lourenço, collection, ss'13 galeria melissa Sao Paulo, Lego, art, instalation Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity coolbrands, book
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