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20 of September of 2011 | 11:35

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  • Check out Melissa's power of love!

Surprise! Melissa launches Power of Love on video

 You've been following the changes of Galeria Melissa's facade with Post Its® in partnership with 3M® here on Melissa's activity blog. In the end, there were 350,000 Post Its®, many kilometers of tape and a ton of late nights spent to put together these enormous panels that eventually turned into a gigantic notice board where those who passed by could leave a message.

All the changes and assembling were photographed step by step and carried out by 25 animators over 5 months. These images were recorded using the stop-motion technique by Coala Films, and now you can watch firsthand the video, which shows the entire process. Those who pay attention will see that the
panels had more life to them than what you saw at first glance: the Post Its® held more than 30,000 spontaneous declarations of love left by Melissa fans and visitors! Also, the most awaited video of the collection is available: the video footbook with all the Melissa models from the 2012 collection!!

Check out all the surprises here and spread the word!

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    Footwer plus awards pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Heel Candy, Australia, art, exhibition Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Pedro Lourenço, collection, ss'13 coolbrands, book Clements Ribeiro, show, LFW, summer'13, Possesion Alessandra Ambrosio, Galeria Melissa NY Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Pandemonia, interview, art FNO, Julie Verhoeven, Galeria Melissa, NY melissa pop up shop, London, party galeria melissa Sao Paulo, Lego, art, instalation
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