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20 of September of 2011 | 10:35

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  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY
+ Photos
  • Melissa's Showroom in Chelsea, NY

Melissa's showroom in NY

By Roberta Weber

Set in the hyped Chelsea neighborhood, where various art galleries and concept stores are located, Melissa's showroom in NY is the brand's base in the United States.

It's where all decisions related to the brand are made and, of course, the main pieces decorating the showroom are Melissa shoes. With the recent launch of the Power of Love collection, most of the models on exhibition are the latest from the brand. At the showroom, you can check out up close the new Ultragirl and Lady Dragon, models on which the designer Jason Wu collaborated. As we hoped, they're seeing lots of success.

Of course, I used the visit as an opportunity to photograph the outfits (and the Melissas) the American team was wearing. Here's something interesting: On that day, all of the team members had picked out the Campana brother's different collaborations. Another thing I noticed is that the Melissa Clog, a
collaboration with the Triton brand in 2008 (remember?), was hung on the wall as an ornament, and many people have tried to buy it!

The Power of Love collection just launched in Miami, and the incredible and exclusive masks — every tiny part made from recycled Melissas — were produced by the artist Nektar De Stagni. One of them was in the showroom (see them in +Photos). Can you identify which Melissas were used in the construction of this mask?

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    Alessandra Ambrosio, Galeria Melissa NY Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Pedro Lourenço, collection, ss'13 Pandemonia, interview, art Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Clements Ribeiro, show, LFW, summer'13, Possesion pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus FNO, Julie Verhoeven, Galeria Melissa, NY coolbrands, book galeria melissa Sao Paulo, Lego, art, instalation melissa pop up shop, London, party Heel Candy, Australia, art, exhibition Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Footwer plus awards Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out
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