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22 of October of 2010 | 14:31

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  • Fun: Tamy with her beautiful dress

Fashion week with Tamy in TPM

Those who are familiar with TPM know that the magazine has its own way of doing things – much more relaxed and "real life" that the others. Why talk about fashion with pieces and models sometimes far away from reality? It's much cooler with real people, with everyday clothes. And those who know Tamy, the owner of the blog Look Melissa, know that she really likes fashion and exercises hers style in an "empirical" manner, like she says herself. The combination is ideal: Tamy was invited by TPM to participate in the section "Fashion week" of the magazine, in which each day of the week is an excuse for a new look. See the story here and check out below the little interview we made with Tamy. She tells all about Melissa, the blog and her style of dressing up!

How did your passion for Melissa show up?

According to my mother, it is and old love! One of these days I posted a photo of me taken in 1986 wearing Melissinha, in the blog. After I grew up, I meet my child love again in 2004, when I saw high-heeled Campana in a show case. At that time, I was graduating and had no money. In 2005, I got a Glam Vilãs from my boyfriend and that's when the fever started! What I like most about Melissa is the unusual, the living colors that are impossible on leather, the madness of Vivienne and the charm of having a shoe signed by my design and fashion idols.


You have much talent for fashion and it looks like you love to dress up! How do you choose yours clothes and how do you like to combine them?

I love to combine and to discover, invent new ways of wearing and give new functions to the pieces, I find all this very amusing. When I go shopping, usually I have already in mind some key-pieces that I would like to have, in this case I try on at several stores until I find one that fits my body well. But when I find something that was not on my list, and that has charmed me, I try to imagine how I would combine the piece and if it is worth buying. In general, my style is very colored, with rock n ‘roll inspirations. But I also have my girlie days, and I like to mix up everything. Therefore I take a piece or a Melissa as a base for the look and build up the combinations around this. It is like a daily exercise, in the beginning it is a little difficult, but then it becomes fun.


Your are a graphic designer, right? How do you harmonize your work with your blog, the Look Melissa?

I am a designer, hyper active, addicted to coffee and I suffer from insomnia, I think that's why I manage to keep the blog updated, hehehe... I try to thing of the posts during my free time, and whenever possible, I put everything in my agenda. When I don't, I use my lunch hour to prepare the novelties. I always try to answer the questions, e-mails tweets and comments, but I do that at night, when I have time to read everything and to dedicate this affection to my readers.


How is your relationship with the readers of the blog? Are they many?

In the beginning there were few readers, and I used to be happy then, today there are many, and we exchange ideas in the comments in on the twitter. Sometimes I get upset because I cannot answer to everyone, but I thing that they understand me. The relationship with the girls is very nice, I know their names, the city where they live and even the names of the dogs of many of them! I know the models they like, I share their wedding plans and the arrival of their babies. Some of them ended up becoming very dear friends, with whom I talk everyday. This is no doubt, the most rewarding part of having a blog. If I had no readers, I would have already given up a long time ago.


How did the TPM invitation show up?

TPM started the jest of the fashion week in order to show looks of the girls that work for the magazine. And now they decided to open the door to readers and bloggers. In August I received the invitation from the girls, and I found it super cute and agreed to participate. I posted looks that were already known by the blog readers but with explanations that they did not know on each combination. It is very cool to know that people like my looks, after all, my knowledge in fashion is empirical, I love to experiment and share this with the world. It is very rewarding to know that people like it.

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20 of October of 2010 | 16:54

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  • J. Maskrey at the London Fashion Week
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  • J. Maskrey at the London Fashion Week
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  • J. Maskrey at the London Fashion Week
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  • J. Maskrey at the London Fashion Week
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  • J. Maskrey at the London Fashion Week
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  • J. Maskrey at the London Fashion Week
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  • J. Maskrey at the London Fashion Week
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  • J. Maskrey at the London Fashion Week
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  • J. Maskrey at the London Fashion Week
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  • J. Maskrey at the London Fashion Week

J. Maskrey at the London Fashion Week

J. Maskrey is already known by her always modern and innovating designs, after a stylish show during the last London season in February, J. decided to join the technological revolution that fashion has been going through, and celebrating the tenth year of her brand, showed her spring summer 2011 collection in a video format directed by Jez Tozer, with styling by Judy Blame. The video was presented during the London Fashion Week last Sunday, the 19th, in the exhibit room of Somerset House (the official London fashion house).

The collection called "Dark summer nights" has the movie "Gilda" as inspiration, which was immortalized by Rita Hayworth against the cool and psychedelic aesthetics by Jimmy Hendrix in the 1960s, maintaining the obscure and rocker style of Maskrey, with a selection of pieces in silk, crystals (the designer's trade mark) and spangles adding shine to the predominantly black pieces. The accessories followed the same theme, with a dramatic variety of crystal drawings for the skin (indispensable, since Maskrey is the creator of jewels for the skin) and glasses fully engraved with crystals.

Along with the video that showed the collection with details complemented with models of different ethnic groups using makeup in neon shades, two models were present at the space, where it was also possible to look at pieces in more detail. Clothes made literally to shine and perfect for the fans of the famous Melissas already created by J. Maskrey, such as Lady Dragon, Joy and the Ultragirl, three great hits by Melissa. Now tell us, which Melissa would you like to get a version by J. Maskrey? 

2 comments See Comments

20 of October of 2010 | 16:33

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  • "Shoes"
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  • "Shoes"
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  • "Shoes"

Shoes Musical

 By Roberta Weber

Shoes are the passion of the majority of women, and it seems like for this summer London has also joined this fever: in addition to the new shoe lounge of Selfridges, the largest one in the world, and which got an exhibit of Vivienne Westwood by Melissa, the company Sadler's Wells premiered the musical "Shoes".

The awarded composer Richard Thomas spent 15 months creating the musical that tells us of the true fetish there is for shoes and chose the most iconic shoed to compose the story: Birkenstocks, Ugg boots, platforms by Terry De Havilland, Ferragamo sandals, Louboutins, running shoes and, of course, Melissas!! So fundamental that Lady Dragon was one of the few shoes selected to be shown on publicity posters!

I went there on 11 September, the last day of the 2010 "Shoes" season and what I saw was a true spectacle, there are several stories told during the two hours of the musical (by the way, with the first song you are already warned “If you don't like shoes, it's going to be a long night”) with dazzling scenarios that move about and change at every new show: a show about blisters, callous and the damages some undergo in order to wear uncomfortable shoes, a show on a desperate woman because she cannot find the desired shoe with her size, and another one with obsessed nuns.

It is incredible to observe the capacity of dancers to tap dance with huge platforms, twirl while wearing slippers; the group of 12 dancers is fantastic! And the song lyrics, each one telling a story, are intelligent, amusing and witty. More than 250 pair of shoes appear during the spectacle. A true celebration of shoes, "Shoes" is mandatory for shoe lovers!

The next season of "Shoes" is from 8 February to 13 March 2011. More information at www.sadlerswells.com/show/shoes-west-end. Irresistible!

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20 of October of 2010 | 15:19

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  • Not afraid of color in summer 2011
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  • Not afraid of color in summer 2011
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  • Not afraid of color in summer 2011
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  • Not afraid of color in summer 2011
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  • Not afraid of color in summer 2011
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  • Not afraid of color in summer 2011
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  • Not afraid of color in summer 2011
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  • Not afraid of color in summer 2011

Colors, I want you!

We always think of a collection as having shapes, materials and... colors. But in the Brazilian summer 2011 season, especially at the São Paulo Fashion Week, they have given the tone of the creation of several stylists like, for example, Alexandre Herchcovitch. Those who followed our coverage of the event, remember that we talked about it here.

Melissa Amazonista is a collection in which the color palette is the protagonist. And it couldn't be otherwise, could it? With the rich and inspiring Amazon forest delineating our ideas, the most varied tones appear: supercolored, brilliant, nudes... And there's more! 

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20 of October of 2010 | 14:39

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  • Get inspired!
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  • Get inspired!
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  • Get inspired!
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  • Get inspired!
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  • Get inspired!
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  • Get inspired!

Improve your looks with Melissa and show them here!

Do you enjoy sites on fashion? Then you sure love blogs of girls who post their own looks and photos of their favorite clothes everyday, don't' you? After all, it is very cool to view an idea when it has got a face!

Make the Melissa site a space where you show your daily looks, in addition to creative photos of your favorite Melissas of the Amazonista collection, and also checkout the ideas of other Melissa lovers, as connected to fashion as you are. Just enter the product session, access the Melissa(s) that you already have and post as many photos as you like!

Get inspired, play by creating overfashion looks, invent different images of the products and post them. The chosen photos will be published in a special gallery, only with photos of your dear fans...

Participate ;)
 

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