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26 of October of 2010 | 9:58

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  • Melissa on The Espaço Arte + História, in São Paulo

INTERACTIVE SPACE TELLS EVERYTHING ON PERFUMES: MELISSA IS THERE!

Fragrances are part of our life and perfumes have an historical importance when we think of cultural habits – especially regarding fashion and beauty. Why is it then that there was no Brazilian perfume museum up to now? After all, Brazil has a great talent for perfumery, as our history of a country rich in flora and fauna shows. Well, the fact is that this fasting period is over!

The Espaço Arte + História was opened in São Paulo, on 23 September, a partnership between the Instituto Boticário and the Santa Marcelina Faculty. With 210 square meters, this charming museum has more than 500 historical pieces (including a flask from 1,500 B.C) and several content-interactive stations – at the example of the Museu do Futebol and the Museu da Língua Portuguesa. And you can feel the different fragrances and shades that set up the perfumes, along the project.

The perfume launched by Melissa in 2009, was there, of course! Developed in partnership with the fragrance specialist, Renate Ashcar, it is part of the gallery of important launchings of the national perfumery.

See the picture above and read more on the space here

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22 of October of 2010 | 17:1

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  • Ultragirl + J.Maskrey Shine on Litle Show in Paris
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  • Ultragirl + J.Maskrey Shine on Litle Show in Paris
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  • Ultragirl + J.Maskrey Shine on Litle Show in Paris
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  • Ultragirl + J.Maskrey Shine on Litle Show in Paris
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  • Ultragirl + J.Maskrey Shine on Litle Show in Paris

Ultragirl + J.Maskrey Shine on Litle Show in Paris

Paris shone even more in September with the Swarovski Elements platform, created by Swarovski in the heart of fashion shows of Porte de Versailles, which took place all over the city, between the 3rd and the 6th.

The most famous trade mark of crystals of the world prepared for the occasion a show of the works created by designers of various countries with their incredible and glamorous light points.

Melissa Ultragirl by J.Maskrey, was there, of course! With the little plate “Brazil”, to attest their origin. ;)

The idea was created so that visitors from several places of the world could find out what is new in the Swarovski universe. The result? Full success: many visits and many compliments!



Also check the news at the Swarovski site

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22 of October of 2010 | 16:54

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  • Melissa Ultragirl by Eleonora Hsiung in the Galeria
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  • Melissa Ultragirl by Eleonora Hsiung in the Galeria
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  • Melissa Ultragirl by Eleonora Hsiung in the Galeria
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  • Eleonora Hsiung

MELISSA GALLERY NOW! ELEONORA HSIUNG CREATES EXCLUSIVE MODELS

 There's new coming up in the Melissa Gallery! Following on the wave of customizations that became famous in the first years of the store, we launched a limited edition of slippers created by designer Eleonora Hsiung.

A São Paulo native living in Goiânia, Eleonora is responsible for the charming atelier Vila 516, where she recently launched a charming collection of accessories and clothes in tulle, called “Unsustainable Lightness”.

Her trade mark are maxi-accessories full of personality, as we can see in her customization of Melissas Ultragirl, that are beautiful, with wide ribbons at the heel that involve the ankle. Eleonora also has a passion for uncommon materials, such as nuts and bolts – which give her work a subversive and contemporary look. The price of the model is R$ 190.

Enjoy it, because this edition of Ultragirls by Eleonora Hsiung is very exclusive and exists only at the Gallery! There are only 30 units of each color, and the novelty is making great success;)

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22 of October of 2010 | 15:48

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  • Making of Melissa by Erika Palomino

HOT, VERY HOT: PLASTIC DREAMS #4 ON MARAJÓ ISLAND

Plastic Dreams is hotter that ever! Edition number 4 is coming, with the Amazonite inspiration that has yielded very beautiful (and very hot) editorials, in addition to many stories and news on the Melissa universe.

Want to have a little taste of what is going to happen?

OK, then we will show images of the editorial Glamazon, photographed in Marajó Island in August. The making of is made by journalist Erika Palomino, our consultant and editing director behind the scenes of the magazine.

Erika captured the very colorful ethnic and contemporary looks that contrast with the pastel shades of the island's sand, rivers and the plant stalks. Pure nature!

Check out the video and leave your comments. Soon, more news on Plastic Dreams will be on their way;) 

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22 of October of 2010 | 15:15

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  • The Broken Hearts, Djs duo
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  • Amber Rose, american model and socialite
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  • Cibelle, singer
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  • J.Maskrey, designer, Eduardo Jordão - Melissa International - and friend
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  • Judy Blame, stylist, and David Baby, artist
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  • Vivienne Westwood Shoes - An Exhibition 1973-2010
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  • Vivienne Westwood Shoes - An Exhibition 1973-2010

Celebration: Vivienne Westwood Shoes - An Exhibition 1973-2010

 In order to celebrate the total success of the exhibit “Vivienne Westwood shoes- An Exhibition” Melissa, sponsor of the event, organized a cocktail last 20th at the Ultralounge, the gallery of the Selfridges store, where the work of Westwood was exhibited. The event is part of the celebrations of the launching of the largest space dedicated to shoes – Shoe Galleries. The space will reunite from the most important names of fast fashion to the classics of haute couture, such as Chanel, Dior, Gucci and Prada.

With several waiters, all dressed in white, many special guests enjoyed the pink champagne while they delighted the ambiance of the gallery. The Brazilian singer living in London, Cibelle, was the DJ of the night, playing a set full of incredible songs that went from Brigitte Bardot to classics of Brazilian music. Several names known in the fashion scenarios and world music came over to sponsor the event, such as singers Roisin Murphy, Marina & the Diamonds, VV Brown, Little Boots, DJS Broken Hearts, designer J. Maskrey, artist David Baby and the media, such as British Vogue.

The honored person of the night, Vivienne Westwood could unfortunately not show up, but her work (especially her contributions with Melissa) were present, many women chose their Melissas + Vivienne Westwood in order to compose looks of all styles. The cocktail, as well as the exhibit, was one of the most disputed events of the London fashion week.

The repercussion in the national and international media and also a gallery of pictures:

 Grazia Daily

Daylife

Lilian Pacce

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