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4 of June of 2009 | 17:26

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  • A repórter Renata Ribeiro na Galeria Melissa

Globo News talks about Grendene and Melissa

Melissa was the protagonist in an episode from Mundo S/A, a Globo News’ program (Brazilian network), last 28th of April. From New York, Giuliana Morrone presented the report that tells the story behind Grendene (the company behind Melissa), since its creation in 1971 until nowadays, when it became the greatest shoe producer in Brazil and abroad. Reporter Renata Ribeiro visited the company’s head-office and factory in Farroupilha (Rio Grande do Sul, Brazil), where she showed details of the shoe production, talked to creative director Edson Matsuo and revealed Melissa’s new design, technological and conceptual approach. The program, with plenty of beautiful images and useful information, presented Melissa as “a object of desire for Brazilian and foreign consumers, sold in the most important boutiques around the world”. Galeria Melissa, in Sao Paulo, Fernando and Humberto Campana (the creators of the Melissa that most sells in Brazil nowadays, the Melissa Campana Flats), and a chat on Grendene’s recycling processes have also been featured. Watch the report a here.

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    Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Alessandra Ambrosio, Galeria Melissa NY Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out coolbrands, book Footwer plus awards galeria melissa Sao Paulo, Lego, art, instalation melissa pop up shop, London, party Clements Ribeiro, show, LFW, summer'13, Possesion pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Pandemonia, interview, art FNO, Julie Verhoeven, Galeria Melissa, NY Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring Pedro Lourenço, collection, ss'13 Heel Candy, Australia, art, exhibition
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