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19 of June of 2009 | 11:29

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Bonjour! É sexta-feira…2

…ou vendredi, em francês ;-) Hoje, terceiro dia de SPFW, o dia começou com o desfile externo de Reinaldo Lourenço, na Faap. Já vamos em 15 coleções de verão 2009 apresentadas na semana paulista. Faltam 25, mais da metade, então muita novidade virá por aí! Na Bienal, as passarelas começam a se movimentar às 15h30, com o desfile de Simone Nunes, e fecham as portas a grife carioca Animale, às 21h30. E a Melissa mostra hoje mais um novo modelo da coleção Love Pirates! Dica: é da linha Anglomania, de Vivienne Westwood. Também teremos mais vídeos da TV Melissa e uma entrevista com Raquel Scherer, do marketing da Melissa, que contará as novidades da comunicação da marca para esta estação. Acompanhe! E conte para gente: o que você gostaria ver desse SPFW? Mande sua sugestão de pauta, e a gente faz!
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9 of June of 2009 | 1:32

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  • Beth Ditto, do The Gossip
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  • Melissa Three Straps nos pés de Beth Ditto
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  • Vanessa Minillo
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  • Lynn Spears
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  • Fernanda Young

Celebrities wear Melissa in and outside of Brazil

Beth Ditto, the indie rock singer that became a cool symbol, is a declared fan of Melissa. Famous, among other things, for assuming with no prejudices that she wears big sizes, the woman leading The Gossip loves fashion and has already been photographed wearing her favorite Melissa models, as the Three Straps, in occasions such as the group’s concerts in Paris, a fashion editorial for Pop Magazine and the most recent edition of the French Elle. But Beth is not the only one. Vanessa Minillo, ex-MTV, present Entertainment Tonight Television correspondent and also the wife of Nick Lachey (Jessica Simpson’s ex-boyfriend), appeared on
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4 of June of 2009 | 17:26

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  • A repórter Renata Ribeiro na Galeria Melissa

Globo News talks about Grendene and Melissa

Melissa was the protagonist in an episode from Mundo S/A, a Globo News’ program (Brazilian network), last 28th of April. From New York, Giuliana Morrone presented the report that tells the story behind Grendene (the company behind Melissa), since its creation in 1971 until nowadays, when it became the greatest shoe producer in Brazil and abroad. Reporter Renata Ribeiro visited the company’s head-office and factory in Farroupilha (Rio Grande do Sul, Brazil), where she showed details of the shoe production, talked to creative director Edson Matsuo and revealed Melissa’s new design, technological and conceptual approach. The program, with plenty of beautiful images and useful information, presented Melissa as “a object of desire for Brazilian and foreign consumers, sold in the most important boutiques around the world”. Galeria Melissa, in Sao Paulo, Fernando and Humberto Campana (the creators of the Melissa that most sells in Brazil nowadays, the Melissa Campana Flats), and a chat on Grendene’s recycling processes have also been featured. Watch the report a here.
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1 of June of 2009 | 16:48

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  • O desfile de Vivienne em Cingapura
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  • Looks da coleção de inverno da linha Anglomania
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  • Melissa Three Straps
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Vivienne Westwood’s fashion show with Melissa in Singapore

This year’s edition of the main Singapore’s fashion week, named Audi Fashion Festival Singapore, had the participation of Vivienne Westwood, who has been invited by the event’s organization to present her winter collection on the 10th of May – the last of five days with mostly local fashion shows. Vivienne gave color to the catwalk placed in the Ngee Ann City Civic Plaza with the exuberant style of her Anglomania line, described by the local press as “a bold wearable winter”. The models wore Melissa Three Straps, one of the latest Melissas created by the queen of punk. Many local and foreign journalists attended the show, which has been intensely applauded, even without Vivienne’s presence. See the Getty Image’s complete image gallery of the show or the pictures published by Australian newspaper Sydney Herald Tribune.
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