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10 of March of 2009 | 7:27

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  • Novo filme da campanha Plasticdreams

Melissa takes its “Plasticdreams” campaign to cable TV in Brazil

The “Plasticdreams” concept sums up Melissa’s timeless personality – a brand that works as a platform for the diffusion of fashion, design and culture information, having plastic as it curator. Being the base of the brand’s communication strategy abroad, the Plasticdreams campaign will start running also in Brazil, with inserts of the short films available at www.melissaplasticdreams.com in the programs of some cable TV channels. The films, which illustrate the creative concepts behind products such as Melissa Campana (“Sustainable Dreams”), Melissa Zaha Hadid (“Zaha Hadid’s Dreams”) and Melissa Lady Dragon (“Vivienne Westwood’s Dreams”), will be shown from the 15th of March until the 15th of April during commercial breaks of fashion, design and culture focused shows. They are: “GNT Fashion”, “Superbonita”, “Saia Justa” and “Fashion Television”, on GNT, “Project Runway”, “Descabelados” and “Os fashionistas”, on People&Arts, “E! Fashion Weeks”, on E! Entertainment Television, “Gossip Girl”, on Warner, and “House”, on Universal Channel. Stay tuned!

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    coolbrands, book Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Pedro Lourenço, collection, ss'13 galeria melissa Sao Paulo, Lego, art, instalation Alessandra Ambrosio, Galeria Melissa NY Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring FNO, Julie Verhoeven, Galeria Melissa, NY Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala Clements Ribeiro, show, LFW, summer'13, Possesion pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Heel Candy, Australia, art, exhibition Pandemonia, interview, art Footwer plus awards Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity melissa pop up shop, London, party
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