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8 of September of 2008 | 11:51

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  • Paulinho, diretor de operações da Melissa

Melissa on business headlines

In an article that describes the international profile of the brand, Melissa has been featured last Friday (09.05) by Valor Econômico, a Brazilian newspaper from Sao Paulo, specialized in economy and business. Journalist Vanessa Barone interviewed Melissa’s operations director, Paulo Pedó Filho (better known as Paulinho), who talked about export strategies of the brand, which has been through a restructuration process for the last five years. The text mentions the big Melissa + Zaha Hadid launching party that is going to happen next 18th of September in London, during the London Fashion Week. “It will be our most important international launching”, said Paulinho to the paper. The brand, today available in 40 countries and belonging to Grendene, has been highlighted among the company’s brands as the most fashionable. “Our main market is Tokio, in Japan, where our product is positioned as a luxury item”, explains Paulinho, who says Melissa’s goal for the next years is more than double its presence in the international market. The article is available online, but Valor’s website is exclusive for subscribers.

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