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24 of September of 2008 | 11:24

+Photos
  • O estilista Alexander McQueen e a arquiteta Zaha Hadid
+ Photos
  • A réplica gigante da bota, que ficou na porta da festa

Melissa + Zaha Hadid: London Fashion Week’s highlight

It happened! The title of “best party of the London Fashion Week” was by general agreement given to Melissa + Zaha Hadid’s launching party, which gathered all fashionistas in London last Thursday, 18th of September, during London Fashion Week. With Zaha herself, the giant copy of the boots as part of the decoration, Champaign with rose petals and one of the most incredible sceneries in London – The Wapping Project –, the guests had fun with the music played by Jefferson Hack and the DJs Pippa Brooks e Andrea Gorgerino, from Ponystep – whose photos, done by top photographer Alastair Allan, from the Dirty Dirty Dancing website (about London’s nightlife), are great records of the party (see it here). Uncountable notes on the event have been published in the main Brazilian and international websites. As highlights, the post on The Independent’s blog, the pictures of A Shaded View on Fashion and Brazilian Vogue RG’s video are to mention.
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16 of September of 2008 | 16:32

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  • Zaha Hadid

Zaha for The Independent: “This was such fun to work on”

Double page gave The Independent’s design issue last Saturday (13th of September) to Zaha Hadid – which appears on the top of a large article on changes that refresh the work of designers – and other artists. Written by Charlotte Philby, the text is a collection of interviews that follow the question: “What happens when designers need a change?” Zaha reveals she ways wanted to expand her repertory, working in areas beyond architecture. So, Melissa came into her life with an appealing project: "I'd known of the brand for some time," she says, "and I've always really loved shoes, generally. A few years ago, I was invited by Melissa to work with them on a pair of our own creation. We've worked closely ever since, to produce something visually amazing, but also wearable.” One of brand’s most celebrated partnerships, Melissa by Zaha Hadid will be officially launched next Thursday (18th of September) in a huge party in London (see the previous post to check out more information). The same Zaha describes, in her interview to The Independent, the spirit of her creation and her experience with Melissa: “[The model] will be available in a range of colors – matte or iridescent – and can be worn on the beach, or with black tights or colorful socks, to achieve many different looks. This was such fun to work on; branching out from my usual methods was exciting." Read the whole story on The Independent’s website.
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12 of September of 2008 | 14:14

+Photos
  • Imagem do convite da festa da Melissa

Interview: Eduardo Jordão talks about Melissa’s big party in London

Fashionistas are already counting the days for Melissa + Zaha Hadid’s launching party, which will take place in The Wapping Project, in London, on the 18th of September. The event is expected to be a highlight on the social agenda of London Fashion Week (14th to 19th of September). Eduardo Jordão de Magalhães, the man behind Melissa’s international marketing and projects like partnerships with important designers, anticipated some of the party’s details. Zaha is coming, great music is guaranteed, MAC gifts and more… Take a look at the chat ;-) How is everything going for Melissa’s party? It’s running just fine. We are just a week from the party! The giant reproduction of Zaha’s Melissa [which will be placed at the entrance of the party] is already on its way from Brazil to London… Now the difficult part is to reduce the guest list, which is already over 678 people! Only 350 are allowed. The truth is everyone is very excited about it. It’s Melissa’s first international party, and many important people will be present, including the press and VIPs. Who’s playing this night? The people from Ponystep, from the extinct BoomBox, will be the residents. As guests, we’ll have Roksanda Ilincic and the editor of Dazed&Confused – and also a DJ –, Jefferson Hack. And there will be a special guest, but that remains a secret… Why The Wapping Project? Because it’s a space that contrasts with Zaha’s work… It’s an old power station, which has this “industrial” aspect that is interesting. Besides, it’s a beautiful Victorian-style building! We were also attracted to Julie Wright’s work. She is the curator for The Wapping Project, a movie and theater director, connected to fashion and gastronomy, and many other things. A “does it all” kind of artist! And, of course, it houses one of Zaha’s favorite restaurants in London. Is Zaha coming??? Yes, she has already confirmed. Actually, she asked for a pair of her Melissas to wear in the party. We’ll see if we can arrange it in time... She will be in Venice’s Bienal, where she has a whole pavilion, and will travel from there directly to London in a private jet. Zaha doesn’t take commercial flights. What else can fashionistas in London wait for? The guest list is awesome… But actually we are organizing an intimate party, so the attractions are more related to what will be served, the decoration, which counts on Vitra’s sponsorship, and details like the MAC make up bags that will be offered to the guests. Talking about it, the colors of the eyeshadows were specially chosen to celebrate the partnership between Melissa and Zaha. Please give us the names of some special guests… Gareth Pugh, Julie Verhoeven, Kate Moss, Sienna Miller, Lily Allen.... Besides editors and journalists of the most important magazines, newspapers and websites internationally. What are people taking about the party? Is some gossip going on? Melissa’s party is the most “talked about” event for London Fashion Week, together with Colette’s party with Top Shop. Everybody is confirmed. We’ll have a lot of fun! Anything else? The day after the party, Melissa + Zaha Hadid will be exhibited in Dover Street Market, which is being completely redecorated for London Fashion Week. The displays were created by the same Zaha and are just beautiful… Her Melissa will be sold only from November on and there’s already a waiting list of 184 people! And, as for the party, there’s always the unexpected…
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8 of September of 2008 | 11:51

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  • Paulinho, diretor de operações da Melissa

Melissa on business headlines

In an article that describes the international profile of the brand, Melissa has been featured last Friday (09.05) by Valor Econômico, a Brazilian newspaper from Sao Paulo, specialized in economy and business. Journalist Vanessa Barone interviewed Melissa’s operations director, Paulo Pedó Filho (better known as Paulinho), who talked about export strategies of the brand, which has been through a restructuration process for the last five years. The text mentions the big Melissa + Zaha Hadid launching party that is going to happen next 18th of September in London, during the London Fashion Week. “It will be our most important international launching”, said Paulinho to the paper. The brand, today available in 40 countries and belonging to Grendene, has been highlighted among the company’s brands as the most fashionable. “Our main market is Tokio, in Japan, where our product is positioned as a luxury item”, explains Paulinho, who says Melissa’s goal for the next years is more than double its presence in the international market. The article is available online, but Valor’s website is exclusive for subscribers.
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3 of September of 2008 | 16:4

+Photos
  • Zaha Hadid

From "A" to Zaha: The Guardian highlights the architect’s splash in fashion

Just a step away from London Fashion Week and its trends for the next European summer, the British newspaper The Guardian released its list of A-Z fashionable tips for the autumn in London – which starts in the end of this month. According to the journalist Maggie Davis, the author of the guide, Zaha Hadid’s (Z) splash in fashion – thanks to her partnership with Melissa – is one of the big happenings this year. “She's collaborated with Melissa, a Brazilian firm specializing in plastic shoes, to make footwear as complex and curvaceous as her buildings”, says the text, which highlights that the boots created by Zaha are “the ultimate in comfort”. Zaha’s collaboration with Chanel to design a 'mobile art container' where the label’s classic bags will be exhibited was also remembered. Among the guide’s other “not to be missed” names this autumn are Annie Leibovitz (A), whose latest exhibition (Annie Leibovitz: a Photographer's Life 1990-2005) is being held in the National Portrait Gallery, and the gothic (G) make up, which, according to Davis, is the last trend for London girls this season. See the complete story here.
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