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29 of July of 2008 | 11:33

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Melissa Plasticdreams: the international campaign now online

Melissa Plasticdreams is the name given to Melissa’s international campaign, which is already running on the best fashion and design magazines and has just been launched on the internet. Banners created by Brazilian advertising agency Casa Darwin, also responsible for the print ads, are being diffused on Style.com, the online home of Vogue, and on A Shaded View on Fashion, a fashion blog by Diane Pernet, the legendary North American fashion critic and video-journalist. The banners – which on A Shaded View’s case change every time the page is refreshed – are linked to the www.melissaplasticdreams.com website, where the visitor finds more information on the brand and its models, besides short videos based on the campaign’s concept.

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