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29 of July of 2008 | 11:38

Our video reveals: how a big boot is born

Those who walked through Oscar Freire Street, in Sao Paulo, or saw the pictures of Galeria Melissa’s façade (which since the beginning of June includes a huge reproduction of a new Melissa model created by Iraqi architect Zaha Hadid), could hardly avoid the question: how is a big boot born??? Well, we tell you the process is not easy. The reproduction, totally faithful to Zaha’s Melissa, was made of resin, in a 100% handmade process with different stages of mounting and finishing that was registered in video by us. And now, here it is, available for the curious ones. See the video and leave your comments… But please don’t try it at home ;-)
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29 of July of 2008 | 11:33

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  • Melissa's banners

Melissa Plasticdreams: the international campaign now online

Melissa Plasticdreams is the name given to Melissa’s international campaign, which is already running on the best fashion and design magazines and has just been launched on the internet. Banners created by Brazilian advertising agency Casa Darwin, also responsible for the print ads, are being diffused on Style.com, the online home of Vogue, and on A Shaded View on Fashion, a fashion blog by Diane Pernet, the legendary North American fashion critic and video-journalist. The banners – which on A Shaded View’s case change every time the page is refreshed – are linked to the www.melissaplasticdreams.com website, where the visitor finds more information on the brand and its models, besides short videos based on the campaign’s concept.
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24 of July of 2008 | 10:43

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  • A coleção Anglomania de Vivienne Westwood, com a nova Melissa Lady Dragon
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Vivienne Westwood and Melissa in Berlin

Those who follow every news going on the Fashion Planet, already know that the Berlin Fashion Week, the German main fashion event, happened between the 17th and the 20th of July, presenting the Summer collections of around 18 hip European designers. One of the most awaited shows was Vivienne Westwood’s. The lady of punk closed the fashion week with her Anglomania collection and with it, voilá, the new Melissa Lady Dragon + Vivienne, wore by 19 models in the casting. Lady Dragon, a charming high sandal with a peep toe in “V”, is an original creation from Melissa and was launched this month during Bread&Butter, in Barcelona. The model worked as a base for the designer’s customized version, with the heart and the Orb that represent the label Anglomania. Vivienne’s Lady Dragon, the third Melissa signed by the British designer, will be available at shops in March.
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22 of July of 2008 | 17:33

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  • A bolsa Melissa + Campana em uma foto de Barcelona
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  • Barcelona
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  • Barcelona
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  • Barcelona
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  • Barcelona
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  • Barcelona
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  • Barcelona
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  • Barcelona
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  • Barcelona
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  • Barcelona
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  • Londres
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  • Milão
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  • Tóquio

Melissa on the streets

With Melissa’s growing presence in the international market, it’s easier and easier to find Melissas on hip girls’ feet, walking around the main fashion capitals. Take a look at the picture we’ve taken from those stylish women – and how the brand inspires creativity in urban trendy looks.
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16 of July of 2008 | 10:37

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  • O post sobre as sandálias gladiadoras do blog Moda e Estilo

Gladiators: this summer’s best

Whoever is paying attention on the last red carpet events knows that the shoe of the moment is the gladiator sandal. Wanna an example? Actress Gwyneth Paltrow was the queen of every photograph on Cannes Film Festival, last May, as well as in some other casual occasions, wearing hers. Gisele Müller’s Brazilian blog, Moda e Estilo Online, has presented a selection of powerful gladiators, in Brazil and abroad, as well as of celebrities that have been wearing the shoe – which is absolutely in. Melissa Mistery, a new model of the Summer 2009 collection, was one of Gisele’s highlights. For those who are fond of gladiators, Melissa Mistery will be soon available in stores. Don’t miss it ;-)
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