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25 of November of 2008 | 18:3

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  • Porquinho fashion na capa da Technikart Mademoiselle
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  • A capa da Technikart Mademoiselle
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  • A seleção da Bibba com o clog da Melissa

Go clog!

Maybe in the past, the clog – the famous Dutch sabot – was a heavy accessory associated with typical clothing of the north of Europe, made of wood and useful, maybe, for decoration. Fashion knows how to play with accessories, and who knows how to play with fashion gets it right using them to compose a nice look. Accessories – it’s never much to say – always help one to invent new trendy looks. Many international publications have already photographed Melissa Clog in ultra fashion editorials. One example is the French magazine Technikart Mademoiselle, which has published in its recent October edition an alternative editorial with the shoe, wore by a model using a pig mask. From France, also Bibba (December’s edition) talked about Melissa Clog in a session with tips of objects inspired by gardens, highlighting the light and versatile side of the model. Being “different”, the clog inspires great ideas. It can be used during night and day, cold and hot weather, and, not being classic when it escapes from the Dutch folkloric images, it is perfect to break frontiers inside one’s closet. Combine it with skinny trousers (like in Technikart; see the album) or loose dresses, mix patterns and colors (Melissa Clog has plenty of them!) and give firm steps with style. And not to mention comfort!
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13 of November of 2008 | 16:40

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  • Do site da Nylon
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  • Do site da Epaulet

Plastic perfect!

So has the website of fashion magazine Nylon, from the United States, referred to Melissa: “Plastic made perfect”. In a note telling that the models of the brand are available for sale in the country, journalist Faran Krentcil says that people in love with shoes don’t have to fly anymore to Brazil (or Mexico, like Krentcil used to do) to get stylish and comfortable jelly shoes, with heels or flat, from the Brazilian brand. The tip for the North-Americans is to visit the Epaulet boutique, which is in Brooklyn, New York, or buy the models they wish on the net. Epaulet used to occasion to highlight on its first page its selection of Melissas from the latest collection. Read Nylon’s note here. And click here to visit Epaulet’s website.
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13 of November of 2008 | 16:29

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  • A capa da I-D de dezembro
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  • Entrevista com Zaha Hadid (parte 1)
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  • Entrevista com Zaha Hadid (parte 2)

I-D interviews Zaha Hadid and mentions Melissa as the inventor of jelly shoes

I-D’s December edition has just come out with a beautiful cover and a big surprise inside: a complete interview with Zaha Hadid, in which Melissa is mentioned as the big “inventor” of the jelly shoes. The text, signed by Charlie Porter, includes a great profile of Zaha – very accessible as one can see in the beginning of the text, when she talks with the journalist about drag queens, hair and make up – and the main highlights of her career, including future plans. “We have met because Hadid has collaborated with Brazilian footwear company Melissa”, wrote Porter, who defines Zaha as “the award-winning architect, whose groundbreaking work consistently pushes the boundries of architecture and urban design”. About her partnership with Melissa, Zaha says “it was a fun thing to do”, especially because she has always loved shoes. “I used to buy shoes all the time”, she said, claiming to be satisfied for having created a comfortable and elegant model for the brand. The pictures (see the album) have been taken at Zaha’s apartment, and she appears wearing a beautiful Comme des Garçons jacket. And tells: “I’ve always been into fashion”. With so much passion for the matter, besides talent, the architecture’s first adventure in fashion couldn’t have other result than success. There is I-D’s message.
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13 of November of 2008 | 15:47

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  • Desfille de Dave Estien Quijano Crédito foto: Tsard Chua.
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  • Desfille de Dave Estien Quijano Crédito foto: Tsard Chua.
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  • Desfille de Dave Estien Quijano Crédito foto: Tsard Chua.
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  • Desfille de Dave Estien Quijano Crédito foto: Tsard Chua.
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  • Look de Mich Dulce
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  • Look de Mich Dulce
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  • Look de Mich Dulce
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  • Look Mitch Dulce
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  • Acessório Mitch Dulce

Melissa lands on Philippine Fashion Week’s catwalks

Melissa’s trip around the world started some years ago, and since then the brand has been landing in all kind of destinies: from the most agitated capitals to the most special places that preserve its local culture. That’s the case of the Philippines, in Asia, where Melissa participated in October in two fashion shows inside the Philippines Fashion Week: Dave Estien Quijano’s and Mich Dulce’s. Both national labels are very feminine and focused in young women’s fashion. Dave Estien Quijano presented party dresses with geometrical shapes and neutral colors – all combined with high and flat Melissas. Mich Dulce, with a more romantic style in the details (for example, the precious head accessories created by the designer), mixed elegance with casual outfits that are perfect for the city – with high Melissas, to expand the silhouette. Actually, Dulce has very pretty patterns that show up in cut-out dresses and voluminous tops, always combined with one-color leggings or trousers, leaving protagonism for the top part of the body. With over 100 designers in the schedule, Philippines’ Fashion Week Spring/Summer 2009 edition happened from the 22nd to the 29th of October, gathering the main names of the local fashion industry. The event, the most important in the country, now happens twice a year, and, with the change, the Filipino week has adapted itself to the international fashion events’ format, getting more attention abroad. According to its director, Joey Espino: “This decision is a strategic step to penetrate the global market”. In the Philippines, various magazines talked about Melissa, such as Lifestyle, Mega and Seventeen. As for Preview, the country’s most famous fashion publication, it launched this month its online version, the website Stylebible.ph, with Melissa’s participation. In the event, which gathered around 400 guests, among local fashion and design personalities, videos of the Melissa Plastic Dreams’ campaign were all over the place. For December, Melissa has already planned some banners on Stylebible.ph, which has already published many notes on the brand.
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6 of November of 2008 | 16:2

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  • A revista Elele transformou a Melissa em peixinhos.
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  • Revista Elele
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  • Revista ALL
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  • Revista ALL
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  • A Elle turca
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  • A Elle turca
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  • A Marie Claire turca
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  • A Marie Claire turca
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  • Revista Icon
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  • Revista Haftasonu
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  • Hurriyet Pazar
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  • A Travel&Leisure turca

Travelling around Turkey

During this year, Melissa has been talked about in the press also in Turkey, where fashion and design magazines published notes on the brand and included its models in editorials. Among the ones with the best images, is Elele (August edition), specialized in young fashion, which put Melissas in a plastic bag filled with water, calling attention to plastic accessories that were hits of the Turkish summer. ALL (October), which talks about fashion and design, highlighted Melissa Joy among different design objects made of plastic. Locals Elle (July) and Marie Claire (September) also sent their messages, as well as Haftasonu (July) and Hurriyet Pazar – all of them included Melissa in their “best of” sections. Icon (September), focused on architecture and design, talked about the partnership with Zaha Hadid, while Travel&Leisure (April) chose Melissa Summer + Alexandre Herchcovitch for an editorial about vacations on the Turkish coast. A good idea, by the way! See the images in the album.
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    Julie Verhoeven, Galeria Melissa NY, Ultragirl, Fashion Night Out Clements Ribeiro, show, LFW, summer'13, Possesion Footwer plus awards Brazil Foundation, Ong, NY, Baile, Gala, Grendene BrazilFoundation Annual Gala pop up store, Melissa, London, Julie Verhoeven, Kleber Matheus Brazil Foundation, Ong, NY, Baile, Gala, Melissa, social, celebrity Heel Candy, Australia, art, exhibition Alessandra Ambrosio, Galeria Melissa NY Pedro Lourenço, collection, ss'13 coolbrands, book FNO, Julie Verhoeven, Galeria Melissa, NY galeria melissa Sao Paulo, Lego, art, instalation Liberty, Ultra+Liberty, GM, Galeria Melissa, Spring melissa pop up shop, London, party Pandemonia, interview, art
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