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31 of October of 2008 | 12:21

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Comedian Sarah Silverman on TV wearing Melissa

Sarah Silverman, today one of the most acclaimed stars of US television for her “The Sarah Silverman Program”, among other things, is an actress, comedian, singer, writer and, besides all that, wears Melissa. Sarah – who won an Emmy in 2008 for best song of the year – showed up last 17th of October at the British show “Friday Night with Jonathan Ross” with Melissa on her feet. Going for a romantic and casual style, the comedian wore a short strapless dress, a black cardigan, a colored panty hose and Melissa Vynil (fuchsia). “Friday Night with Jonathan Ross” is a weekly interviews show with a comical touch, broadcasted by BBC since 2001, with high audience levels. Its presenter, Jonathan Ross, is a film critic and works in radio and television for many years. See above the video of the program with Sarah!
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28 of October of 2008 | 16:17

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Melissa now in Lane Crawford, Hong Kong’s best department store

Just like Manhattan, in New York, the north of the Hong Kong Island has the highest profile in the region when it comes to creativity, trends and fashion. Melissa, available in the most important Asian markets, now announces its presence in Lane Crawford, Hong Kong’s best and exclusive department store, located in the most important commercial sights of the island. Founded in 1850, Lane Crawford’s stores have ample spaces, inspired in art galleries, with continuous exhibitions of themes related to the product lines they commercialize and special attention to technology, lightening, innovating materials and customized client attention. In the following months, Melissa’s summer collection will be side by side with the best international labels, such as Balenciaga, Alexander McQueen, Viktor&Rolf, Lanvin and Miu Miu, all carefully chosen by the store’s organizers. See more on Lane Crawford on their website.
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24 of October of 2008 | 13:23

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  • Nicole Richie
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  • A fachada da Kitson
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  • Emma Watson
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Melissa at Kitson’s

Where do celebrities hide in the USA? If Los Angeles is by far the city of celebrities in North America, Kitson – located right in the middle of Beverly Hills, the trendiest neighborhood in LA – is the temple where Lindsay Lohan, Paris Hilton, Britney Spears, Courtney Love, Madonna, Victoria Beckham and many other famous girls meet. No exactly to hide: to shop and get clicked for the main magazines of the show business. The thing is that Kitson, more than paparazzi shoots, gathers the most exclusive fashion brands. With an area of 5.000 square meters on Robertson Boulevard, the shop was born in the year 2000, when Fraser (Kitson) Ross, who owned before a similar store in Toronto, Canada, decided to move to Los Angeles. Always connected to celebrities’ fashion, Ross is a friend of the movie studios, many magazines and has a special eye for the news that will get the stars’ attention. Melissa has just arrived at Kitson’s. Soon, the store will offer two models created by Vivienne Westwood for the brand: Melissa Lady Dragon and Melissa Ultragirl +VW. With its presence at stores like Kitson, Sacks, Sacks.com and Nordstrom, Melissa is today in the most exclusive and important boutiques of the United States. And, of course, on celebrities’ feet too. See more about Kitson on its website.
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10 of October of 2008 | 10:34

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  • WAD # 35
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  • Numerò
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  • Ça se passe comme ça
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  • Citizen Cats
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  • Dauphine
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  • Divaani
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  • Fashionmag.com
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  • Grains de Sel
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  • Nice Matins
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  • Street Mag

En français! Melissa highlighted on WAD and other French publications

Melissa has been talked about a lot in the French press during September and October, getting great images of models such as Joy, Melissa + Zaha Hadid, Hello e Ultragirl published in different fashion magazines, which can be admired without any need of speaking French (!). Images, as we know, are worth a thousand words. That is what proved the cool modern magazine WAD, edited in France and available all around Europe, which has published in its 35th edition (whose theme is “Friends”) a beautiful whole page with Melissa Joy + Alexandre Herchcovitch, playing with the fact that the model looks like a smoking suit. Totally focused on fashion, the WAD - the initials of We Are Different – was born at the turn of this century, when, according to its editors, new urban styles were flourishing. Its first edition, launched in January of 1999, caused a Parisian buzz and, since then, the magazine (which comes out each trimester) is recognized for advancing what people in Europe want in terms of style, through thematically conceived editions that always offer that “other” modern side of things. From a circulation of 250 thousand copies, 80 thousand go to the French market, 100 thousand to Europe and 70 thousand to the rest of world. To get a WAP – say the editors – you just have to visit the best restaurants, salons, bars and shops of the international fashion circuit. Other French publications that talked about Melissa in recent editions are Numerò, Divaani (about design and architecture), Street Mag, Ça se passe comme ça, Dauphine, FashionMag.com and Nice Matins, distributed in the French Riviera. See the pictures!
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9 of October of 2008 | 11:8

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Melissa and celebrities in the United States; see video with Whoopi Goldberg

Melissa’s trajectory outside of Brazil is also constructed through unknown paths, as some interesting stories related to the brand show. Among the most recent, is the one regarding the actress Whoopi Goldberg, who during a trip to Paris, got to know Melissa by an ad published in the French magazine Numerò and fell in love with its models. Going back to the States, Whoopi contacted the local distributer, bought several pairs for her personal use and, spontaneously, included a special presentation about Melissa in her The View – a daily program presented by Whoopi, Barbara Walters, Joy Behar, Sherri Shepard and Elisabeth Hasselbeck in ABC channel. The day they talked about the brand – which is available in the United States in shops like Scoop, Base and Sack’s –, Melissa’s website had a record on number of US visitors, making the relation between consumers and was celebrities wear evident in the country. See The View’s video on Melissa on You Tube and leave your comments!
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