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28 of January of 2008 | 17:54

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SPFW Winter 2008: the highlights

This was, without a doubt, a strong and diversified edition (the 24th) of the Sao Paulo Fashion Week. On the catwalk, 40 brands presented their Winter 2008 collections. Off of it, the fashionista’s agenda was also very busy, with the burning lounges and parallel parties, that nonetheless, never spoiled the shows. The collections, in general, were mature, as well as many of the main Brazilian brands that announced their association to holdings and investor companies. That’s the case of Fause Haten, Alexandre Herchcovitch, Zoomp and Ellus. Melissa was responsible for one of the greatest happenings of the season: the visit of British fashion designer Vivienne Westwood, known (and beloved) all over the world as the punk queen. Vivienne came to Brazil especially for the launching of the first two models she will be launching in a partnership with Melissa - Anglomania Mary Jane and Anglomania Ultragirl – and for the opening of two expositions made as homage to her. The first was “Shoes” and it took place on the second floor of the Bienal; and then the second one, “Multimídia Vivienne Westwood”, that stays open until the 28th of February, with a journey along Vivienne’s career, for those who want to know more about her most important creations. We can, then, consider Winter 2008 finished! Only on the catwalks, of course, because on the streets – where it really counts – the novelties are still to come. You now stay with our beautiful and brand new collection, that will be in stores in March in Brazil, and in July elsewhere. Oh, and since there’s no harm in making a list of the trends presented during the shows, here it goes. Winter 2008 Top 5: 1. New western looks: boots, fringes, checked cloth, and other modern cowboy and cowgirl touches. 2. Art in fashion: optical prints, razed pieces and geometric drawings. 3. Folk perfume: a 70’s atmosphere in wool cardigans, knit dresses, long skirts and dresses. 4. An 80’s touch, but with elegance: high waist pantaloons, jackets and leather coats. 5. Black’s comeback: The color that never went away, but it’s always back.

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