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28 of January of 2008 | 17:54

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SPFW Winter 2008: the highlights

This was, without a doubt, a strong and diversified edition (the 24th) of the Sao Paulo Fashion Week. On the catwalk, 40 brands presented their Winter 2008 collections. Off of it, the fashionista’s agenda was also very busy, with the burning lounges and parallel parties, that nonetheless, never spoiled the shows. The collections, in general, were mature, as well as many of the main Brazilian brands that announced their association to holdings and investor companies. That’s the case of Fause Haten, Alexandre Herchcovitch, Zoomp and Ellus. Melissa was responsible for one of the greatest happenings of the season: the visit of British fashion designer Vivienne Westwood, known (and beloved) all over the world as the punk queen. Vivienne came to Brazil especially for the launching of the first two models she will be launching in a partnership with Melissa - Anglomania Mary Jane and Anglomania Ultragirl – and for the opening of two expositions made as homage to her. The first was “Shoes” and it took place on the second floor of the Bienal; and then the second one, “Multimídia Vivienne Westwood”, that stays open until the 28th of February, with a journey along Vivienne’s career, for those who want to know more about her most important creations. We can, then, consider Winter 2008 finished! Only on the catwalks, of course, because on the streets – where it really counts – the novelties are still to come. You now stay with our beautiful and brand new collection, that will be in stores in March in Brazil, and in July elsewhere. Oh, and since there’s no harm in making a list of the trends presented during the shows, here it goes. Winter 2008 Top 5: 1. New western looks: boots, fringes, checked cloth, and other modern cowboy and cowgirl touches. 2. Art in fashion: optical prints, razed pieces and geometric drawings. 3. Folk perfume: a 70’s atmosphere in wool cardigans, knit dresses, long skirts and dresses. 4. An 80’s touch, but with elegance: high waist pantaloons, jackets and leather coats. 5. Black’s comeback: The color that never went away, but it’s always back.
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22 of January of 2008 | 0:41

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  • Imagem da exposição "Shoes", de Vivienne Westwood, um dos highlights desta edição do SPFW

It’s over!

We’ve got to the end of another SPFW! And, hard as it was, always with a lot of glamour. There were 39 shows of 40 different brands, in and outside of the Bienal. From the external locations, Cavalera was the highlight, no doubt, facing the hostile atmosphere of the Tietê river to have his manifest. In Melissa’s world, there was the amazing Vivienne Westwood, who came to Brazil exclusively to launch two of the five products she will be designing for the brand and to read her manifes; the new Melissa collection and, as usual, a very crowded lounge at the main fashion event in Latin America. We’ve hosted several dear friends, we have given away souvenirs and announced the things that are still to come. The partnership with Persian architect Zaha Hadid, one of the most important of the world today, is one of them. But, the complete retrospective you can check out here in the blog. After that, you just have to wait, the Melissa web-site vows to bring a lot of new stuff in 2008.
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22 of January of 2008 | 0:35

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  • O estilista Amir Slama
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  • A atriz Claudia Liz
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  • Claudio Curi e Hilton Andrade
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  • A modelo Daiane Conterato
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  • A estilista Erika Ikezili
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  • Gilberto Gil com Paulo Borges
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  • Nossa ex-blogueira Mari Moon
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  • A socialite Marina de Sabrit
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  • Os apresentadores Max Fivelinha e Carmela
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  • A editora de moda Regina Guerreiro
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  • A estilista Thais Losso

Famous friends

They always show up to check the collection before it gets to the stores. We, of course, did not miss the chance of clicking these moments. See more pictures of famous people who visited the Melissa lounge.
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22 of January of 2008 | 0:33

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Melissa in the news

Stop the whole thing and hit the drums! Melissa is news on Style.com, the most hyped web-site of fashion internet and, also, one of the greatest veterans of on-line fashion coverage. On a Sameer Reddy’s note, the site reported that Melissa, “already known for its high profile partnerships” is now associated to the more than ever popular that - as we know – is Vivienne Westwood. The text goes on saying that there are two models available, the Mary Jane and “an opotion for those who are afraid of heights” (the Ultragirl). A little tip to close things off: “get to know more at www.melissa.com.br”. Cool, huh? The complete report: www.style.com/trends/blogs/style_file/2008/01/ when-vivienne-m.html.
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21 of January of 2008 | 10:28

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  • Cena do desfile da Ellus, quem encerrou o dia de ontem emocionando os fashionistas

Overview: Monday, the last lap

Oh boy, it’s not easy, but just like a good fashion enthusiast, you can get to the end of a marathon without spoiling the pose. It once again rains this Monday, but the general atmosphere is good, with lots of fashion shows highly complemented by the specialized media, and therefore, lots of happy fashion designers. Not only in terms of creation, but also of business and national and international media exposure, Brazilian fashion proves its improvement - and that, without a doubt, is due to the organization of a national calendar and to the creation of the SPFW, the greatest fashion event in Latin America today. This last day of fashion shows begins outside of the Bienal, at 11 o’clock, in the Shopping Mall Iguatemi, with a presentation by Glória Coelho. Next, the fashion bunch will at last depart to Ibirapuera Park, for the presentations of brands Amapô (one of this year’s debut, the other being Animale) by Simone Nunes, Alexandre Herchcovitch men’s wear, Priscila Darolt (which has already revealed this year’s collection theme, “The motorcycle girl”), Do Estilista (Marcelo Sommer’s own brand) and, closing the day in great style, Minas Gerais born, Ronaldo Fraga. After making a collection as homage to Nara Leão last season, the fashion designer parades his “Fabrics Store” and gives away that the dresses will be the highlights. Almost 40 fashion shows added up in another SPFW’s mark. A lot of topics to digest during the next months, isn’t it?
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